promotional giveaways

Nov

2023

Top 10 Unforgettable Branded Swag Giveaways

Everyone loves free stuff. No matter if it’s a free pen at a tradeshow or a gift with a purchase, we all love getting something a little extra. And when that item is useful and stylish, it becomes unforgettable. Whether you’re an established corporation or a startup, giving away branded swag is a fantastic way to get your company’s name out there and build brand loyalty.

So let’s dive into the world of branded swag giveaways and share the top 10 swag items that will leave a lasting mark. We’ve curated some incredible branded swag ideas that you can use to promote your business and create a brand connection with your audience.

Top 10 Unforgettable Branded Swag Giveaways

These carefully curated items offer versatile options to promote your business and connect with your audience meaningfully. From fashionable hats to tech gadgets and wellness products, we’ve got you covered. So, without further ado, let’s unveil the unforgettable swag items that can turn heads and keep your brand in the spotlight long after your event has ended.

#1 Hats

Our Pinnacle Pick: 100% Brushed Washed Cotton Twill Cap

Promotional hats are a timeless and popular choice for branded swag. They offer both style and functionality. Whether a classic baseball cap or a trendy snapback, hats protect from the sun and become a fashion statement that promotes your company wherever they go.

#2 Fans

Our Pinnacle Pick: Plastic Hand Promotional Fan

Custom fans might seem like a vintage choice, but they’re making a comeback, especially in warmer climates. Company-branded swag fans can be a lifesaver during outdoor events, music festivals, or simply on a hot summer day. By adding your logo and brand colors, you can keep your audience cool while keeping your brand “cool” in their minds.

#3 Bags and Totes

Custom-branded bags and totes are a must-have swag giveaway. They come in various shapes, sizes, and materials, offering versatility for different occasions. From stylish canvas totes for shopping to cinch bags for everyday use, these swag items provide a practical solution for carrying essentials while promoting your brand.

Whether it’s a trip to the gym, a day at the beach, or a quick outing, these lightweight, branded swag items are ideal for carrying small essentials. They are stylish and functional, making them a top choice for swag giveaways.

#4 Water Bottles

Our Pinnacle Pick: Copper Vacuum Insulated Bottle – 17 oz.

In today’s world, sustainability and eco-friendliness are of paramount importance. Branded water bottles make for great swag giveaway items. Not only are they practical, but they also help reduce single-use plastic waste. These bottles can be used at the gym, office, or on the go, showcasing your commitment to the environment and your brand.

#5 Luggage Tags

Luggage tags are often overlooked but can be an essential accessory for frequent travelers. These small yet practical branded swag items give your brand visibility in airports and hotels around the world. Branded luggage tags ensure that your audience never loses sight of your company name, even when they’re far from home.

#6 Sunglasses

Our Pinnacle Pick: Promotional Malibu Sunglasses

Sunglasses are a fun and stylish swag item that never goes out of fashion! They offer protection from the sun’s rays and make a great canvas for displaying your brand. By providing high-quality, UV-protected sunglasses with your logo, you’re giving your audience a reason to remember your company on sunny days.

#7 Coffee Mugs

Our Pinnacle Pick: Rover Copper Vacuum Insulated Camp Mug – 14 oz.

In the world of branded swag, coffee mugs are a classic choice. They’re a symbol of warmth and comfort, making them an ideal gift for clients and employees. No matter if it’s at the office, at home, or on the road, a beautifully designed coffee mug can become a cherished daily companion for many, helping your brand stay top-of-mind during morning coffee rituals.

#8 Tumblers

Our Pinnacle Pick: Gaia Bamboo Fiber Tumbler – 13.5 oz.

For those who prefer cold beverages or need something more versatile, branded tumblers are a fantastic choice. Insulated tumblers keep drinks hot or cold, and their stylish designs make them a popular choice for on-the-go individuals.

#9 Branded Tech

Our Pinnacle Pick: Stark 2.0 Bluetooth Speaker

In our digital age, branded tech items have become increasingly popular. From custom phone chargers and power banks to Bluetooth speakers and phone cases, there are countless options for incorporating technology into your swag giveaways. These items are practical and demonstrate your company’s commitment to staying up-to-date with the latest trends.

# 10 Wellness Products

Our Pinnacle Pick: Two-Tone Double Layer Yoga Mat

Wellness has become a significant focus for many people, and giving away branded wellness products can align your brand with a healthy lifestyle. From yoga mats and pedometers to stress balls and aromatherapy candles, there are many wellness items you can customize to promote your company while supporting your audience’s well-being.

Why Giveaway Free Branded Swag?

Did you know there is a psychological reason why we love free stuff?

Now that we’ve explored the top 10 branded swag giveaway ideas, you might wonder why you should invest in these promotional items. And it comes down to reciprocity.

Reciprocity is a principle in human psychology that plays a big role in our social interactions. It refers to the human tendency to respond positively when someone does something nice for us or provides us with something of value. In essence, when we receive a favor, gift, or act of kindness, we feel a sense of obligation to reciprocate.

When applied to marketing and promotional strategies, reciprocity becomes a powerful tool for building customer relationships and loyalty. Here’s how it works:

Building Trust

When a company offers swag giveaways, it is essentially giving something of value to its customers without an immediate expectation of a purchase. This act of generosity helps build trust with the customer. They perceive the company as not solely interested in taking their money but in providing value to create a positive relationship.

Positive Emotions

Receiving a gift, even a small one like company-branded swag, triggers positive emotions. It makes customers feel appreciated and valued by the brand, which can create a positive association with the company.

Reciprocal Action

When customers receive a gift, they often feel the need to reciprocate the kindness. This can manifest in several ways:

Loyalty: Customers are more likely to remain loyal to a brand that has provided them with branded swag giveaways. They feel a sense of indebtedness and are more inclined to continue doing business with that company.

Word-of-Mouth Promotion: Recipients of branded swag want to share their positive experiences with others, further promoting your brand through word-of-mouth marketing. They want to spread the goodwill they’ve received.

Increased Engagement: Customers may engage more with your brand, whether through social media, online reviews, or other forms of interaction. They reciprocate by actively participating in brand-related activities.

Future Purchases: When customers feel a sense of reciprocity, they are more likely to make future purchases from the company. They see it as a way to give back and support a brand that has treated them well.

Building Lasting Relationships

The power of reciprocity extends beyond individual transactions. It contributes to building lasting and meaningful relationships between a brand and its customers. When customers perceive a brand as genuinely cares about their satisfaction and well-being, they are more likely to become long-term advocates.

Emotional Connection

Giving away branded swag items that are well-designed and high-quality can create a stronger emotional connection between the customer and the brand. The swag serves as a tangible reminder of that connection.

By offering something of value, a company not only builds trust and positive emotions but also triggers the human tendency to reciprocate. This reciprocal action can increase customer loyalty, word-of-mouth promotion, engagement, and future purchases. Over time, it helps create enduring, emotionally charged relationships between the brand and its customers, making swag giveaways an investment in long-term success.

So, the next time you plan a swag giveaway, remember the powerful impact of reciprocity and the lasting impressions it can leave on your audience!

Get the Best Branded Swag with Pinnacle Promotions

Branded swag giveaways are a smart investment in your brand’s future. By giving away something of value, you not only build trust and positive emotions but also leverage reciprocity to foster customer loyalty, word-of-mouth promotion, engagement, and future purchases. Over time, this approach helps create enduring, emotionally charged relationships between your brand and your customers.

Are you ready to embark on your own memorable swag giveaway journey? If so, we’d like to partner with you! At Pinnacle Promotions, we will help you create unforgettable branded swag giveaways that will turn heads and keep your audience engaged long after your trade show, 5k sponsorship, or conference ends.

Sep

2015

Choosing the Perfect Promo Products for Your Trade Show Giveaway

A trade show is an excellent opportunity for you to meet potential customers, and convey your brand message to the masses in a more casual setting. As trade show attendees are visiting and passing by many businesses’ booths, putting together a professional presentation and display that is memorable is more important than ever.

At trade shows, many businesses frequently give their booth visitors some sort of promotional swag, in the hopes that their brand is seen as unique and truly one of a kind. Your brand can succeed using this method, only by distributing the right promotional products. How can you decide what promotional giveaways will Make the right impression™, those products that will not simply be thrown away after the show? Here is what you should remember when deciding what promotional swag works best for your company at the next trade show.

1. Is the product representative of your brand?

When you are thinking about what sorts of promotional swag to give to booth visitors, you should first and foremost remember why you are there in the first place—to communicate your brand message to potential customers in a way that doesn’t come off as forced or a hard sell, and ultimately, generate qualified leads. Your chosen promotional product should tie in to how your brand is a solution for a prospective customer. If the product is just another tchotchke and is not representative of your business, then it is most likely headed for the trashcan. A product that is consistent with your brand doesn’t just mean that if you’re in the tech industry, for example, you should give out custom power banks. Does that product actually align with your corporate personality? Some products may be more fitting for buttoned-up brands, while some products are more appropriate for sporty or quirky brands.

2. How useful is the product?

For a promotional giveaway that actually has an impact on your audience, that product has to be a combination of creativity and practicality. The product should have some valuable use to the customer, while still have a creative flair. After all, the right product will trigger the customer’s memory of your business—what you do, what are your products/services, and what is your unique selling proposition. It should be a high quality product that has the potential to see long-term use, and have a lasting charm.

Once you combine that usefulness and some personality, you could potentially create some brand buzz during, and even after the trade show. This will allow your business to really stand out in the crowd. You should also remember to scope out the audience. Don’t give out swag to every single one of your booth visitors, only to those who actually expressed a sincere interest in your products or services. If you are trying to reach a very specific audience, then consider having two sets of promotional swag—one set that caters to those top prospects, and one set of products with more mass appeal.

For instance, journals and portfolios are usually popular with everyone, while a more valued customer may get a wireless speaker. With a proper understanding of your audience, you can utilize promotional products that cater to their needs, and at the same time, you can still gain valuable leads and business.

3. Quality Matters

At the end of the day, quality product really does make the difference between closing a deal and losing a deal. You want to inspire potential customers, not discourage them from conducting business with you. You will have to ask yourself what is the best quality promotional giveaway you can get within your marketing budget. Just because you have a limited budget, doesn’t mean that you have to sacrifice quality. You can easily find a unique, brand appropriate custom promotional product to ramp up your trade show booth, and connect with customers. If your promotional item looks cheap and breaks easily, it is nothing but a poor reflection on your brand and business. No matter what your industry or line of expertise may be, you don’t want your business to be associated with inferior quality. By providing booth visitors with this sort of product, customers have much lower expectations of the quality of service that they can expect from your business.

Once you have your trade show booth and professional presentation all ready to go, a high quality, creative, and practical promotional giveaway item that represents your brand and business will certainly encourage your potential leads to become real customers. By following these guidelines, you will be on track to having the best trade show ever, well within your marketing budget.

Aug

2015

Promotional Products to Channel Your Inner Athlete

With more and more consumers choosing organic and fat-free foods over the regular, and getting in on the latest exercise trend, tapping into the health & fitness industry for your marketing efforts will help you Make the right impression.™

How can you connect with those health-conscious consumers and successfully promote your brand? That’s where promotional products play in to your marketing strategy. With the right promotional products, you can help each and every customer channel his or her inner athlete, and put your brand at the forefront. Here is just a selection of the ways in which you can reach out to potential customers with great giveaways.

Active Health Tracker & Heart Rate Monitor

Fitness trackers of all sorts have sharply risen into popularity recently. Knowing everything from your heart rate, calories burned, distance walked, sleep patterns, and more, gives the customer some peace of mind. Customers feel like they can adjust their daily routine accordingly, and take better control of their health. These devices can be a tad expensive, but now that is not a concern. By custom branding this tracker and handing it to customers as a branded giveaway piece, they appreciate all the same benefits that they would have with the popular trackers, while your corporate logo custom printed on the band will travel with them wherever they go, and will be seen far and wide, without busting your budget (or that of the customers)!

Ultimate Gym Set

With the Ultimate Gym Gift Set, the customer will have exactly what he or she needs to make it through a good workout. The customer can stay hydrated with a water bottle in hand, keep energy up with favorite songs playing through earbuds, and even safely hold a mobile device or music player using the armband holder. Each one of these items can be custom branded with your business logo, to remind customers that your brand is making the workout possible, and to potentially increase your brand awareness. This set acts as a unique promotional gift that shows consumers that you really do care about their health.

Fitness Towel

After the tough workout, nothing feels better than a cool down. Grab a cold water bottle, and wipe away the perspiration with this soft and light, 100% cotton Fitness Towel. If you are in the fitness business, or are even hosting a health or sporting event, this promotional towel is an excellent option. You have substantial space to boldly custom print your corporate branding across it, which in turn allows you to easily spread the word of your business, and grab the attention of a much larger audience.

Maintaining a healthy lifestyle is a priority for many consumers. Take this into consideration, and your brand can motivate those customers, and inspire potential customers to channel their inner athlete. With custom promotional fitness & wellness products, you can and will expand your brand reach significantly, and clearly communicate your unique brand story.

Aug

2015

Seasonal Promotional Products: How to “Fall” Into the Perfect Marketing Strategy

As a business owner, you may find yourself more engrossed in the day–to-day processes and challenges, than in the big picture. Instead of being narrowly focused, remember your primary goal–growing the business and building your brand.

To achieve that goal, you will have to play the role of a business owner AND a marketer. You need to have a strong, overall marketing strategy in place, which you can adhere to and implement consistently within your means.

By doing so, you have the ability to capitalize on seasonal marketing opportunities. Though your particular business may not be a simply seasonal one, you may have started to notice that consumers’ purchase behaviors are influenced by seasonal changes, trends, and events-i.e., Back to school, Easter, winter weather, etc.

A great way to leverage these occurrences is to develop promotional campaigns. In these efforts to develop marketing that actually resonates with consumers, offering custom branded promotional giveaways and incentives will help you to effectively attract customers, and retain them for the long run.

As the fall season is officially just a month away, we are here to provide your business with some fall marketing tips and ideas.

Fall Weather

The way that consumers, feel, their habits, their moods, and their interests are, believe it or not, influenced by changes in the weather. By keeping your brand relevant to the season and these seasonal desires, you are showing customers that they matter, and you can stay connected and engaged with those consumers. With the arrival of color changing leaves, and cooler days, consumers are dressing warmly and spending more time outdoors with the family, playing sports, taking pictures, camping, attending fall festivals, etc. To set your business apart from the competition, and to provide customers with incentives to begin or continue business with you, you could provide them with complementary, custom branded promotional gifts.

For example, with the Game Day Hooded Blanket in hand, watching a thrilling game of football couldn’t be more relaxing. It’s a cleverly designed combination hooded poncho, backpack, and even a blanket, with inner hand-warming pockets all in one! The backpack allows for easy storage and transportation. With all of these features and your corporate logo custom printed on it, customers will carry literally carry your brand to a larger audience, and you can set yourself apart from the competition.

Fall Holidays/Events

The fall season brings with it many notable holiday observances that you could utilize in promoting your business. For one, there’s Labor Day. Labor Day is generally celebrated by Americans as the symbolic end of summer, and it’s a time when people like to have picnics, barbecues, and other outdoor events. It is the perfect time to promote your business, and help customers enjoy the special day. Some custom branded giveaways could give your business the extra marketing edge.

The Chill and Grill Outdoor Kit takes the hassle out of outdoor shindigs. This handy portable grill comes equipped with a large cooler compartment and tongs included, as well as extra zippered compartments to store grilling supplies and food. Comfortable grip handles and a shoulder strap make it easy for customers to become the grill master of the party. The best part is that you can custom print your corporate logo on it in a large space. In doing so, consumers enjoy their get togethers, while you can effectively develop brand awareness.

This is just one instance in which providing your customers with custom promotional products can be useful for the fall holiday season. Consider how you could utilize the spirit of other fall holidays to promote your brand in a way that is truly relevant to consumers – especially your desired target audience.

Capturing the spirit of the season creatively will help your consumers connect and relate to your brand and your message. Custom products or schwag will make that possible within the scope of your budget and marketing strategy. You ultimately want to build your business and your overall image.

So, put on your marketing AND business leader caps, and “fall” into the perfect marketing strategy!

Aug

2015

Top Tips for Choosing the Right Promotional Products

By now, you should know that promotional products offer tremendous value to the advertiser, as well as to the recipient.

According to research by the Advertising Specialty Institute, one third of recipients said that they are more likely to do business with an advertiser after receiving the promotional item than they were beforehand.

Recipients not only remembered the name of the advertiser, they also overwhelmingly felt more positive about the advertiser.

With this information in mind, you should know that promotional products can convey your company message creatively. But to achieve the maximum impact, you have to give the right product to the right person, and still stay true to your business image.

What does it really take to choose the promotional products that work for your business (and satisfy customers)? Without a clear marketing strategy, you are setting yourself up for trouble.

This applies to every company, whether a non-profit organization or a small business. Here are some tips to choose the promo products to make your business shine and Make the right impression™.

1. Know Who You Are

It goes without saying that you should know your products and services inside out. But aside from that, you should know your company values, what you represent, what sort of image you want to present, and what is your brand message. You should build your marketing strategy based on that. Ask yourself if the product in question is appropriate for your brand. For example, if your business is in the educational industry, a custom beach towel may not be the ideal choice, but a custom clipboard may be better. It sounds too obvious, but by knowing yourself, you can know your customer too. That means that you can tailor your product to meet the needs of your target customers, while still building your brand accordingly. Also, you could consider distributing one sort of promo product to existing customers, and a different one for potential customers, as you are conveying two different messages–one as a reminder, and one as an invitation.

2. Be Unique

When it comes to promotional products, all too often, businesses choose generic products that they may personally like, but in the end are forgettable. The idea is to convey your brand message in a way in which customers feel appreciated, and your brand is remembered. To put your best foot forward and make the right impression™, choose promotional swag that is in tune with your brand and connects with customers on a personal level. For instance, a non-profit company could swap out a general promotional notepad for a Recycled Journal. Choose a product that will be a memorable keepsake, unlike a generic product that any company could use. Consider what sort of items your competitors are likely to give away, and go against the grain, but remember to represent your company appropriately and creatively. If everyone in your field is giving out branded sunglasses, think of what makes you unique and make your decisions based on that.

3. Consider Location

Think about how and where you are planning to distribute the product. If it will be at a company picnic, you have more leeway to customize larger promotional items like a cooler tote, while at a trade show, something lighter may be in order, like a convention tote. So make sure that you take location of product distribution into account when selecting the most effective and appropriate promotional products.

As you can clearly see, there is more to the story of promotional products than meets the eye. Promotional products are highly valuable tools to include in your marketing strategy, but only if you know how to make them work for you.

When you have a clear strategy, an understanding of your brand and your customer, and a unique selling position, choosing the most effective and most appropriate promotional products for your business to give away to both potential and new customers will be straightforward.

But always remember that if you are still completely lost, you have Pinnacle Promotions.

Aug

2015

Promotional Products: A Class Act

School is back in session all across the country. That means new seasons of extracurricular activities like sports, theatre rehearsals, etc. In addition, individual school clubs and groups are planning different ways to generate interest in or raise money for themselves and their programs.

That applies to the PTAs as well, who are organizing their agendas and events for the year. Pushing potential members and event attendees into purchasing random items will certainly make them hesitant to become involved.

If you’re a club or event organizer, a positive alternative to this method is to offer complimentary, custom swag. This will allow you to spark a bit of curiosity and interest without being a complete turn off. Without further ado, here is YOUR lesson in custom promotion.

Club and Event Ideas

No matter what type of group or event you may have, keeping personal belongings in order isn’t easy for everyone. That’s why a sturdy cinch pack or drawstring bag is a custom giveaway that’s appropriate for anyone. Offering individuals any one of these sturdy and stylish bags that are available in several different colors, styles, and patterns, and custom printing your group name or logo on it will build awareness, and act as a useful souvenir. Those individuals will be appreciative and more inclined to consider participating in respective activities.

Also, knowing the type of group or event you have, e.g. a fraternity, a sports team, an orientation, you can provide associated custom branded giveaways.

For example, fraternities and sororities may want to proudly print their letters on a comfortable and attractive t-shirt, while for a PTA event or school orientation, a fun and complimentary custom giveaway item could be a school stress ball.

On the other hand, a unique giveaway for an athletic team could be a bold Pencil pennant to stir up some real school spirit. With your organization’s information printed on these items, you can generate buzz keep your brand at the top of people’s minds, and encourage engagement from potential members.

So if you want to build brand awareness without being a bother, custom promotional giveaways will do the trick.

You will remind potential and current members/invitees of your value, add some genuine personality to your brand, and Make the right impression.™

Happy back to school!

Jul

2015

Event Planning: How to Organize a Killer Company Event

When it comes to your business, you’ve probably heard the phrase “image is everything.” This is true, as showing a sense of professionalism is important if you want to connect with other businesses and even with your own employees. However, that doesn’t mean that you can’t have fun with your brand.

In actuality, to Make the right impression™, it’s important to build a brand that’s truly professional with a sense of personality. A great way to promote team building, encourage new clients to consider doing business with you, to raise money for a cause, or even to launch a new product is to host a company event.

But, to put together a successful company event, it takes time and planning. From the location, to the publicity, to the catering, there are lots of elements to take into consideration. Here are some of the important steps to making your event a success.

Step One:

Obviously, the first step in planning a company event is to define the business purpose for holding the event, and who your target audience is. Every planning decision that you make will be driven by this knowledge, such as the event format, the content of the event itself, the location, etc. For example, is your aim in hosting this event to generate business leads, or to raise awareness for your company or a specific product? Once you have established this, you should make sure that your team is aware of that purpose.

Step Two:

The next step is to establish a budget, and accordingly, the complete experience. Determining a set budget allows you to understand what you can realistically do within your limitations and the scope of your resources. At the same time, once you have a set budget in mind, know if it will allow you to achieve your event goals.

Step Three:

Then keeping your goals and budget in mind, the third step is to figure out a theme and plan the experience. What do you want attendees to learn, achieve, and have as a result? What sort of entertainment, or activity sessions should invitees expect to see and hear, for example, games, speakers, maybe product demos, and/or food & drink? There should be some sort of element of engagement or fun, otherwise it will not be a worthwhile or memorable experience for you or for attendees. Think about what type of business you have, and what activities would be appropriate for your brand and your goals.

Step Four:

The fourth step, and probably one of the most important parts of putting on a great corporate event is to promote it. Why is this so important? Because, without promoting your event, nobody will know that it even exists, and without people, you don’t have an event! A couple of good ways to get the word out are to publicize it through social media, targeted emails or newsletters, or creatively reminding them by distributing custom branded invitations or other promotional products.

Now, right from the moment that event invitees enter your event space, you can create a completely branded experience. You could first give them these handy Badge Holder Neck Wallets, which are perfect for storing ID cards, money, business cards, etc. This will make it easier for attendees to network at the event. Then, along the way, every display could be branded using these custom printed 8-foot economy table throws available in lots of different colors to meet your brand standards. From the décor to the swag and right down to the beverage glasses, don’t miss out on valuable branding opportunities.

Follow these steps, and organizing a killer company event will be a breeze. Finally, remember that utilizing effective branding in your corporate event with items like promotional schwag present a cohesive and professional image that STILL has personality.

Happy planning!

Jul

2015

Are You Pinnacle Perfect?

We’ve told you how valuable promotional products can be for marketing your business. With Pinnacle Promotions on your side, building your brand couldn’t be easier.

Once you’ve decided that you’re ready to take the plunge into the realm of promotional products, there are so many options that are available to you, from type to print style, to color. When you don’t have much time to get the high quality and affordable custom branded promotional products that your business needs ready for your event, we have you covered.

Enter Pinnacle Perfect—our most popular promotional items, with simplified swag options at factory direct prices. With Pinnacle Perfect products, you won’t have the hassle or hesitation, as these products have quick turnarounds backed by our Pinnacle Platinum Guarantee.

Your marketing may not be perfect, but to help you get there, there’s Pinnacle Perfect. These schwag products span across different categories from drinkware to bags to office accessories and more. It’s just a matter of finding what works for you.

Drinkware

For example, Pinnacle’s take on the classic white coffee mug has proven to be a simple, yet extremely effective takeaway piece for customers, as they have a way to remember your brand each and every day, while sipping their favorite beverages. As an added convenience, this ceramic mug is microwave safe with a comfortable handle. Then, with your branding cleanly printed on the front of the mug, you will be ready for your next event!

Giveaways & Favors

We’ve got some perfectly fun and still useful swag like these Key Tags. These custom branded LED key tags come in four bold colors and even include batteries. The LED feature coupled with custom branding certainly takes it up a notch not just in terms of appearance, but also in terms of marketing power.

Technology & Electronics

In this age of technology-obsessed consumers, it is a great time to take advantage of the marketing opportunity available. Powerbanks can be screen printed or laser engraved with your corporate logo, adding some energy not just to devices, but also to your marketing. With a sleek finish and a choice of four vibrant colors, you can appeal to consumers, as well as add some personality to your brand.

Believe it or not, your company has tremendous marketing potential. With Pinnacle Perfect products, you don’t have to jump through the hoops to achieve success.

In terms of utilizing schwag and custom products, don’t get bogged down by the vast number of choices available to you. Follow our simple breakdown of cost-effective, immensely popular, custom promotional products, and you’re sure to Make the Right Impression™.

Jul

2015

What in the World is a Tchotchke Anyway?

In regards to the marketing industry, and especially in regards to promo products and swag, you may have heard the term ‘tchotchke’ being thrown around here and there.

Besides being a funny-sounding word that literally nobody in the world can spell correctly on the first try (without Google), Tchotchke is actually an old Yiddish term meaning an inexpensive, showy trinket or miscellaneous item.

Just for fun, here are a few renditions of the word that we came across:

tsatske (not even sure what this is)
chochkey (kudos for most creative!)
chachki
chotchkes
chachtski
chochski

Okay, enough.

Whether you call promotional products “tchotchkes,” “swag,” or “giveaways,” they can be an important part of your marketing strategy. But unlike the latter two terms, marketers tend to avoid using the term “tchotchke,” as it has come to have a negative connotation in marketing.

For example, nowadays, if a professional utilizes a promotional product to market his or her business without regard to the target audience or whether that product even relates to the business, that promotional product becomes a tchotchke – more of a throwaway item.

The only way that you can make any impact in distributing promotional items to potential and current customers is to provide products that actually have a purpose and value to them. Don’t let your business dollars or brand (or spelling… LOL) get tossed in the trash.

Putting the focus on the customer experience will help your business choose the most appropriate and effective promotional products that will not be termed tchotchkes. If used correctly, custom promotional products can generate interest, and more importantly engagement with your brand and business.

It has additionally been proven that effective promotional products foster customer goodwill (positive attitudes and feelings) towards a company and its salespeople. So don’t let the lingo like “tchotchke” dissuade you from taking advantage of promotional products. Contrary to what you may already believe, promotional products do not, by any means, cheapen your brand, provided they are useful and unique.

For example, an athletic company may want to give clients a custom wristband to get them ready for a workout. While an educational company may want to give away bendable book lights. At Pinnacle, we’ll help you find the ideal promotional products for your brand and industry that will assist your business in generating leads and sales.

Always remember to make the needs and expectations of customers your priority, because ultimately, it’s their experience with your brand that matters the most.

By choosing a brand-appropriate promotional product over a forgettable, random item (a tchotchke), you can really enhance your marketing campaigns.

Jun

2015

Custom Products: Adding Fireworks to Your Brand Strategy this 4th of July

When major holidays roll around, you probably get caught up in all the excitement of planning parties, vacations, and spending time with friends and family. While that’s certainly fun, at the same time, you could miss out on a huge opportunity—marketing your business.

No matter what type of business you own, the summertime allows you to both reach out to your current audience AND bring in new leads. This doesn’t mean that you have to put your holiday plans on hold. You can still have that fun and help your business simultaneously, without worrying too much about time or expense.

Promotional products will make this a reality. By incorporating them into your marketing strategy, they can seriously help you utilize holidays to your advantage (and help you celebrate in style)!

Connecting

Holidays are all about making connections, whether it’s with friends, loved ones, or even your own customers. Reconnecting with customers whom you haven’t heard from in a while reinforces your interest in being known. Extending your warm wishes to customers by providing them with complimentary promotional gifts serves as a means of expressing gratitude for their support, and as a gentle reminder of your brand. But don’t just customize just any swag – in order to actually make a connection with customers, give them items that they’ll actually appreciate. That way, customers will automatically have a positive association with your brand.

We’re all naturally inclined to connect with brands that have personality, and promo products are perfect ways for you to show YOUR brand personality. For example, in honor of Independence Day, why not give the Window Box of 12 Corporate Oreo® Picture Cookies? Delicious, hand-dipped cookies with your logo on each one, proudly made in the USA will definitely add fireworks to your brand strategy!

Setting Yourself Apart

While you are busily trying to make yourself the star of the holiday, so is your competition, but you can set yourself apart with some creativity. In order to do so, however, you have to remember how essential it is to humanize your brand and make it more personal than just any annoying ad. Custom gifts show customers that there are real people behind your brand, not just a business entity, and that you have a unique and meaningful message to share.

Customers get tired of seeing the same sort of campaigns over and over, and it has become increasingly challenging to capture their attention. Thus, a promotional swag lets a customer easily interact with your brand on his or her own terms without feeling pressured into a purchase. This time of year, customers are preparing for cookouts, and firing up their grills. Your business can equip them with all the tools they need to be the Grill Master with this set that can be custom branded with your corporate logo.

Tie Up Your Campaign

During the holidays, a custom promotional gift can wrap your marketing up in a bow – literally. Cohesive messaging is absolutely necessary for your marketing efforts to be successful, and in order for customers to clearly understand who you are, every piece of marketing and advertising that you put out should have the same look and feel. Custom gifts can be the final means of communicating and reinforcing your brand message to customers. It acts as a call-to-action, encouraging customers to further communicate with your business. You could satisfy their sweet tooth and get the energy going at the next holiday party with this delicious Chocolate Dream Caddy gift basket, complete with a branded ribbon.

This Independence Day, and for every holiday moving forward, remember the marketing opportunities that abound, especially when you have promotional products and custom swag on your side.

That way, you can have fun and still help your business flourish creatively and most importantly, memorably. Happy Fourth of July!

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