Marketing Ideas

More than that, custom sweatshirts are great products for branding. Whether giving them away or selling them, sweatshirts are easy to brand with your company’s logo.  Since you can fold them up and tie a bow on them, sweatshirts are also easy to package for promotional giveaways and events.

Finally, sweatshirts can be cost-effective when bought in bulk. For larger promotional campaigns, you can save money and create better advertising at the same time. Sweatshirts have a distinct advantage over traditional ads: you simply can't wear a commercial or digital ad.

The trick is knowing how to make the most of a sweatshirt as a promotional product.

An effective promotional product is all about effective branding. You do not want to go overboard to the point where the sweatshirt looks like a NASCAR paint job (unless, of course, you work for NASCAR). On the other hand, you can't neglect branding altogether. Striking the right balance starts with the logo.

Beyond the basic logo, think about other elements that feel unique about your brand. Sometimes, the simple things are the most effective. Choose sweatshirt colors that match your logo and add a tagline or company motto to the back.

Be careful to keep things clear and simple. You can always separate the main logo from additional graphics and text by placing extra content on the back or sleeves. More space between printed elements will give each image and word its own place to breathe. Smart design goes a long way to making a great promotional sweatshirt.

If you spend all this time planning and designing the perfect sweatshirt, make sure you have enough to sell or give away.

Don't forget about the proper sizing of the sweatshirt. Include the entire spectrum: extra small to 4XL sweatshirts should all be in your inventory to cover your needs.

Custom apparel is a great way to make your brand stand out. It is also a great reward for employees you want to celebrate for special achievements and milestones, loyalty and good work in general.

If you want to brand products that are extremely useful, sweatshirts fit the bill. Compared to other promotional apparel, sweatshirts are great gifts any time of the year. Keep a few on location in the company gift shop or online store to treat guests and visitors as well.

All it takes is a little planning and creativity to come up with the best custom sweatshirt. We can help you out with that. We know all of the ins and outs of promotional products. We can help you choose the right sweatshirt brands, graphic designs, sizes to have the impact you want from your promotional products and gifts.

Custom mugs and travel mugs are the perfect balance between low cost and high reward. Mugs are an item that people continually use time and time again, and each day while they’re enjoying their morning cup of coffee, they’ll be reminded of your brand.

With a variety of custom mugs to choose from, Pinnacle Promotions allows marketing professionals to design their selected mug style in countless ways. The Aztec Mug can be customized with your brand logo and features different outer/inner color combos to match your company’s color scheme. For an item that stands out a bit more, browse our unique mugs page with options including mugs with an attachable spoon, campfire-style mugs and even an iridescent ceramic mug.

There is nothing like a good promotional giveaway to generate buzz around your business. To make the most of it, you have to choose the right company promotional items to give away. Sure, everyone likes to receive free stuff. Not every gift, however, will have the same impact on potential customers. That is why we are fond of giving away custom calendars.

The simple calendar has a lot of uses for many people. Beyond keeping track of the day and month, it is a great way to make notes, pencil in appointments and keep everyday life organized. For your business, it is also the perfect way to insert some branded content into your customers’ and employees’ lives without being intrusive or too obvious. A central calendar is a great place to put company and team-building events as well.

Here is what we find so special about custom calendars:

Yes, computers, smartphones, tablets and other devices we use each day have a calendar. Most even do a better job by giving us quick reminders of upcoming events. Despite all of this great technology, many people still prefer the old-fashioned calendar.

Sometimes, the act of handwriting something into a calendar or notebook helps us to remember it better. Master calendars also make it easier to stay organized throughout the week to avoid missing deadlines.

Some people just like to see the individual pictures and messages that come with each month. Custom calendars tend to be more creative and engaging than their desktop versions.

A custom calendar as a promotional gift can be a powerful thing. You can offer something unique and useful to potential customers without spending a lot of time and money. It also gives you the most control over the final look of the gift itself.

Do you want to include your logo? That's easy. Want to share your company's special milestones and everyday experiences? With the combination of text and pictures above each month, you can do just that. The creative possibilities with custom calendars are limitless. This can, however, make it difficult to know what kind of calendar to make for the final giveaway. Here are a few tips to make sure you have the best calendar to hand out.

All calendars have the same thing in common: They share the days and months of a given year. Despite this similarity, there are plenty of subtle differences between calendar types to consider. The most basic types are wall, desktop and notepad calendars. Each one offers a few advantages over the others.

Wall calendars are the most common in office settings. When you want a convenient and visible place to see the date, you choose the wall. The right calendar can also add to the space's decor without taking up too much room.

Desktop calendars, on the other hand, are the type that people interact with the most. Office workers who have busy schedules tend to prefer the desktop variety to write in events and appointments. Like the wall calendar, a desktop calendar can also add a sense of personalization into the mix.

Notepads, while less common, are the most versatile when keeping track of daily activities and events. You can rip pages away, tape them to a desk or wall, send them around to other people and more. They also tend to be smaller than other calendars, so you can save some money on packaging and printing costs by going this route.

More than anything else, spend some time on what you want to put in the custom calendar. First and foremost, there should be some branding in the calendar. At the very least, include your logo on the cover or in the corner of each page.

Beyond branding, get creative with the calendar. Ideally, choose images and textual content that are either unique or related to the brand. Create a theme or tone to drive the creativity: make it humorous or tied to a specific event/holiday. The more the calendar stands out to the customer, the better.

Once you have everything planned out, the only thing you need is the calendar itself. Ideally, you will have plenty of calendars to give away to anyone you want. That is where we come in. We can print off as many calendars as you need in the style and design you want. If you find yourself wanting a great gift for a company giveaway, contact us. We’ll give you all the help you need to have a killer giveaway people will love.

When exploring our selection of custom water bottles, you may have noticed that we have several styles labeled as BPA-free. You’ve probably heard this phrase before—BPA-free—but have you ever stopped to give it much thought? Choosing products that don’t contain this potentially harmful chemical is good for the health and well-being of the people and the planet. Let’s take a deep dive into why you should make all of your corporate giveaways BPA-free.

BPA (bisphenol A) is an industrial chemical that is employed in the manufacture of some plastics and epoxy resins. It is generally used to coat the inside of plastics, including in your food storage containers, measuring cups, drinkware, and water bottles, in order to help the plastic last longer and not wear away over time. Unfortunately, the downfall of this coating is that the BPA can seep into whatever the container is holding, including food and water. Though the FDA and the U.S. Department of Health say they don’t yet know how risky BPA is when consumed regularly, some studies do indicate that it could be harmful to our bodies.

Whether you’re looking for great ways to boost your employee wellness program or are setting up at a trade show and want to hand out health-focused giveaways, there are a few reasons why custom BPA-free water bottles should earn your attention over lesser quality ones.

• They’re better for your body—The primary reason to keep your giveaways BPA-free is because the stuff is not good for us, plain and simple. Though the full spectrum of health risks aren’t yet entirely known, BPA has been shown to play a role in hormone-dependent tumors, including breast and prostate cancer, as well as infertility. Studies have also linked the chemical to heart disease, diabetes, asthma, fetal brain development, and body weight. BPA is considered an “endocrine disrupter” and may disrupt hormone levels.
• They’re better for your brain—Interestingly, consuming large amounts of BPA may be especially bad for your most vital organ. Researchers found that BPA may suppress certain genes and predispose people to certain neurodevelopmental disorders. Some studies also link BPA to memory loss and a lowered capacity to learn, while others suggest that it may have an effect on the brain and behavior of young children.
• They’re not afraid of heat—One of the primary issues with BPA-laden containers is that the chemical can seep into their contents, especially when they are microwaved. According to the Harvard Medical School, migration of BPA and phthalates may be greater when microwaving fatty foods, including meats and cheeses. While it probably isn’t a good idea to microwave BPA-free plastic—the effects of microwaving plastic in general is not yet widely known—it is an absolute no-no to microwave BPA products.
• They’re better for the environment—BPA affects the environment in the same way that it affects the human body: by disrupting hormones. Studies show that BPA can mimic animal hormones and cause defects and reproduction issues in some aquatic animals. Of course, when BPA is disposed and enters the landfill, the chemicals then seep into the local environment and pollute the soil and waterways.
• They’re higher quality—Usually, when you’re buying products labeled as BPA-free, you’re probably dealing with manufacturers and designers who care about quality and aren’t simply trying to produce the largest amount of goods for the lowest possible price. When you opt for BPA-free water bottles, for example, you’ll find that they tend to last longer and do a better job of regulating temperature.

Anytime you need freebies and giveaways for trade shows, employee onboarding kits, and corporate giveaways, make sure that you only hand out items that don’t contain this pesky chemical. So how can you tell if a product is BPA-free? Your best bet is to shop with a company like us that offers top-quality, branded BPA-free drinkware. To be sure you’re not accidentally consuming BPA, make sure that all your plastic items are labeled with a 1, 2, or 5 surrounding the recycling symbol on the bottom.

The Holidays are the perfect time to let those close to you know that you care – including your employees. A simple holiday goody is a great way to let them know you appreciate their work. Better still, giving well-made promotional gifts is an excellent way to accent holiday parties and give party-goers something unique and useful for the holiday season.

We like to make sure the holiday season is done right. If you want to treat your hardworking employees to something special for this time of year, we have a few great custom promotional products in mind.

The good news is you don’t need to spend a lot of money to pamper your employees for the holidays. If you are in a pinch or need to keep costs down, think about promotional gifts you’d normally reserve for expos or client care packages. Simple, inexpensive gifts are easy to bundle to give employees a small care package of their own.

The trick is to mix things up with the package. Water bottles, T-shirts, hats, notepads, pens and other small things grouped together can make the perfect care package with the right pairings. If you have many employees, make one or two bundles themed around the holidays or your business. For smaller businesses or holiday parties, personalize the gift package with items you know each employee will enjoy. A little bit of time and thought will produce a care package that lets your employees know you are thinking of them.

Get into the spirit of the season more with promotional gifts that keep the cold at bay. The fall and winter months are the perfect time to give employees something they can use to warm up and get cozy at work or home.

Branded custom blankets and sweatshirts, for example, offer plenty of warmth and make great individualized gifts. In addition to the company logo, you can add some personalized details without spending too much extra.

Spice it up with little things that deliver a lot of warmth. Leather-wrapped candles are great for adding some mood lighting and accent design into a space. The leather sleeve also is a great place for custom branding or additional content to make the employee's gift unique and personal to them. Drinkware is an especially popular choice during the colder months when people reach for their favorite blends of tea, coffee, cider or hot chocolate to warm up.

Do you want to appeal to your employees’ taste buds? Food is always a great way to celebrate the holidays and to offer something people can enjoy right in the moment. For holiday parties, edible gifts also add to the festivities when people are in a sharing mood.

Like care packages, approach food as a bundled or assorted gift. A little bit of variety goes a long way, especially if you don't know the personal tastes of your employees. Assortment boxes full of snacks or desserts, for example, give employees a little taste of many things that may tickle their taste buds. Keep allergies and dietary choices in mind if you decide to go the edible route.

To really jazz up your employees’ holiday experience, add a little electricity into the mix. Employees often find high tech promotional gifts to be more useful and appreciated more than a traditional gift. It's not as expensive as you think - you don't have to get everyone a new smartphone or tablet to give some great tech gifts.

Tech accessories are perfect as gifts for the holidays. Since all fancy devices need power, consider something like a custom wireless charger or power bank binder that's small enough to be used on the go. Bluetooth headphones and USB devices are also perfect to show off your logo and expand the functionality of a laptop or computer.

Want to keep costs low on tech gifts? Computer cases and travel bags are less expensive than smart devices but offer a lot of value to your employees. A good laptop case, for example, adds some personalized style and protection to the device during travel or everyday use.

It doesn't take a lot to spread the caring mood of the holiday season to your employees. Whether you keep it simple or go all out, custom promotional gifts are great for office parties and events during this season. Put a little thought and effort into finding the perfect gifts so everyone will enjoy the experience.

As a marketing professional, it’s imperative that you find effective promotional items that capture your brand’s spirit and do their job. The American Marketing Association (AMA) reports that promotional products can increase brand effectiveness by as much as 44 percent, but some products are more useful than others.

In the hierarchy of promotional giveaways, custom Koozie® can coolers rank high because they tick all the effectiveness boxes—they’re desirable, useful, and easy to hand out to big crowds. Not only are custom can koozies popular for giving out at trade shows, job fairs and special events, they’re also great for rewarding high-performance employees and thanking your customers. Here’s why.

1. They’re major crowd-pleasers—If your business has a fresh, youthful feel—or if it just so happens to make beverages in cans or bottles—then you can bet your target audience will love custom koozies. One of the great things about branded drinkware is that it can be used by anyone. It’s not limited to a certain age group, region, or need. Anyone who spends time in the outdoors during the warmer months knows how valuable a trusty can koozie can be!
2. They get used again and again—Another important metric for measuring a promotional item’s value is how often it will get used. Notably, we rarely choose disposable branded swag because it simply wouldn’t leave enough impressions. The promotional items that get the most use—things like can koozies, phone chargers and pens—are the ones that will make the most and longest-lasting impressions. Koozies get used again and again for years, solidifying your company’s name and purpose into the minds of users.
3. They’re affordable enough for big gives—Marketing pros often seek out promotional goods that are simultaneously small, affordable and big-impact, and custom koozies are all of those things. While they consistently reach the top of the best-sellers list, koozies don’t require you to shell out a huge portion of your branding budget. We offer promotional koozies that start at just $0.41 for large quantity orders, so you can stock up by the case and always have an affordable company giveaway on hand.
4. They can still be premium—Despite the fact that koozies are generally an affordable giveaway choice, they can still be used as premium gifts for important clients, new hires and partners. For a higher-end option, choose Koozie® brand koozies or Kolder Kaddy koozies. If you really want to make your koozies stand out in a crowd, be sure to choose promotional can coolers by YETI® or Thermos®.
5. They suit many company narratives—Another reason why we love branded koozies is because they help you tell your company’s special story. If you sell a product or service that has to do with tailgating, the beach, college life, food and drinks or vacationing, then you know can koozies will quickly get snatched up when you’re out in the field promoting. And because koozies can be customized in many unique colors and themes, you can be sure they will fit your branding goals no matter what they are.
6. They can ship fast for any event—At Pinnacle Promotions, we’re dedicated to helping companies get high-quality promotional items fast. We are happy to offer 24-hour rush service on some promotional koozies so that you can get the perfect promo giveaways for any event, even last-minute ones. Be sure to look for products listed as RocketShip™ if you need rush promotional items for an upcoming event.

Ready to order your promotional beer koozies? All we need is your vector artwork and we will get to work designing your promotional goods right away. While we primarily make koozies for trade shows and business purposes, we are happy to work with you to develop koozies for special events as well. For all of your inquiries, reach out to us and we’ll guide you through the entire process.