Seasonal Marketing Ideas

It’s Not Just Orchid, it’s Radiant Orchid: Pantone 2014 Color of the Year

It’s Not Just Orchid, it’s Radiant Orchid: Pantone 2014 Color of the Year

If you work as a graphic designer or with graphic designers in any capacity, no doubt you are familiar with the Pantone Matching System, which is the standard color matching system across pretty much all industries.

Each year, Pantone chooses a “Color of the Year.” The color is decided upon at a secret Pantone meeting held in a European capital each year. The color is reportedly chosen in conjunction with many of the cultural influences that Pantone believes are relevant in our present lives. The color is meant to capture the spirit of the year.

Pantone’s Color of the Year for 2014 is Radiant Orchid.
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Last year’s color was green. Lots of things are green. Not all that many things are “radiant orchid.” Our team worked very hard to find promotional or customized marketing products around the office that are orchid. We found these two things that are close.

orchid1orchid2

To help our designers, idea-makers and customers get into the color of the year we created a Pinterest board.

What promotional items do you think will look best in radiant orchid?

Pinnacle Promotions

Posted by Lee in Current Events News, Seasonal Marketing Ideas, Top Trending Topics, 0 comments
Top 10 Uniforms as Halloween Costumes

Top 10 Uniforms as Halloween Costumes

We here at Pinnacle Promotions are in the branding business. We sell promotional items with your logo on them, branded marketing materials, and corporate gear and uniforms. So, when it comes to Halloween we can’t help but look at it through our “business” glasses. We have polled our team and developed the definitive “Top 10 Uniforms as Halloween Costumes” list. See if you agree!

10. Police Officer – Regular or S.W.A.T style.

9. Doctor – Regular or Zombified.

8. Nurse – Regular or Sultry.
Nurses

7. Football player – Extra points for the consistent team branding throughout.

6. Football referee – Last year’s referee uniforms were made extra-special by the addition of black glasses and Hoover canes to represent the blind referee take on the replacement refs used by the NFL during the 2012 strike. The Immaculate Deception still ranks as the #1 Blown Call by a Ref (Replacement Ref) in the history of the NFL.

5. Sons of Anarchy patched-jacket – You want to be in the club, you gotta wear the cut. Is there a better-branded show on TV right now? Everything on that show has a SOA logo on it!
Screen shot 2013-10-30 at 9.19.45 AM

4. Harry Potter school uniform – We particularly love the Hogwarts logo on the chest.
Hogwarts

3. Super Mario Brothers – Always a party favorite and branded with the classic “M.”

2. NASCAR Driver – This ranks pretty high because the excessive branding on NASCAR driver uniforms just speaks to us!

And the #1 “Uniform as Halloween Costume” is…(drumroll please)

1. Superman – Is there better branding in Halloween costumes than the simple, chest-sized “S” on Clark Kent’s uniform for his “other” job?!?!?! “This is a job for Superman!”

Screen shot 2013-10-30 at 9.27.22 AM

Tell us, did we miss anything? What is your favorite uniform as Halloween costume?

Pinnacle Promotions

Posted by Lee in Seasonal Marketing Ideas, 0 comments

Ah-choo, Where Are My Promotional Tissues?

April showers bring May flowers. And what do May flowers bring? Allergies! At least if you live in Atlanta, they do.

Atlanta Allergy

[source: Atlanta Allergy & Asthma Clinic]

I’d like to point out that a high pollen count is anywhere from 50-499 while extremely high is 500+. Did you catch the pollen count on April 11th? What??

According to a list compiled by the Asthma and Allergy Foundation of America, Atlanta only ranks as number 72 on the list.  71 cities that have more pollen than we do?  I can’t even imagine.  Our cars look like this in the spring…

Melissa's pollen picture

[photo credit: Melissa Rutledge]

And while that’s a pretty cool photo, that’s a LOT of pollen on that car’s windshield. So, since this type of pollen doesn’t even crack the Top 50, you must be wondering what the top ten cities are, right?

1. Jackson, MS
2. Knoxville, TN
3. Chattanooga, TN
4. McAllen, TX
5.  Louisville, KY
6.  Wichita, KS
7.  Dayton, OH
8.  Memphis, TN
9.  Oklahoma City, OK
10.  Baton Rouge, LA

With warmer temperatures come fun outdoor events.  Here in Atlanta, there’s an arts festival almost every weekend.  And while other companies are handing out t-shirts and sunglasses, why not cater toward your more allergic customers and customers-to-be.  Don’t get me wrong, I love a pair of promotional sunglasses as much as the next guy, but if I’m sneezing up a storm, I’m really going to be grateful to the company who provided me with promotional tissues.

Ah-choo!

-Lee
Marketing Coordinator

Posted by Lee in Seasonal Marketing Ideas, 0 comments

Company Earth Day Events & Celebrations

Earth Day is approaching…  Earth Day is on April 22, 2013 so just about a month away.  Does your company or organization do anything to celebrate this holiday?

Many companies celebrate this holiday by hosting on-site events, creating “green teams”, recognizing and rewarding achievements, and coordinating community service efforts.  As many recognize, Earth Day efforts go beyond just one day but Earth Day or Earth Week can be a great way to recognize your sustainability efforts throughout the year. It is an opportunity to highlight, engage, and drive future involvement in sustainability projects throughout the year.

At Pinnacle we have cleaned up our local parks, signed pledges to live a greener lifestyle, as well as participated in Earth Hour.  Earth Hour this year is March 23rd from 8:30-9:30pm where you switch off your lights for an hour to show your support and concern for the environment.  This event has grown into a full global community of millions of people in 7,001 cities and towns across 152 countries… pretty amazing!


If you are preparing for upcoming Earth Day events or just getting started, I have put together an inspiration board of promotional products that can be incorporated in your events or celebrations.  Check out our EarthSmart pinboard too

The Earth Day Seed Paper Mini-Gift Pack is a 100% recycled info card and letterpress printed plantable seed paper globe, packaged together in a corn-based cello bag. This is an inexpensive way to present a gift at your event or even mail to clients since it’s lightweight and flat.

The Pietra Recycled Stone Paper Notepad is the perfect eco-friendly item to show your company’s commitment to the environment. It features ecological paper that is made from stones, so its manufacturing process does not involve tree cutting.

Priced under $1, Recycled Flyers are a great giveaway item for an outdoor Earth Day event.

Laminated 100% Recycled Grocery Tote is a common product that is associated with being “green” but because it’s so useful (especially with some states plastics bag bans) it is still very popular!  This bag is made from 100% PET recycled fabric and comes in 8 bold colors with stock designs.

 

Let us know what fun and unique things you’re doing to celebrate Earth Day this year…  we’re always looking for fun ways to celebrate Mother Earth!

 

-Heather

Merchandising Manager

Posted by Admin in Marketing Ideas, Seasonal Marketing Ideas, 0 comments

Promoting American Heart Health Month in February

February is American Heart Health Month and the American Heart Association is celebrating their 10th year of “going Red”. Whenever I read that the #1 killer of women is heart disease it still always surprises me, I’m not sure why. For this reason alone, I am happy to see this campaign gaining traction to educate Americans on living a heart healthy lifestyle. [Quick Tips for Eating a More Heart Healthy Diet below]

Many companies, organizations and nonprofits are celebrating American Heart Health month by wearing red, hosting fundraisers and events, and posting pictures of heart shaped supporters. (Have you seen all these fun, group pictures of people cluster together in a heart shape popping up on Facebook and Pinterest?) Many of these fundraisers giveaway or sell promotional products to support this cause. You can purchase apparel, bags, accessories, and even cookbooks on the American Heart Association’s Official Store, www.shop.heart.org.

Maybe your company is looking to create their own heart-inspired promotional products or apparel… well, we definitely have you covered with lots products available in Red as well as heart-shaped products. I’ve created a pinboard, Go Red for American Heart Health Month with a great sampling of products I’ve seen trending and products that we offer with your logo. You can also shop our website to find many more red promotional products.

 

 

Quick Tips for Eating a More Heart Healthy Diet

  1. Choose foods that are low in saturated fat and cholesterol. Look for foods displaying the American Heart Association’s heart-check mark to quickly and easily spot heart-healthy foods in the supermarket.  Check out heartcheckmark.org to learn more.
  2. Select fruits and vegetables that are deeply colored throughout – such as spinach, carrots, and berries. They tend to be higher in vitamins and minerals. Berries are rich in a type of antioxidant called polyphenols, which can lower blood pressure and boost “good” HDL cholesterol.
  3. Switch from using butter to olive oil or canola oil which can lower cholesterol levels.
  4. Choose whole-grain, high fiber breads instead of white bread. The soluble fiber in whole-grain foods reduces the absorption of bad LDL cholesterol into the bloodstream, helping to keep arteries clear.
  5. Eat more fish. The American Heart Association recommends you eat one serving of grilled or baked fish at least twice a week.

Is your company or organization incorporating causes and non-profit work in their company culture? What causes do you support?

 

-Heather
Merchandising Manager

Posted by Admin in Current Events News, Seasonal Marketing Ideas, 0 comments

Our First Deal of the Month for 2013

January came quickly here at Pinnacle, which meant we had to select our first Deal of the Month for 2013.  We started researching products that would be good for the beginning of the year and we thought a nice water bottle or sports bottle would be a popular item.  With the majority of New Year’s Resolutions being about getting healthy and working out,  the 25 oz Aluminum Bike Bottle was the perfect choice (at a price as low as $3.20!).  This sleek, Camelbak look alike that not only looks good, but the aluminum material keeps your water cold.

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Promotional Accessories for Your New Gifts

Here we are in January and the holiday season is over.  If you’re like me, however, you are still very much enjoying some gifts that you might have gotten.  According to an article by Forbes, the top Christmas gifts for 2012 were:

 • Smartphones
•  Tablets
•  e-readers
•  mp3 players
•  toys
•  gift cards
Posted by Lee in Seasonal Marketing Ideas, 0 comments

New Year’s Resolutions and the Promotional Products that Help Achieve Them

New Years is upon us – just over a week away. I’m a big fan of New Year’s Resolutions, personally. I mean, not that I always keep mine, but there is something about a brand new year that makes it seem like anything is possible.

According to the website Statistic Brain, here are the top 10 resolutions for 2012 (and I’m willing to bet they’re going to be the same for 2013, though it might be interesting to see how they change over time. I digress.) Of course, this being a promotional products blog, I’m going to show you what promotional product you can use to help achieve each resolution.

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Working on my Promotional Fitness

So, it’s almost that time.  You know, New Years Resolutions, new gym memberships, no more rationalizing eating all the Christmas cookies because it’s that time of year.  Yup, 2013 is approaching and that’s the year that you are going to get into shape!  Right?  I have some suggestions for products that might help.

As I was looking through our promotional fitness accessories, I had a hard time narrowing down my favorites.  I managed to narrow it down to my four favorites and here they are:

Brookstone Active Fitness Belt

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Hand Sanitizers – The Promotional Product That Protected Me

Cold, flu, “that stomach bug”… it’s been all too familiar around my house lately.  My kids have had one thing after another this fall and my PTO (personal time off) has not been for me, personally.  Thankfully, (knock on wood) I have not been sick!  Due in large part to all the logo hand sanitizers I have acquired over the years.

Hand sanitizers are one of those promotional items that are very useful, especially this time of year.  You can never have enough in my opinion.  I like to have one in my purse, my diaper bag, my car, my desk and in various rooms in my house.  There are many different options available from different shapes and sized bottles to foaming, alcohol-free, tinted, and even some with those fun colored moisture beads inside.  Choose a unique hand sanitizer that suits your target market and matches your brand. Here are some new, fun options…

This circular-shaped hand sanitizer is available in 6 colors and has the option of a full color imprint on the front decal.

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Posted by Admin in Seasonal Marketing Ideas, Tradeshow Giveaways & Swag, 0 comments