Last week was my first PPAI Expo in Vegas. I had been to other regional trade shows, but this is the largest, longest-running trade show in our industry. Every year marketers from all over the country come to see, touch, and feel the newest and most unique promotional products and apparel. The Mandalay Bay convention […]
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Last weekend NPR hosted their first ever warehouse sale where public media fans lined up to buy NPR swag and meet their favorite personalities. It was deemed a big success as lines formed outside its Washington D.C. building. They sold everything from your basic t-shirts, coffee mugs, window clings, and beer koozies to bizarre items […]
Read More →Tis the season for giving, but it doesn’t have to be the season for empty wallets. There are plenty of corporate gifts that recipients will enjoy but won’t break the bank. So I give you… the top ten gifts under $10. 1. elleven Technology Organizer Case (as low as $7.61) If you’re anything like me, packing […]
Read More →According to a report from IBISWorld, pilates and yoga studios are two of the fastest growing industries in America. With such rapid growth, Yoga and Pilates studios need to promote themselves to stand out from the competition. Here is a list of 5 Yoga Promotional Items to Brand Your Studio. 1) Yoga Mat A yoga […]
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The first movie in a four-movie franchise based on popular book trilogy, “The Hunger Games,” hits theaters at 12:01 AM this Friday. Excitement has been mounting among fans of the series for months, fueled by a phased digital campaign strategy which kicked off last year. As tends to be the case with movie promotions, “The […]
Read More →Nobody can argue the popularity of holidays with international origins on American soil. Cinco de Mayo, Halloween, Christmas, and let’s not forget everybody’s favorite reason to consume German beer each Fall: Oktoberfest. Despite its name, Oktoberfest is actually a 16-18 day festival held annually in Munich, Bavaria, and Germany from September through the first weekend […]
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Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter. According to movie critics, the 2006 animated film Cars was not much of a success – at least not for Disney-Pixar, which […]
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In 1888, John Loud, an American leather tanner, filed a patent for a roller-ball-tip marking pen. However, his pen was never manufactured, and neither were any of the other 350 ball-type pens patented by others over the next thirty years. It wasn’t until 1935 that Hungarian brothers Ladislas and Georg Biro introduced an improved version […]
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As of April 29th, Kate Middleton may officially be recognized as the Duchess of Cambridge, however Oprah Winfrey still remains the queen of talk show hosts around the world. For twenty five seasons, The Oprah Winfrey Show has aired spectacular episodes that have played host to numerous musicians, actors, celebrities, authors, doctors, and even politicians. […]
Read More →Many people complain that Valentine’s Day is a holiday created by greeting card and chocolate companies to boost sales in their respective industries, but it’s much more than that – it’s a chance to show those who matter to you how much you care about them in the most cutesy, cheesy, sparkly, over-the-top way you […]
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