How To Measure Trade Show Effectiveness: 8 Key Metrics To Track

How To Measure Trade Show Effectiveness: 8 Key Metrics To Track

Trade shows are expensive. Between booth space, travel, staffing and materials, costs can climb into six figures fast. Without proper measurement, you’re essentially guessing whether that investment paid off. Setting SMART goals before the event and tracking the right metrics gives you the data needed to prove ROI. In this article, we’ll show you how […]

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10 Common Misperceptions About Promotional Products

10 Common Misperceptions About Promotional Products

Welcome to the world of promotional marketing, where everyday items become significant tools for brand engagement. In this article, we’re tackling ten common misconceptions about promotional products. Often viewed as just temporary giveaways, these items actually serve as essential tools for building long-term brand recognition and loyalty. We invite you to join us in this […]

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Employee Welcome Kits: 5 Proven Ideas

Employee Welcome Kits: 5 Proven Ideas

Small businesses and large organizations alike can see immediate benefit from making a welcome kit part of the employee onboarding process. Don't worry, it doesn't take a big budget to make someone feel lucky to have joined your team. Everybody loves gifts, so even the simplest of nicely-packaged coordinated items can make a huge impression.

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Top 15 Creative Ideas for Employee Awards

Top 15 Creative Ideas for Employee Awards

Your employees work hard, and they deserve to be rewarded. But how? You don’t want to give them just another corporate t-shirt. They deserve more than that. If you’re having trouble brainstorming employee awards and categories that are creative, useful, and thoughtful, we’ve put together a list of our favorite ideas for employee recognition to […]

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