Marketing Ideas

2019 Apparel Trends

2019 Apparel Trends

2019 is here and we have a lot to look forward to! Some of the trends from 2018 are sticking around for the new year and are expanding their influence into the apparel industry. The comfy/cozy trend – what the Danish call hygge (pronounced "hyoo-guh") – is one that isn’t going anywhere. Hygge is defined as a comfortable feeling that engenders contentment or well-being. It promotes one to enjoy cozy time; whether that's snuggling up in a soft sweatshirt, taking a candlelit bath, or enjoying sofa-side chat with a loved one, glass of wine in hand. Or maybe all three at once.

The hygge trend has inspired the apparel industry with luxe, rich and soft fabrics, muted, earth-tone color schemes, and unique silhouettes. Apparel brands in the promotional industry are no longer sitting back until these new retail trends come to life, but instead are right alongside the latest innovative styles.

Trend #1: Luxe, Rich and Soft Fabrics

Big apparel name brands such as Hanes and Gildan are incorporating new t-shirts made from 100% ring spun and combed cotton. These processes create garments that are softer and more luxurious than regular cotton. Combed cotton is softer than regular cotton "because it doesn't have any impurities or short protruding threads," according to , "and it is stronger than regular cotton because the combing process removes short fibers, which are prone to breakage.” Customers will benefit from ordering a ring spun or combed cotton t-shirt because the smooth, low textured fabric is more comfortable, will last longer, and is easier to print on. We will more than likely see brands start to incorporate these types of fabrics into their full lines as consumers move in the direction of comfort and style.

ComfortWash by Hanes Men's 5.5 oz., 100% Ringspun Cotton Garment-Dyed T-Shirt

Gildan Hammer Short Sleeve T-Shirt

J.America is another brand that is taking full advantage of the luxurious and soft fabric trend by marrying on-trend styles with athleisure comfort. They offer layered performance tops and hoodies which allow a person to go from a more casual office to lunch to the gym. Brand names like J.America are guiding distributors to suggest more edgy styles to consumers, particularly if it’s intended for a venue other than work.

Fleece options, such as the Teddy Fleece Crewneck Pullover, are transforming in the same way. The promotional industry is experiencing huge momentum with softer mid-weight fabrics with unique styles like the Pepper Fleece 1/4 Zip Pullover. Consumers are wanting better fabrics that are more comfortable and have a versatile appeal that can be worn in multiple settings.

Trend #2: Muted Earth-Tone Colors

Apparel brands have decided to hit the mute button when it comes to color palettes. Chocolate browns, reddish clays, sandy tans and forest greens are taking off in the apparel industry. Earthy neutrals are perfect for a monochromatic look and often emulate natural colors that derive from moss, dirt, trees and rock.

Bella+Canvas Unisex T-Shirt

The apparel brand Bella and Canvas is on the forefront of embracing this new trend. The ever-famous 3001 Unisex Short-Sleeve Jersey Tee is now offered in Solid Forest Triblend, Tan, Mauve Marble, and Storm to just name a few new colors.

Alternative Eco-Fleece™ Champ Crewneck Sweatshirt

Alternative Apparel is another well-known apparel brand in both retail and wholesale. The brand focuses on eco-friendly apparel with sustainable materials & processes, low-impact dyes & water conserving washes. Therefore, the colors they offer typically reflect its natural materials -- with colors such as Eco Rose Quartz, Eco True Currant, and Eco True Dusty Pine. The brand thrives on creating each fabric from the yarn up, innovating from fiber to finish.

Even if your company’s logo does not fit the muted color scheme, it is a great way to think outside the box and show customers that you are keeping with the times. For example, your company could do an internal eco-friendly campaign and provide shirts for the office to raise awareness as well as increase participation!

Trend #3: Unique Silhouettes / Styles

Apparel vendors are starting to realize that not everyone has the same same shape and size so they are revamping some of the “everyday” styles to incorporate new silhouettes. The apparel brand Anvil has been making wholesale clothing and apparel for over 130 years, and is branching out from the standard smaller fit women’s styles and offering looser fit t-shirts.

The Women’s Freedom Drop Shoulder Tee has a loose fit silhouette with side seam and tapered bottom. The loose fitting trend goes back to the athleisure comfort style which is taking the apparel industry full force. The larger silhouettes allow for more movement and air circulation, which means that, in many situations, they’re a lot more comfortable than their closely fitted styles. Aesthetically, they’re wonderfully unfussy and transmit an air of confidence. Since more fabric is used in a garment, it feels more substantial which makes it more appealing.

Anvil Women's Freedom Drop Shoulder Tee

American Apparel Flex Fleece Turtleneck

Fashion trends repeat over time as new “styles” are typically inspired from past eras. The promotional industry experienced the retro-revival trend this year with a number of products based on recycled, classic looks from the 70’s and 80’s that were reinvented with function for the modern world. The brand American Apparel offers basic, classic fits while also creating vintage-inspired styles. Some vintage, unique styles that this brand offers are the Flex Fleece Cropped Sweatshirt and Flex Fleece Turtleneck.

These styles pay homage to the 80’s but have been reinvented with the colors schemes and fit. The unique silhouettes that are premiering in the promotional world will provide customers a wider range of options for employees to wear to the office. According to Wellness Corporate Solutions, “casual clothing doesn’t necessary decrease productivity and t-shirts and hoodies have now become commonplace in many offices.” So remember, when you are placing an apparel order for the office or your team, think outside of the box and offer something new and innovative!

In conclusion...

These three apparel trends — luxe, rich and soft fabrics, muted, earth-tone color schemes, and unique silhouettes — will not only be highlighted in the retail world but also in the promotional world as lag  times between retail and promotional apparel have nearly evaporated. Promotional apparel suppliers and distributors have their fingers on the pulse of the most relevant fabrics, cuts and colors. By following these trends, your company will have a competitive edge by staying one step ahead.

Posted by Benjy Rose, 1 comment
Creating the ultimate client care package

Creating the ultimate client care package

You like landing new clients... who doesn't? The more new clients you acquire, the more your business grows. That is why so many businesses spend a lot of time reaching and converting new customers to grow their consumer base. Marketing budgets explode trying to acquire new target audiences and potential clients each year.

Getting new clients is important, sure. But what about the ones you already have? Where is the love for the loyal customer? If you don't have an answer to this question, it's time to start thinking about giving a little more attention to the clients who support your business.

Creating the Ultimate Client Care Package | Pinnacle Promotions

Having good client relationships is paramount to running a successful business, but it's easy to overlook if the focus is all on new clients.Converting a client is just the first step, however. If you want to keep them around, you need to show them that you care.

That is why we love client care packages. A little bit of time and effort, mixed with a few well-thought-out promotional products, can go a long way towards making your clients feel special. When done right, sending a package will give you the edge with your clients that other businesses fail to nurture: a strong relationship.

What's so special about a care package?

We know, the first things that come to mind when hearing about a care package may be hospitals, illnesses and "get well soon" cards. Even though we love to help people get healthy and happy again, your clients don't need to be sick to enjoy a care package. This idea takes the "care" part to the next level.

Good for any occasion or time of the year, client care packages are part promotion, part gift and part reward for customers. Best of all, you don't need an excuse to send a care package. New clients and loyal customers alike can enjoy a small package from your business.

Compared to other client retention techniques, care packages have some additional benefits you can enjoy. First and foremost, they are physical gifts. Even though some businesses reward customers with deals and coupons, some people just like getting tangible things they can touch and feel. It's also easy to bundle together several products together to create a unique care package.

Make it special | Creating the Ultimate Client Care Package | Pinnacle Promotions

Another advantage with care packages is the sheer number of possibilities you will have when putting one together. Promotions and deals are more limited in this respect. Yes, you can choose which products to include in the promotion, but it’s harder to personalize which deals each particular client receives. If you want to connect with your existing clients, you need to make the products in the package special. In doing so, they will be more likely to enjoy the gesture and continue to come to your business in the future.

Custom product care packages make personalization easy and affordable. As long as you know some things about your clients–their tastes, needs, wants–making the package unique is straightforward.

Beyond personalization, care packages can be drastically different from each other. You can be thematic, bring in different holidays or special occasions, include other friends and family members, etc. With so many possibilities, it's hard to go wrong.

Gift basket | Creating the Ultimate Client Care Package | Pinnacle Promotions

That isn't to say that a great care package is easy to make. If you want to do it right, we believe in planning ahead. A client care package requires some thought and attention to the details to maximize the success.

Spend some time planning the package

Client care packages are, simply, a bundle of gifts for the client. The process to put one together is the same as buying a gift: it’s important to take some time to think about what is unique to them to get the best results.

This is easier to do with individual clients–actual people you know. In this case, a simple conversation or brief email exchange can provide details about their interests, likes, dislikes, etc. You may discover ideas for products to include as you discuss things.

Make it useful | Creating the Ultimate Client Care Package | Pinnacle Promotions

B2B client relations can be trickier. When your client is a whole business, you need to think in broader terms. Look at products that may be more useful or relatable to the company as a whole. Consider their industry, products and services and brand to get a good idea of their overall "personality."

Balance the branding

Client care packages can get a little tricky when it comes to the branding. Since most standard gifts don't come with your business's logo plastered all over them, it can be difficult to know how much or too little branding to include. It's important to realize that using custom promotional products in a care package is more than acceptable. In many cases, using them is a great way to increase and strengthen bonds with particular clients.

The trick is straddling the fine line between a branded experience and being too pushy. Don't hesitate to have your logo or company name displayed on each item, but often, more subtle is better. This is a great way to tie everything together with the same image and color palette. You can even include a few extra branded items or promotional materials like brochures, business cards, etc.

Make the care package

If you know that a client care package is something you want to try out, the next step is to put one together. Check out different custom promotional items to see what might work for you. Sometimes, certain products just jump right off the page as if they were meant for your particular package. If the care package doesn't practically make itself, however, don't worry. Here are several package ideas you can try out yourself to find the best bundle for the job.

Choose products that stand out

Clients can easily ignore the significance of a good care package if it is too generic. A care package that seems like all the rest won’t create the relationship-strengthening effects you want in the first place. To avoid this issue, take the time to add things that are unique to the client.

For example, products that represent the experiences you have with a client are perfect. If possible, include something meaningful. A simple message included in the package offers a personal touch. You might find with older clients, for example, that you can remind them of the good times with a few carefully chosen words or images. Stick with the most meaningful or useful things for the package.

basket of gift bags | Creating the Ultimate Client Care Package | Pinnacle Promotions

For any client, novelty products add some spice to the care package. Non-business items, gag gifts and food all have a way of sticking out compared to the average coffee mug. Keep in mind that less is more with this kind of product. Adding too many items that aren’t related to the client or your business will make the care package seem random and decrease the impact you may want from your package. Instead, select one or two novelty products to feature.

Don’t want to get too crazy with the products? Even common products can stand out with some personalization. Check out everyday items like coffee mugs, notebooks, binders or branded custom pens that are easy to bundle together without spending a lot of money. Many times, seemingly boring office items just need a little bit of personalization or branding to make it into a care package

Go with a theme

For new clients who lack a long history with your business, it may be difficult to personalize the care package. If this is the case, stick with general items that most people may enjoy or find useful.

Themed care packages are a great way to do just this. You can choose more common, universal custom products and still tie everything together. The important part is having a good theme in the first place. Thankfully, a theme can be almost anything.

Want to celebrate a specific holiday? Make it the theme. Does your client have a unique business? Make it the theme.

wrapped packages | Creating the Ultimate Client Care Package | Pinnacle Promotions

Decide on the theme before looking for what to include in the package. When you have a good central idea that can tie everything together, it will be much easier to find the products that fit the bill for the package.

Common products to check out include custom branded shirts and hats that can fit with nearly any theme. Not only are these easy to brand, they can be tied together with other products to create a cohesive package. Quite often, basic items are the glue that holds everything together. Once you have found a few special products to include, these extra items fill up the rest of the package to make it complete.

Embrace the season

If you struggle with finding a good theme or can’t find a good way to tie the whole package together, one safe bet is to go seasonal. You can coordinate a care package based on the time of the year.

Think about the season itself. Unique summer items like outdoor toys and margarita glasses will naturally differ from winter mugs and sweaters. If the season is appropriate for your client or business, it can rule out promotional products you can ignore if they don’t fit.

Special occasions and events throughout the year are also helpful package coordinators. While holidays are the most obvious for tying the package together, you can use any special event you want. Is your business celebrating an anniversary or big event? Pick items that convey the celebration.

Finally, a color palette is another great way to keep everything in the care package coordination. Consider the most common colors of a particular season or holiday. You can mix the colors up as long as they don’t clash. For example, stick with warmer colors like orange and red if you are creating a care package for the fall. White, red and green fit well with winter holiday packages. When in doubt, use the colors of your business (often found in the logo) to coordinate everything with minimal effort.

Welcome first-time clients

Crafting effective care packages for first-time clients can be hard since you may lack an extensive relationship, personal information or other details. One safe way to get around this challenge is with a welcome package.

You can use promotional products to communicate any details new clients need to know about your business. A good package can also specify the value and benefits the client has to look forward to in the future.

Once again, more common products are easier to include in a welcome kit. Look at apparel and office products that show off the brand and may come in handy in the client's life.

Sending this type of package will let your client know your business cares right from the very start. It's also a great way to give them important information on your business's brand, history, service, and other specific details. A good welcome kit is useful, educational and possibly entertaining all at the same time.

Get the details right

It's important to remember that creating a care package is a skill you can develop. Expect a little bit of trial and error to get it right. Some motivation and persistence will go a long way to making a care package that positively affects your clients.

If you take the time to consider product options and plan out the theme, you’ll be on your way to a successful client care package. Or just get some help from the pros. All it takes is some planning and expertise to find the right items to create the perfect kit.

Posted by Benjy Rose in Marketing Ideas, 0 comments
The benefits of BPA-free water bottles

The benefits of BPA-free water bottles

When exploring our selection of custom water bottles, you may have noticed that we have several styles labeled as BPA-free. You’ve probably heard this phrase before—BPA-free—but have you ever stopped to give it much thought? Choosing products that don’t contain this potentially harmful chemical is good for the health and well-being of the people and the planet. Let’s take a deep dive into why you should make all of your corporate giveaways BPA-free.

What is BPA?

BPA (bisphenol A) is an industrial chemical that is employed in the manufacture of some plastics and epoxy resins. It is generally used to coat the inside of plastics, including in your food storage containers, measuring cups, drinkware, and water bottles, in order to help the plastic last longer and not wear away over time. Unfortunately, the downfall of this coating is that the BPA can seep into whatever the container is holding, including food and water. Though the FDA and the U.S. Department of Health say they don’t yet know how risky BPA is when consumed regularly, some studies do indicate that it could be harmful to our bodies.

Why choose BPA-free?

Whether you’re looking for great ways to boost your employee wellness program or are setting up at a trade show and want to hand out health-focused giveaways, there are a few reasons why custom BPA-free water bottles should earn your attention over lesser quality ones.

  • They’re better for your body—The primary reason to keep your giveaways BPA-free is because the stuff is not good for us, plain and simple. Though the full spectrum of health risks aren’t yet entirely known, BPA has been shown to play a role in hormone-dependent tumors, including breast and prostate cancer, as well as infertility. Studies have also linked the chemical to heart disease, diabetes, asthma, fetal brain development, and body weight. BPA is considered an “endocrine disrupter” and may disrupt hormone levels.
  • They’re better for your brain—Interestingly, consuming large amounts of BPA may be especially bad for your most vital organ. Researchers found that BPA may suppress certain genes and predispose people to certain neurodevelopmental disorders. Some studies also link BPA to memory loss and a lowered capacity to learn, while others suggest that it may have an effect on the brain and behavior of young children.
  • They’re not afraid of heat—One of the primary issues with BPA-laden containers is that the chemical can seep into their contents, especially when they are microwaved. According to the Harvard Medical School, migration of BPA and phthalates may be greater when microwaving fatty foods, including meats and cheeses. While it probably isn’t a good idea to microwave BPA-free plastic—the effects of microwaving plastic in general is not yet widely known—it is an absolute no-no to microwave BPA products.
  • They’re better for the environment—BPA affects the environment in the same way that it affects the human body: by disrupting hormones. Studies show that BPA can mimic animal hormones and cause defects and reproduction issues in some aquatic animals. Of course, when BPA is disposed and enters the landfill, the chemicals then seep into the local environment and pollute the soil and waterways.
  • They’re higher quality—Usually, when you’re buying products labeled as BPA-free, you’re probably dealing with manufacturers and designers who care about quality and aren’t simply trying to produce the largest amount of goods for the lowest possible price. When you opt for BPA-free water bottles, for example, you’ll find that they tend to last longer and do a better job of regulating temperature.
RTIC 25 oz. Bottle
Thermos® 18 oz. Double Wall Hydration Bottle - 18 oz.

Spotting BPA-free products

Anytime you need freebies and giveaways for trade shows, employee onboarding kits, and corporate giveaways, make sure that you only hand out items that don’t contain this pesky chemical. So how can you tell if a product is BPA-free? Your best bet is to shop with a company like us that offers top-quality, branded BPA-free drinkware. To be sure you’re not accidentally consuming BPA, make sure that all your plastic items are labeled with a 1, 2, or 5 surrounding the recycling symbol on the bottom.

Posted by Benjy Rose in Marketing Ideas, 0 comments
Holiday Party Goodies: four promotional gifts employees will love

Holiday Party Goodies: four promotional gifts employees will love

The Holidays are the perfect time to let those close to you know that you care – including your employees. A simple holiday goody is a great way to let them know you appreciate their work. Better still, giving well-made promotional gifts is an excellent way to accent holiday parties and give party-goers something unique and useful for the holiday season.

We like to make sure the holiday season is done right. If you want to treat your hardworking employees to something special for this time of year, we have a few great custom promotional products in mind.

The quick and simple care package

Kong Golf KitThe good news is you don’t need to spend a lot of money to pamper your employees for the holidays. If you are in a pinch or need to keep costs down, think about promotional gifts you’d normally reserve for expos or client care packages. Simple, inexpensive gifts are easy to bundle to give employees a small care package of their own.

The trick is to mix things up with the package. Water bottles, T-shirts, hats, notepads, pens and other small things grouped together can make the perfect care package with the right pairings. If you have many employees, make one or two bundles themed around the holidays or your business. For smaller businesses or holiday parties, personalize the gift package with items you know each employee will enjoy. A little bit of time and thought will produce a care package that lets your employees know you are thinking of them.

Gifts for warmth

Field & Co.® Sherpa BlanketGet into the spirit of the season more with promotional gifts that keep the cold at bay. The fall and winter months are the perfect time to give employees something they can use to warm up and get cozy at work or home.

Branded custom blankets and sweatshirts, for example, offer plenty of warmth and make great individualized gifts. In addition to the company logo, you can add some personalized details without spending too much extra.

Spice it up with little things that deliver a lot of warmth. Leather-wrapped candles are great for adding some mood lighting and accent design into a space. The leather sleeve also is a great place for custom branding or additional content to make the employee's gift unique and personal to them. Drinkware is an especially popular choice during the colder months when people reach for their favorite blends of tea, coffee, cider or hot chocolate to warm up.

Gifts you can eat

Promotional Party StarterDo you want to appeal to your employees’ taste buds? Food is always a great way to celebrate the holidays and to offer something people can enjoy right in the moment. For holiday parties, edible gifts also add to the festivities when people are in a sharing mood.

Like care packages, approach food as a bundled or assorted gift. A little bit of variety goes a long way, especially if you don't know the personal tastes of your employees. Assortment boxes full of snacks or desserts, for example, give employees a little taste of many things that may tickle their taste buds. Keep allergies and dietary choices in mind if you decide to go the edible route.

Go high tech

Boom Bluetooth EarbudsTo really jazz up your employees’ holiday experience, add a little electricity into the mix. Employees often find high tech promotional gifts to be more useful and appreciated more than a traditional gift. It's not as expensive as you think - you don't have to get everyone a new smartphone or tablet to give some great tech gifts.

Tech accessories are perfect as gifts for the holidays. Since all fancy devices need power, consider something like a custom wireless charger or power bank binder that's small enough to be used on the go. Bluetooth headphones and USB devices are also perfect to show off your logo and expand the functionality of a laptop or computer.

Want to keep costs low on tech gifts? Computer cases and travel bags are less expensive than smart devices but offer a lot of value to your employees. A good laptop case, for example, adds some personalized style and protection to the device during travel or everyday use.

Making gifts count

It doesn't take a lot to spread the caring mood of the holiday season to your employees. Whether you keep it simple or go all out, custom promotional gifts are great for office parties and events during this season. Put a little thought and effort into finding the perfect gifts so everyone will enjoy the experience.

Posted by Benjy Rose in Marketing Ideas, 0 comments
Employee Wellness: tips to keep the flu at bay

Employee Wellness: tips to keep the flu at bay

Stock the medicine cabinet, be prepared to use a few sick days, and get your flu shot because flu season is officially upon us.

If you’re a business owner, manager, or human resources professional, you know this isn’t all you need to do to prepare for sick season. You need to think not only about yourself, but also about your employees, because if the virus becomes an epidemic in your office, you could be stuck in productivity purgatory until St. Patrick’s Day. But how? Implementing a smart employee wellness strategy is the very first step to a healthy, safe workforce.

How does the flu affect businesses?

So we all know the flu is unpleasant, especially when it affects us directly. But have you ever stopped to think about how a particularly bad flu season can alter the economic success of your business? 2017 was one of the worst flu seasons in years, and, unsurprisingly, it took a serious toll on the economy and the population at large. In fact, the Centers for Disease Control and Prevention (CDC) reports that the annual impact of seasonal influenza is broad, costly, and damaging—it equals 1 million hospitalized days, 31.4 million outpatient visits, and about $6.2 billion per year in lost wages.

With sick, unproductive, and unhappy employees comes fewer business gains, of course. When teams across the U.S. are knocked out with the flu—taking an average of four to six days off per employee during flu season—businesses suffer. Studies show that employers could lose out on more than $9.4 billion in productivity when flu season gets bad. But here’s the thing: your workers are humans, and there’s nothing anyone can do to 100 percent safeguard against the virus, especially when the flu shot varies in effectiveness from year to year. But the flu shot does work and it should be a fundamental part of your flu season protocol.

With these things in mind, you have to do everything you can to ensure that if an employee does get the flu, it doesn’t spread around to the rest of the office. A nasty flu strain has a detrimental domino effect—if one worker goes down, it’s likely to knock down many more in its wake. The key is to implement an effective employee wellness program and to come up with new ways to prevent the flu from infecting your workspace in the first place.

Implementing an employee wellness program

If you don’t already have an employee wellness strategy in place, now’s the time to do it. These programs may offer health screenings, education, and goal-setting options to employees, usually with some sort of incentive system in place. Whether you hand out promotional water bottles for signing up for a gym membership or encouraging weight loss competitions incentivized by free days off, any way you can get your employees excited about their health is a major bonus.

powerpost 201811 waterbottle | Pinnacle Promotions

Not only do healthy employees equal fewer sick days (and more economic gains for your business), but they also save you money because they help to curb insurance costs. Employees who are healthy and prioritize their well-being cost you less in insurance claims and premiums. And, according to the Gallup State of the American Workplace Study, employees with a high well-being have lower healthcare costs.

But keeping your employees healthy doesn’t only come down to physical health. The Gallup study showed that engaged, incentivized workers lead healthier lives. Engaged workers—defined as those who are enthusiastic, committed, and involved in their workplace—tend to have fewer chronic health problems, including high cholesterol, high blood pressure, diabetes, depression, obesity, and heart attacks. Thus, putting a well-thought-out employee wellness program into place requires components that focus on employee happiness and physical well-being.

Employee wellness and the flu

So now that we know how these kinds of programs can be beneficial to our workers and our company’s bottom line, let’s see how they can be put into practice. With the flu, it’s all about restricting exposure and making sure that your employees have a good reason to prevent contracting and spreading the virus. Here are some ideas:

Incentivize Getting the Flu Shot

powerpost 201811 shot | pinnacle PromotionsOne thing you can do to safeguard your most valued employees from getting sick during flu season is to provide incentives to employees who get a flu shot. You can either have your employees get flu shots on their own and provide you with the receipt or implement a mobile flu shot clinic onsite where employees can go and get vaccinated during the workday. These onsite programs are offered specifically for businesses by many of the major healthcare systems and pharmacies.

Most insurance policies cover the flu shot so there is no extra cost to the employee, but if you have part-time or contract employees not insured through your business, make it your job to ensure that they have access to free flu shots. Be sure that you pay for all employees to be vaccinated at your onsite flu shot clinic or provide every single worker with a free flu shot voucher, whether they work two hours per week or 50. Pay for the time employees take to get vaccinated.

Here are a few more ways you can get your team to take the flu shot seriously.

powerpost 201811 incentive ideas | Pinnacle Promotions

Fun flu shot incentive ideas:

Load up on wellness giveaways—Free gifts, especially corporate giveaways, are always smart incentivizers, whether you’re encouraging your workers to hit sales milestones or improve their health and well-being. Handing out wellness-centric freebies is a budget-friendly way to get your team to participate in the flu shot party—who doesn’t love free headphones, water bottles, and pedometers?

Give the people what they want—What two things do employees love more than anything? Free food and time off. Hosting a free team lunch or offering a shortened Friday workday for participants are popular ways to get your workers vaccinated for the greater good of the office. Set goals so that employees have incentive to encourage each other, like a whole day off if every single employee gets the shot.

Make it into a competition—A little bit of healthy competition is a great way to improve employee morale. At the beginning of flu season, create teams (or segment your workers by department) and encourage each group to get vaccinated. The team that gets the most vaccinations wins a special company gift or award!

Make the flu shot a requirement

If you work in a healthcare environment, there’s a good chance that your employees are already required to get a flu shot based on company policy. Many of the country’s leading healthcare authorities now mandate flu shots to their own employees, including Johns Hopkins and The Cleveland Clinic. Usually, this is because healthcare workers interact with particularly vulnerable populations, including the elderly, babies, and sick people with compromised immune systems who cannot risk contracting the virus.

Though required flu shots are somewhat controversial, you may be able to require them in your workplace. Workplace laws and standards vary by state, but the Occupational Safety and Health Administration (OSHA) does condone mandatory flu shots and encourages flu-related education at work. However, there is still some murkiness about the issue, so unless your workers regularly come into contact with vulnerable populations, it’s probably best to choose incentive programs over mandatory ones and focus on educating anti-vaccine employees.

Loosen your remote work policy

powerpost 201811 laptop | pinnacle promotionsOne of the greatest benefits of technology is that it allows many of us to work from wherever we are, whether that be our cubicle, our home office, or our bed. Allowing your employees to work from home when they’re sick is an effective way to lessen the germ pool in your office. Though the flu can be miserable and debilitating, there are days when team members might feel perfectly fine but are still contagious, so working at home makes more sense.

Simply avoiding shaking hands with or hugging your co-workers isn’t enough to avoid picking up the flu. In fact, the CDC says that people with the flu can spread it to others about 6 feet away, so your employees can still spread it to other workers even if they’re quarantined to their desk. The CDC reports that most healthy adults are able to infect others with the flu about one day before symptoms develop and as many as seven days after becoming sick. Your best bet? If your employee feels a sickness coming on, let them log in from home.

Modify employee sick time

powerpost 201811 calendar | pinnacle promotionsThere are many jobs where remote work is simply not an option, including manual labor positions, factory jobs, sales jobs, and any profession that requires lots of face time. If you can’t curb lower productivity levels through loosened remote work policies, then consider being a bit less strict with sick days during flu season. Your policy should be clear—if you are contagious, don’t come in to work even if you feel totally fine.

Being stingy with employee sick leave can wind up damaging you much more than it can benefit you. The Society for Human Resource Management (SHRM) warns that companies who hire those with no paid sick leave—including part-time and nonexempt workers—can experience a significant increase in employees reporting to work sick and spreading viruses. The solution? The SHRM encourages companies to modify their paid sick leave and offer it to all workers if an influenza breakout occurs in your business or region.

Don’t forget clients and customers

If your business is inherently customer-facing or if you have an open-door policy and regularly invite in clients, prospects, friends, and employees’ kids, you’ll have more to think about than just employees when it comes to warding off seasonal sickness. Sadly, you can’t screen all customers and clients before they come through the door to make sure they’ve been vaccinated and are not a threat to your workforce. But you can provide incentives.

Hand out free vouchers, coupons, and discounts on your products to get clients and customers to join the flu shot bandwagon. On the same note, you can’t simply close the doors to the outside world until spring rolls around so that no employee is compromised. But you can be a little bit more strict about who you invite into the office. If your company tends to be lax about visitors, ask that the rules be tightened only during flu season to lower the risk of employee exposure.

Prevent germs at every turn

powerpost 201811 handwash | Pinnacle PromotionsEven if you have the healthiest team in the entire world, you won’t maintain those high well-being levels if your work environment is germ-laden. As obvious as it is, make sure that your employees are educated about safe handwashing and germ protection strategies. The CDC calls handwashing the DIY vaccine, and for good reason—you can kill 99.99 percent of the bacteria on your hands with proper handwashing.

The CDC recommends that homes and businesses offer easily accessible soap and water as well as hand sanitizer containing at least 60 percent alcohol at all times. Note that hand sanitizers are not as effective on greasy or dirty hands, so you should always wash your hands as well. Other things you can do to prevent the spread of viruses in your workplace include avoiding close contact with other employees, routinely cleaning surfaces and supplies with disinfectants, and allowing employees to go home as soon as they begin feeling ill.

Create a comprehensive flu plan

As you’re implementing great ways to keep your workplace flu-free, remember that education is a major component of a good employee wellness strategy. Make sure that all of your employees know that there are many misconceptions surrounding this resilient virus, and that getting the flu vaccine will not give you the flu or make you feel sick. When you arm your employees with everything they need to beat the flu and provide a few standout bonuses, you’ll be well on your way to a healthy and safe workplace this flu season.

Posted by Benjy Rose in Marketing Ideas, 0 comments
You can’t go wrong with custom koozies (6 reasons why)

You can’t go wrong with custom koozies (6 reasons why)

As a marketing professional, it’s imperative that you find effective promotional items that capture your brand’s spirit and do their job. The American Marketing Association (AMA) reports that promotional products can increase brand effectiveness by as much as 44 percent, but some products are more useful than others.

In the hierarchy of promotional giveaways, custom koozies rank high because they tick all the effectiveness boxes—they’re desirable, useful, and easy to hand out to big crowds. Not only are custom can koozies popular for giving out at trade shows, job fairs and special events, they’re also great for rewarding high-performance employees and thanking your customers. Here’s why.

  1. They’re major crowd-pleasers—If your business has a fresh, youthful feel—or if it just so happens to make beverages in cans or bottles—then you can bet your target audience will love custom koozies. One of the great things about branded drinkware is that it can be used by anyone. It’s not limited to a certain age group, region, or need. Anyone who spends time in the outdoors during the warmer months knows how valuable a trusty can koozie can be!
  2. They get used again and again—Another important metric for measuring a promotional item’s value is how often it will get used. Notably, we rarely choose disposable branded swag because it simply wouldn’t leave enough impressions. The promotional items that get the most use—things like can koozies, phone chargers and pens—are the ones that will make the most and longest-lasting impressions. Koozies get used again and again for years, solidifying your company’s name and purpose into the minds of users.
  3. They’re affordable enough for big gives—Marketing pros often seek out promotional goods that are simultaneously small, affordable and big-impact, and custom koozies are all of those things. While they consistently reach the top of the best-sellers list, koozies don’t require you to shell out a huge portion of your branding budget. We offer promotional koozies that start at just $0.41 for large quantity orders, so you can stock up by the case and always have an affordable company giveaway on hand.
  4. They can still be premium—Despite the fact that koozies are generally an affordable giveaway choice, they can still be used as premium gifts for important clients, new hires and partners. For a higher-end option, choose Koozie® brand koozies or Kolder Kaddy koozies. If you really want to make your koozies stand out in a crowd, be sure to choose promotional can coolers by YETI® or Thermos®.
  5. They suit many company narratives—Another reason why we love branded koozies is because they help you tell your company’s special story. If you sell a product or service that has to do with tailgating, the beach, college life, food and drinks or vacationing, then you know can koozies will quickly get snatched up when you’re out in the field promoting. And because koozies can be customized in many unique colors and themes, you can be sure they will fit your branding goals no matter what they are.
  6. They can ship fast for any event—At Pinnacle Promotions, we’re dedicated to helping companies get high-quality promotional items fast. We are happy to offer 24-hour rush service on some promotional koozies so that you can get the perfect promo giveaways for any event, even last-minute ones. Be sure to look for products listed as RocketShip™ if you need rush promotional items for an upcoming event.

Knock it out of the park with custom koozies

Ready to order your promotional beer koozies? All we need is your vector artwork and we will get to work designing your promotional goods right away. While we primarily make koozies for trade shows and business purposes, we are happy to work with you to develop koozies for special events as well. For all of your inquiries, reach out to us and we’ll guide you through the entire process.

Posted by Benjy Rose in Marketing Ideas, 0 comments
Year-round employee swag favorites: Custom Blankets

Year-round employee swag favorites: Custom Blankets


Outfitting your employees with top-notch company swag is a great way to boost loyalty and build pride in your brand, but not all swag is created equal. One of our favorite unexpected company giveaways is the custom blanket. The perfect pick for picnics, sports games, concerts and snuggling up with a good book at home, custom blankets let your employees show off your brand wherever they go.

As the cold weather rolls around, you’re going to want to start thinking about some warm, winter swag—hello, custom sweatshirts and touch screen gloves—for employee appreciation gifts or corporate holiday presents, and custom throw blankets are a good choice for year-round use.

We recommend these fan favorites for all sorts of company milestones, including:

  • New hire welcome gifts
  • Employee anniversaries
  • Retirement gifts
  • Employee incentives
  • Company holiday gifts
  • Weekly wins

Why custom blankets are a good choice

The experts consistently recommend choosing corporate swag that’s useful and high-quality to garner the most impressions, and promotional blankets certainly meet those standards. There are many reasons to design your own blanket to add to your company’s swag bags, including:
    • They’re unconventional—When you think about typical corporate swag, you’re probably thinking about classic but arguably basic items like promotional T-shirts and pens. Everybody loves a giveaway, but you can bet you’ll get even more smiles when you hand out something a little less expected, like custom throw blankets. You might even find that employees want to share their swag with friends on social media.
  • They get lots of use—One of the facets of a well-chosen branded product is its usefulness. If you brand items that are just going to sit in a drawer for years to come, there’s a good chance your ROI will be lower and you’ll feel like you’ve wasted company dollars. Instead, pick something that’s more likely to get plenty of use. In the cold months, company blankets get used nonstop both at home and away, providing ample branding opportunity.
  • They suit your brand—If you’re looking for a promotional item that plays into whatever product or service you sell, custom blankets may be a good choice. We often see them employed by businesses that are focused on sports, camping, the outdoors, driving and relaxation. With so many styles to choose from, ranging from soft and cozy travel blankets to hooded blankets, you’re sure to find a blanket that’s appropriate for your business narrative here.
  • They’re versatile—Because you can customize many unique blanket styles with your preferred coloring and design, blankets make solid swag for a wide range of applications. Of course, they are a very popular pick for employee gifts, but they can also be used to woo potential clients, partners and investors. In other words, they’re ideal internal and external corporate giveaways.
  • park-picnic-blanket-pinnacle-promotions
  • They’re high-quality—Like most promotional gifts, branded blankets come in many different tiers, from economical to premium, to suit your budget and vision. You can make your corporate swag stand out when you invest in some premium custom throws made of heavenly soft material like Sherpa, micro mink and cozy cotton.
  • They can be high-tech—If blankets seem like a totally low-tech swag option, you haven’t seen the latest and greatest blankets on the market. You’ll find blankets with built-in speakers, blankets with included ground stakes (so they don’t blow away in the wind) and blankets with handles for convenient, portable use. For these reasons, swag blankets are even a popular choice for tech companies.

More unique company swag ideas

If you’re in the market for company swag that you know will be loved by all employees, make sure to head on over to our best-sellers section to get some great ideas. Pinnacle Promotions is always here to help you choose the right corporate promotional items for your specific needs, end use and budget. Don’t hesitate to contact our dedicated customer service team if you need any guidance or advice on your purchase.    
Posted by Benjy Rose, 0 comments
Tips on ordering coolers and insulated bags

Tips on ordering coolers and insulated bags

If there’s any promotional product that makes your brand the life of the party, it’s got to be coolers and insulated bags. These branded best-sellers pile on the function and longevity, so you know they’ll make plenty of big impressions. Whether you use them as new hire gifts, client incentives, company holiday gifts, or to surprise retirees, you can bet these custom coolers and cooler bags will be received with a smile. The Pinnacle Promotions team is always available to help you order your promotional products, but here are some useful tips to help you get started.

Think about quality (and budget)

Coolers are branded items that vary widely in terms of price. You’ll find everything from super affordable insulated lunch bags for less than $2 a piece to premium coolers made by top brands like YETI® and Engel. Before you shop for promotional coolers, be sure you have a set budget in mind to easily narrow your search. Brand, size, material and special features all play into the price of certain coolers and bags.

Consider special features

Ask yourself what kinds of features you want in an insulated cooler. We can put your logo or branding on insulated lunch bags, collapsible coolers, rolling coolers, coolers with straps, backpack coolers and even coolers that come with a portable grill or a Bluetooth speaker. We also have both soft- and hard-shell coolers to meet your unique demands. You’ll even find coolers with stands and cooler chairs that you can order with your logo, so there’s really no reason why you shouldn’t get the absolute perfect option for your company’s style and budget.

Choose a style to honor your brand

Any company that focuses on fun, recreation, or outdoor living will want to consider choosing coolers as an effective branded product. Bearing in mind color, design, and special features, try to pick an option that celebrates the spirit and vibe of your brand. If your company is all about sports, go with a style that works well for tailgating or outdoor pursuits. If you provide healthy snacks, maybe a promotional lunch bag is a better pick. Brainstorm with customers and employees to see how you can best appeal to your target audience.

Think about capacity

Besides the design and style of your cooler, you also need to consider size. We have coolers that range in capacity from six to 48 cans, so make sure you’re aware of the different size options. Naturally, you will want to choose smaller six- or eight-can coolers for personal use and large coolers for applications like parties and entertaining. If you intend to pair your products with beverages or food, make sure the sizing is right.

Order early

Custom products take a little bit longer for production, so be sure that you account for the extra time if you’re placing an order for a special event, like a festival or trade show. Remember to look at the standard production time at the bottom of every product for an estimate on how long it will take to make. Need custom coolers fast? We offer various quick-ship coolers and insulated bags that we can process in 24 hours.

Properly configure your artwork

As with any custom promotional item, you’ll want to carefully follow our artwork guidelines for the best possible result. We recommend high-quality vector files to ensure that you get the highest quality rendering. Also, be sure to submit a logo or design that works well with the color you’ve chosen for the background.

Pick the best imprint type

Because they can be made of so many unique materials, from hard plastic to collapsible canvas, custom coolers can be imprinted in a wide variety of fashions. The most common options are screen printing or four-color process, which leave behind a vibrant, quality logo. For additional texture and quality, you might choose an embroidered or engraved cooler.

The best way to order custom coolers

Our best piece of advice is to get in touch with the experts at Pinnacle Promotions to start your custom cooler order. Our team is always available to help you put together an incredible promotional package that suits all of your specific needs, so don’t hesitate to contact us by phone (877.300.2007) or through our contact form if you have questions.



Posted by Benjy Rose in Marketing Ideas, 0 comments
Why you need custom fidget spinners at your trade show this year

Why you need custom fidget spinners at your trade show this year

Add fidget spinners to the long list of toys that became crazes, right alongside yo-yos, Furbys and Silly Bandz! Even though these fun little spinners came onto the scene with a vengeance—seemingly taking over aisles at every toy store, supermarket and gas station—they’re still a beloved, welcome accessory that earns major smiles today. If you’re looking for a great way to get trade show attendees talking about your booth, then you can’t go wrong with promotional fidget spinners. These toys hit the mark for a wide variety of reasons, but the main one is this: they’re fun!

What’s the deal with fidget spinners?

New to the world of fidget spinners? Here's a quick rundown so that you know what you’re working with. Fidget spinners are small, handheld toys that feature two or three paddles attached to a central ball bearing, allowing it to spin effortlessly between your thumb and finger. It’s simple but satisfying, so much so that people use them to help calm anxious feelings and even help with symptoms of ADHD. The fidget spinner craze reached a pinnacle in 2017, when it caught on with kids and spurred trading and competitions. The beauty of the fidget spinner is that it’s fun, popular, and—because of its ability to help calm you down—useful.

Why we love them

We know that fidget spinners are popular, but what makes them good promotional giveaways? Your branded items should be things that people enjoy, but also things that actually get used to help improve brand recall and recognition. Here are a few more of the main reasons why people love to hand them out at trade shows, fairs and conventions:

  • They’re trendy—Did we mention the word craze? Indeed, these are some of the hottest toys on the market, so you’ll have no trouble getting rid of them. Exhibitors who give away trendy promotional products tend to have more success, leading to more booth visits and leads. After all, attendees tell their friends where to find the best swag!
  • They’re fun—Besides the fact that they’re in vogue, another main reason why marketing professionals opt for promotional fidget spinners is because they don’t take themselves too seriously. They give your brand a down-to-earth, laid-back vibe, compared with say, a promotional water bottle or umbrella. The fun feel is ideal for start-ups and disruptors with a sense of humor.
  • They get used—Something that’s cool and fun isn’t always enough to earn points in the promo product world. If it just sits there collecting dust, it’s not doing its job, which is to remind people of your product or service. On the other hand, a custom fidget spinner will constantly be in action, offering regular reminders of your business to prospective customers.
  • They set you apart—As you know, you’ll be surrounded by a sea of competitors and distractions at your next trade show, so it’s really important that you pick promotional giveaways that generate some buzz and get people talking about your booth. Fidget spinners have a special way of getting attendees excited, leading to more engagement.
  • They’re affordable—When you think of affordable promotional giveaways, your mind probably automatically goes to branded pens and stickers. However, promotional fidget spinners can also be an affordable option, especially when you buy in large quantities for big shows.

Customizing yours to suit your branding

Pinnacle Promotions is always on hand to help you create personalized promotional products that totally suit your brand, right down to the precise coloring of your logo and the color scheme of the product you order. Branded fidget spinners are typically customized on the circular center portion, which is a great place to put your logo. Be sure to explore all of our fun promotional products so you find something that suits your vision, budget and timeline!

Posted by Benjy Rose in Marketing Ideas, 0 comments