Relay for Life

Pinnacle Promotions sponsored and participated in the American Cancer Society™'s Relay for Life® event at Emory University this month.

ATLANTA, April 18, 2008 – From Friday evening to early Saturday morning, Pinnacle volunteers participated in the American Cancer Society’s Relay for Life® at Emory University in Atlanta. During the overnight event, the Pinnacle team, along with 44 other Atlanta groups, took turns walking and running laps around Woodruff Physical Education Center’s track in support of the fight against cancer.

Those participating in Relay for Life® were asked to set both individual and team goals for the event. To bolster support of Pinnacle’s team, in-office events were held throughout the month of April. These activities included a Mexican Fiesta, an office sample sale and a “clean-out-your-closet” clothing drive to raise money for Relay.

In addition to office events and individual fundraising efforts, the Pinnacle team sold products at the event to raise even more money for Relay.  Pinnacle sold promotional products including bags, water bottles, fans and umbrellas all imprinted with the Relay for Life® logo.  

Pinnacle’s Philanthropy Committee, lead by Team Leader, Rayla Bailey, organized Pinnacle’s Relay for Life® team.

“I am so proud of Pinnacle Promotions for all the hard work that was put into fundraising,” said Bailey. “This is a busy time of year for us all but everyone pushed through and we surpassed our goal by $1,270. That is amazing! It feels really good to be part of a company that is dedicated to giving back to the community.”

Raising a total of $3,270, Pinnacle’s team came in fourth as a top fundraising team for Emory’s Relay for Life®. To date, the 44 participating teams have raised $49,000 and are less than $1,000 away from their goal of $50,000. This number continues to grow as more donations trickle in.

“We had a great turnout at the event with more people attending than had originally signed up,” said Bailey. “I found that Relay for Life® was a great opportunity for employees to interact outside the office. We raised money for a good cause and bonded as team. I could not be prouder of our performance at the event this year.”

In the end, the Pinnacle team agreed Relay was a success.

“Relay for Life® was an incredible experience!” said Heather Peterson, Pinnacle’s Marketing Manager.  “It was nice to get out in the local community and mingle with the other participants and survivors.  Cancer affects so many lives and it was a wonderful opportunity to show our support.”

About the American Cancer Society’s Relay for Life®
Relay For Life®, the American Cancer Society's signature event, is a fun-filled overnight experience designed to bring together those who have been touched by cancer. At Relay, people from within the community gather to celebrate survivors, remember those lost to cancer and to fight back against this disease. Relay participants help raise money and awareness to support the American Cancer Society in its lifesaving mission to eliminate cancer as a major health issue. During Relay For Life® events, teams of people gather at schools, fairgrounds or parks and take turns walking or running laps. The events are held overnight to represent the fact that cancer never sleeps. Through the survivors' lap and the luminaria ceremony, we honor the people who have faced cancer first hand, and we remember those who have been lost to this disease.

Information about Relay for Life® was taken from their website at Please visit for more information about the American Cancer Society and its programs and events.

About The Philanthropy Committee
Pinnacle Promotions is committed to giving back to our local community and creating an environment where employees can contribute their time and resources toward worthy causes. Pinnacle Promotions’ Philanthropy Committee is a group of individuals committed to fostering community involvement within the Pinnacle community.  Committee members volunteer at Children’s Healthcare of Atlanta and Pinnacle is a corporate sponsor of the American Cancer Society’s Relay for Life®. The Philanthropy Committee meets monthly to discuss opportunities and ideas for philanthropic involvement.

About Pinnacle Promotions
Since 1994, the world's leading companies have trusted Pinnacle Promotions to provide them with customized solutions for their marketing and branding needs.  Our agency approach to promotional marketing makes your job easier and provides you with an unprecedented array of exclusive services.  Our dedicated Account Teams bring you new and unique products more quickly than you ever thought possible and with the quality you can expect from an industry leader.  Please call 800.351.4226 for additional information about our company, products and services.