Case Studies

Branded Gift Solutions with An Online Pop-Up Shop

Branded Gift Solutions with An Online Pop-Up Shop

Pinnacle Promotions created an adaptive online pop-up shop gift redemption program for Milwaukee Tool.

Milwaukee Tool, a world-class leader in designing and manufacturing power tools for the professional trades, needed assistance with gearing up for its quarterly sales meeting. The Milwaukee team needed an adaptive online shop solution to ensure the meeting had cohesive branding and created excitement.

The Challenge

Quarterly sales meetings are essential in evaluating wins and building cohesion in brand strategy. That’s why Milwaukee Tool wanted to offer attendees of its quarterly sales meeting a branded merchandise kit accessible only to confirmed attendees. These kits needed a range of selections for both men and women — all at no charge to the end recipient. 

The Solution

Pinnacle stepped in to ensure the sales meeting was a hit! The Pinnacle team curated four themed merchandise kits and hosted them on a custom online pop-up shop. All attendees of the event were pre-authorized on the shop platform to safeguard access to registered users only. The shop was then customized with parameters that limited the shopping cart to one kit per user. 

The pop-up shop technology gathered product quantities and address information during the live ordering window — allowing the Milwaukee Tool team to sit back while we fulfilled the orders.

Milwaukee Tool Pop-Up Shop Portal

The Result

The online pop-up shop collected and processed over 1,900 order submissions for Milwaukee Tool! After the ordering window was closed, the Pinnacle warehousing team went to work on packing and shipping each order straight to each attendee’s address!

Posted by Chrissy Petrone in Case Studies, 0 comments
Case Study: Outfitting the National Team With Online Portal Technology

Case Study: Outfitting the National Team With Online Portal Technology

Crash Champions utilized online portal technology to help ease the acquisition transition and outfit its newly acquired national team.

Crash Champions, a national auto body organization centralized throughout the Midwest, recently acquired Service King, another auto body repair company with over 40 years of service in the industry. Crash Champions needed a streamlined solution to outfitting and welcoming its newest team members.

A Crash Champions new location

The Challenge 

After acquiring Service King, Crash Champions needed a user-friendly solution to help collect the necessary details to adequately welcome its newest team members with branded apparel. These details included the type of apparel kit required, the sizes of the team members, and shipping addresses at no cost to the end user. 

The Solution 

The Pinnacle Promotions team knew just how to solve this challenge. Crash Champions was assigned a dedicated team to create a custom online portal, to collect all order details across the former Service King locations. The online portal included a branded homepage with brand-approved color details, a secure login page — only accessible with a predetermined password and apparel mockups to help create the custom site feel. 

Each location manager was given access to the shop link to select uniform sizes, quantities and apparel kit types needed for their specific location — which all could be done in a matter of minutes! Managers then received an email confirmation of their order with the necessary details.

The Crash Champions team outfitted in branded apparel

The Result 

By partnering with Pinnacle Promotions and utilizing the online portal technology, Crash Champions featured five apparel kit options tailored to each employee within the organization. During the two-week ordering window, the online portal collected 975 individual orders, totaling around 60,000 pieces of apparel to be distributed across the U.S.  

Posted by Chrissy Petrone in Case Studies, MyPromo Solutions, 0 comments
Case Study: Expo Preparations for Liebherr

Case Study: Expo Preparations for Liebherr

A case study on how Pinnacle helped Liebherr prepare and promote for 2023 CONEXPO-CON/AGG.

Liebherr, one of the largest construction equipment manufacturers in the world, partnered with Pinnacle Promotions to help prepare for the 2023 CONEXPO-CON/AGG trade show. Liebherr needed custom apparel to outfit their team for the event and a streamlined way to make these apparel items accessible to the entire global team.

The Challenge 

CONEXPO-CON/AGG is North America’s largest international construction trade show and only takes place every three years. The trade show showcases the latest products and services within the construction industry, with registered attendance of around 130,000+ professionals flooding Las Vegas for a week to find the next big thing. With such a large-scale turnout, Liebherr wants to ensure that its presence is felt and the trade show team has a uniform presence.

The Solution

Liebherr turned to Pinnacle Promotions for help. The Pinnacle account managers began planning six months in advance to source and secure the best products to showcase the Liebherr brand and drive booth traffic. By getting ahead of the game, Pinnacle Promotions was able to get the quantities needed for the large attendee turnout. They also created custom overseas options to help drive a cost-effective approach to such high amounts of product. 

The Result

Liebherr is fully prepared for the CONEXPO-CON/AGG months before the event even takes place! The Liebherr team is outfitted in custom-designed apparel and equipped with perfectly branded giveaways for the big week. And the best part? With the Pinnacle team’s early planning and creativity, Liebherr received a large number of products at the lowest cost-effective price.

Posted by Chrissy Petrone in Case Studies, 0 comments
Event Planning Made Easy with MyPromo Portal

Event Planning Made Easy with MyPromo Portal

monday.com found success with the MyPromo Portal pick-a-kit solution.

monday.com is a data-driven project management solution known for “Empowering teams to accomplish more, together.” In 2019, the organization launched its first Elevate Conference, designed for “innovation and the future of work.” Since its inception, the conference has brought together thought leaders and attendees worldwide. 

The Challenge

Travel restrictions from COVID-19 impacted monday.com’s 2021 Elevate Conference. But the show had to go on. The organizers quickly pivoted and decided to turn the event into a virtual experience. However, they would still need a way to share event swag globally. 

The Solution

The Pinnacle Promotions team came to the rescue with MyPromo Portal. The team created three kit versions for the event with an astronaut, a rocket and ‘reimagine’ as themes. From here, Elevate attendees could redeem one of these kits from a custom event portal. 

Each kit included a holographic sticker, t-shirt, poster and a thank you card with the chosen theme. 

The Result

The monday.com event portal was a huge success! Pinnacle Promotions produced and shipped over 80,000 kits to attendees in 80 countries. 

We have your next conference or event solution covered. With MyPromo Portal, we can help you get the best out of your brand experience. 

Ready to explore all our online store options? Check out MyPromo Solutions today!

Posted by Chrissy Petrone in Case Studies, 0 comments
Strategic Consolidation with MyPromo Enterprise

Strategic Consolidation with MyPromo Enterprise

This case study shows how MyPromo Enterprise modernized Sunoco’s merchandising experience. 

After 130 years of fueling Americans, Sunoco knows it has a diverse audience with differing product needs. That’s where MyPromo Enterprise comes in. The smooth store integration, with detailed reporting, helped Sunoco streamline the user experience. 

The Challenge

Sunoco was running up against a complex problem. At the time, the organization was managing five different store sites for its five different audiences. These audiences include retail, employee, administrative, distributor and race fuels. 

Each store had its own pricing, inventory and purchasing rules. As the stores gained popularity, managing each one became more difficult. And comprehensive reporting was nearly impossible. 

The Solution

Sunoco was assigned a dedicated account team to help figure out the best solution for its company stores. Using extensive store-management experience and coding wizardry, the Pinnacle Promotions team created a detailed plan of action and implementation. 

From here, the team began consolidating the five stores into one easily accessible site and integrated the Sunoco Shop experience for its varying audiences. The store views changed with different pricing and specific purchasing rules depending on the visitor.

The Result

After this integration, the user and administrative experiences are now simple and smooth. Sunoco can access a detailed reporting dashboard to help track its different audiences. In this dashboard, the organization can also set specific rules to cater to these users. 

MyPromo Enterprise is your full-scale corporate solution to merchandise fulfillment and product management. Let us help you elevate your enterprise to the next level with MyPromo Solutions

Posted by Chrissy Petrone in Case Studies, 0 comments
Client Success Story: Sprite Social Engagement Kits

Client Success Story: Sprite Social Engagement Kits

Challenge:

Sprite needed a creative way to promote their “Obey Your Verse” campaign. This campaign was part of their limited-time Lyrical Collection, which celebrates hip-hop music and its impact on society. “Obey Your Verse” featured Sprite cans and bottles with lyrics by Drake, Nas, The Notorious B.I.G., and Rakim printed on them.

Solution:

Pinnacle created two fully custom kits - a VIP Kit and a Media Kit - to highlight the different can designs.

The VIP Kit contained four of the “Obey Your Verse” Sprite cans showcased in foam holders, and a pair of Beats by Dre headphones.

The Media Kit contained four of the “Obey Your Verse” Sprite cans showcased in foam holders, a USB drive containing pre-loaded information for the campaign launch, and a booklet to explain more about the campaign.

Both kits were packaged in a branded green box. The inside cover of the box had an image of the four artists.

Result:

Sprite drop-shipped the boxes directly to influencers, artists, and radio stations. Recipients posted pictures of their kits with the hashtag #ObeyYourVerse on Twitter and Instagram. The different designs became somewhat of a collector’s item, as consumers hurried to purchase all sixteen before the campaign ended.

Custom Sprite Kit
Sprite Cans
Sprite Box
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Client Success Story: Gravy Solutions Onboarding Kits

Client Success Story: Gravy Solutions Onboarding Kits

Challenge:

Gravy Solutions provides a way for subscription-based businesses to reach out to customers directly when a credit card in their account expires. Gravy has been growing tremendously and they were looking for a unique way to welcome new employees in the office and at home.

Solution:

Pinnacle created a New Hire kit that embodies the Gravy culture and makes an amazing impression on their first day of work.

• Bella+Canvas Unisex Triblend Short Sleeve Tee
• h2goTM Silo Bottle
• Welcome to Gravy Custom Card:

Welcome to Gravy ! We are so happy to have you on the team. – Your Gravy Family.

Posted by Lee in Case Studies, 0 comments
NetKnacks Booth Sales Diary: USTA Southern Sectional Championships, Mobile, AL

NetKnacks Booth Sales Diary: USTA Southern Sectional Championships, Mobile, AL

March 9-11, 2018

by Darlene Jefferson, Program Director, NetKnacks Tennis Awards

NetKnacks is all about spreading the love of tennis, and one of the most rewarding things I get to do for NetKnacks is spread that tennis love at USTA Sectional Championship Events. Players have worked really hard to earn their spots at these events and get one step closer to a National Championship.

At these events, NetKnacks sells USTA Sectional Championship attire and other imprinted items so each player can commemorate this special event. We just attended the USTA Southern Sectional Championships in Mobile, AL, where there were over 1200 players from across the southern region – Adult, 18 & Over, & 40 & Over, Men’s & Women’s – and I can’t say enough about how excited they were to see us in attendance.

Southern is one of the best-attended events for our booth sales program, and preparation was an adventure. The day before the event, we drove from Atlanta to Mobile in the largest cargo van I have ever driven in my life, completely filled to the brim with our booth and all of the tennis promotional products we could stuff into it. Luckily, we made it in one piece. As we do before every booth sale, we went to the site to stake out the best spot. We always try to choose a location where everyone has to pass our booth – of course they'll love what they see, so they'll stop by!! The Mobile Tennis Center folks were the perfect hosts and let us set up in the front of the parking lot, at the entrance to the tennis center and right by the food trucks where everyone would be getting their lunch throughout the day (mmmm...food trucks…).

We arrived very early – in the dark (5:30 AM to be exact) – the Friday of the event, since players begin to show up at 7:30 AM and we knew we needed to be ready. We start out every booth set-up by putting out our product options on our three tables and our amazing hanging rack so everyone can see all the apparel options, just like at a rock concert merch stand. And we sure did feel like rockstars. Within 15 minutes of being open, the players took over the booth and we were non-stop ringing up sales with long lines of people waiting to purchase. We kept busy until we closed the booth that day at 5:00 PM. We reorganized, packed up and went directly to bed exhausted from a very successful booth day. And then we did it again. And again. We repeated this process for two more days until the event ended and we were almost completely sold out!

I drove the very large – and empty – van back to Atlanta on Sunday afternoon thrilled with the results of the weekend. Everyone wanted their own special item to bring home to show that they made it to this championship event. Some players even came back several times over the weekend – some could not decide on just one item, and some decided to purchase some of our items as gifts to use throughout the year.

We are constantly bringing new products to the booths and only bring the best quality so that our players will love them and use them over and over again. For USTA Southern, the merchandise we selected included practical drinkware and apparel options as well as fun items like our wine sippy cup, our LOVE Koozie, and our LOVE Net Check. Practical items include Nike Hats and Visors, Tennis Attire, Pullovers, Jackets, Tennis Towels, Coolers, Grips & Drinkware. In Mobile, we sold out of our wine sippy cups within the first hour of being open, a record for us!! I guess Alabamians are thirsty.

NetKnacks primarily sells our items via our online store (netknacks.com), so it is a real treat to see personal reactions of how actual players receive our products. We also learn from them when they give us new product ideas to add to our offering. We meet with our suppliers on a monthly basis throughout the year to see what is new and exciting in the market and what item is the current craze (i.e. fidget spinners) so you never know what you will see at our next booth!

This is just the beginning of a great 2018 tennis season and we look forward to attending sectionals all over the United States in the upcoming months!! Next stop, USTA Southwest in Tucson, Arizona – here we come! I don't think I'll be driving the van for this one.

Posted by Admin in Case Studies, Marketing Ideas, Promotional Products Around Town, 0 comments
Pinnacle Spotlight: Coca-Cola

Pinnacle Spotlight: Coca-Cola

Here at Pinnacle Promotions, you’ll quickly find that your business has the ability to be a hero in your field, when you realize that your superpower is top-notch branding. No matter what sort of corporation, clients both large and small have found first-hand how custom branded promotional products only enhance their existing marketing campaigns.

Making the right impression™ is the key goal for any business, regardless of size. You want your customer to have a clear understanding of your core values, and to immediately associate with your brand in a positive way. If you recognize the customer’s value, and they can recognize your value, building trust, and in turn, your business will be a cinch. The challenge in attracting and retaining customers is oftentimes keeping your brand fresh and relevant. That’s where Pinnacle comes in. We’ll help you identify what makes you YOU, and provide your business with the most appropriate options.

In this regard, here’s what one of our most successful clients, (whom you may be familiar with!), The Coca-Cola Company, had to say about their experience:

“Pinnacle Promotions never ceases to amaze me. Their team constantly brings in new ideas that fit our brands’ images and personalities. They truly understand our brands’ needs and help take our products to the next level with their work. I can always rely on Pinnacle to provide me with the best options, from price-conscious pieces to premium items, and the results consistently turn out great! I am constantly impressed by their diligence and follow-up to ensure that we stay on track. I have never dealt with such a friendly and hard-working staff!”

You can see how a little custom promoting can really go a long way. In current times, bringing your brand to prominence has become increasingly difficult, as customers’ attention spans for marketing grow shorter, and the amount of competition is increasing. Thinking of new ways to always stay one foot ahead of the competition can wear you out, so utilizing custom branded promotional products in your marketing strategy will take that load off your back.

We’re honored to have contributed to the branding success of companies like The Coca-Cola Company, Emory University,  Cox Media, and more. From the world’s most recognized brands, to the small businesses that are still finding their footing, Pinnacle Promotions is ready to help you harness your branding power, and make the right impression™.

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How Do Promotional Products Make a Difference?

How Do Promotional Products Make a Difference?

You might think that promotional products have little affect on your customers, however, several studies have proven otherwise, and they’ve shown that American consumers actually love receiving promotional products, also known as swag.

According to these studies, custom products act as long-lasting advertising, and they certainly stand the test of time.

If consumers find promotional products to be useful, they are more inclined to keep them. Thus, by receiving a promotional product, not only does your brand recall rate increase, but so does the likelihood of that customer making a purchase.

We’ve seen how promotional products have benefited businesses of all sizes, but if you’re still not convinced about the impact of promotional swag, here are just a few reasons to consider it as part of your marketing campaigns.

Promotional Products Add Personality

Unlike television, print, and other forms of mainstream advertising, there is more focus on the individual customer. For a customer to remember your brand, it has to be personal. A customer can flush out all the extraneous and intrusive messaging, and actually get up close with the brand. Also, when it comes to the other forms of advertising, a customer cannot hold on to that brand message for very long.

On the other hand, promotional swag really does stick. PPAI research has found that 89% of consumers surveyed could remember the advertiser on a promotional products received in the past two years. It also found that three times more than any other form of media, customers who owned promotional products were more likely to actually contact the advertiser on the promotional product. With an understanding of your business’ target audience, you can offer them custom branded promotional swag that is unique, yet still relevant to their lifestyles. Just to name a few; custom branded bluetooth speakers, tumblers, and stress balls. This personalization is not something that can be achieved through traditional advertising.

Promotional Products Can Expand Your Target Audience

 When you initially develop a marketing campaign, your business probably already has a specific target audience in mind. But in establishing that, remember that target audience will not be set in stone. You may soon discover that your customer is outside those boundaries. The mobility of promotional swag allows your branding message to be seen by even more consumers far beyond the reach you expected. Greater brand exposure means more impressions and more business generated. Promotional products like t-shirts, drawstring bags, and mobile phone accessories are terrific options for making this a reality.

Promotional Products Start a Conversation

Nowadays, connecting with customers has become harder than ever before. Your business is constantly competing for the attention of customers. When you show consumers that they matter to you, they will be more willing to reciprocate that kind gesture. This means actually doing business with you. The study done by PPAI bolsters this notion. After receiving a promotional product, consumers made a purchase 20.9% more often than after viewing a print ad, TV commercial or online ad.

Time and time again, research has proven that custom branded promotional swag really does have business and brand boosting power. Custom branded promotional swag should not be regarded as just as throw away tchotchkes.


Customers really do love receiving them, they make your brand more personal, expand your brand reach, and most importantly do drive sales. So don’t wait and wonder any longer, and get promoting!

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