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Pinnacle Promotions Encourages Eco-Friendly Business Practices

Atlanta, GA – November 10, 2009 – Always dedicated to helping the environment, Pinnacle Promotions has gone paperless. Since the beginning of November, Pinnacle has enacted new eco-friendly initiatives, including efforts to reduce the number of items that employees print, fax, and file.

Using an innovative system, employees can now send confirmations to vendors via their e-mail. This process eliminates the amount of paper flowing in and out of the office, as it has also decreased the number of tangible documents Pinnacle receives from manufacturers.

One thing that hasn’t changed is Pinnacle’s dedication to service and open management style. In fact, the suggestion to go paperless was an employee-led initiative, with Controller Steve Jennings at the forefront. After noticing how much the company relied on file folders, sticky notes, labels, and paper, Jennings was astounded by the amount of waste, both environmentally and financially. In attempts to reduce this waste, Jennings encouraged Pinnacle employees to rethink the way they send purchase orders and confirmation letters.

"Our online approval system makes sense for the way we do business," said Katie McCormick, Senior Account Coordinator. "Not only are we doing something good for the environment, but paperless is actually a more efficient system for our clients and for us."

McCormick says that customers find the new system easy to use, and that Pinnacle has received positive feedback both from clients and employees. This is not surprising, given Pinnacle’s long history of encouraging eco-friendly initiatives both within the company and the community as a whole. Pinnacle’s corporate social responsibility plan includes an employee-led Green Committee, as well as an entire line of promotional EarthSmart™ products made from natural, organic or recycled material. Pinnacle Promotions donates 1% of all sales from this line to 1% for the Planet, a network of more than 1,700 not-for-profit environmental organizations worldwide.

About Pinnacle Promotions, Inc.
Since 1994, the world's leading companies have trusted Pinnacle Promotions to provide them with customized solutions for their marketing and branding needs. The company’s agency approach to promotional marketing makes consumers’ jobs easier and provides them with an unprecedented array of exclusive services. With dedicated Account Teams and innovative technology, Pinnacle Promotions delivers new and unique products faster than ever thought possible and with the quality expected from an industry leader. Please call 800.351.4226 for additional information.

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