It all began in 1981 when Backpacker Magazine called Randy Merrell’s boots, “the most comfortable and functional boots in North America.” In the past 30 years, Merrell has become one of the top names in outdoor footwear and apparel. Besides having great shoes and clothing, Merrell also has some great programs, including The Pack. When […]
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If you work as as graphic designer or with graphic designers in any capacity, no doubt you are familiar with the Pantone Matching System, which is the standard color matching system across pretty much all industries. Each year, Pantone chooses a “Color of the Year.” The color is decided upon at a secret Pantone meeting […]
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Last week was my first PPAI Expo in Vegas. I had been to other regional trade shows, but this is the largest, longest-running trade show in our industry. Every year marketers from all over the country come to see, touch, and feel the newest and most unique promotional products and apparel. The Mandalay Bay convention […]
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Last weekend NPR hosted their first ever warehouse sale where public media fans lined up to buy NPR swag and meet their favorite personalities. It was deemed a big success as lines formed outside its Washington D.C. building. They sold everything from your basic t-shirts, coffee mugs, window clings, and beer koozies to bizarre items […]
Read More →Tis the season for giving, but it doesn’t have to be the season for empty wallets. There are plenty of corporate gifts that recipients will enjoy but won’t break the bank. So I give you… the top ten gifts under $10. 1. elleven Technology Organizer Case (as low as $7.61) If you’re anything like me, packing […]
Read More →According to a report from IBISWorld, pilates and yoga studios are two of the fastest growing industries in America. With such rapid growth, Yoga and Pilates studios need to promote themselves to stand out from the competition. Here is a list of 5 Yoga Promotional Items to Brand Your Studio. 1) Yoga Mat A yoga […]
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The first movie in a four-movie franchise based on popular book trilogy, “The Hunger Games,” hits theaters at 12:01 AM this Friday. Excitement has been mounting among fans of the series for months, fueled by a phased digital campaign strategy which kicked off last year. As tends to be the case with movie promotions, “The […]
Read More →Nobody can argue the popularity of holidays with international origins on American soil. Cinco de Mayo, Halloween, Christmas, and let’s not forget everybody’s favorite reason to consume German beer each Fall: Oktoberfest. Despite its name, Oktoberfest is actually a 16-18 day festival held annually in Munich, Bavaria, and Germany from September through the first weekend […]
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Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter. According to movie critics, the 2006 animated film Cars was not much of a success – at least not for Disney-Pixar, which […]
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In 1888, John Loud, an American leather tanner, filed a patent for a roller-ball-tip marking pen. However, his pen was never manufactured, and neither were any of the other 350 ball-type pens patented by others over the next thirty years. It wasn’t until 1935 that Hungarian brothers Ladislas and Georg Biro introduced an improved version […]
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