Looking for promotional gifts people will actually use? Custom soft coolers are the ultimate crowd-pleasers. They keep drinks cold, snacks fresh, and your brand visible at picnics, beach days, and tailgates.
With so many options out there, we’ve narrowed it down to the 10 best soft cooler brands that combine reliable performance with customization potential. With over 30 years of experience, Pinnacle Promotions knows how to keep your branding cool—literally and figuratively.
1. YETI®
YETI sets the gold standard for soft coolers with unmatched durability, impressive ice retention, and a rugged design that’s built for real-life adventure. Their Hopper and M-Series coolers are engineered with high-performance materials and practical features, making them built to last and genuinely appreciated.
Ideal for: Premium corporate gifts, executive retreats, outdoor industry events
Top Pick: YETI® Hopper M30 Soft Cooler
The Hopper M30 is one of YETI’s most popular soft coolers, with space for up to 42 cans or 32 lbs of ice. Its wide magnetic opening makes loading and unloading easy, while the durable exterior helps keep contents cold and secure. Add your company’s logo for a premium branded gift that stands out and lasts.

2. RTIC®
RTIC coolers are known for delivering high-end performance without the high-end price. With tough construction, solid insulation, and no-nonsense design, they’re a great choice for brands that want durability and function without overspending. RTIC’s blend of quality and value makes their soft coolers a smart option for branded gear.
Ideal for: Employee recognition programs, customer appreciation events, outdoor trade shows
Top Pick: RTIC 20 Can Soft Pack Cooler
This soft cooler holds up to 20 cans plus ice and keeps everything cold for up to 24 hours. It’s made with a leak-proof zipper, puncture-resistant liner, and lightweight body that even floats when loaded. Add your logo to turn this rugged cooler into a lasting impression.

3. OtterBox®
Best known for phone protection, OtterBox brings that same rugged durability to its line of soft coolers. These leakproof, well-insulated designs are built to last, with details that make them just as useful in the city as they are in the great outdoors. Their tough construction and strong brand reputation make OtterBox coolers a standout option for custom giveaways.
Ideal for: Tech companies, outdoor events, corporate team building
Top Pick: OtterBox® Iceberg Tote Cooler
This soft-sided tote is built with OtterBox’s signature durability and features a clean, functional design. It includes easy-access pockets, reinforced handles, and a wide opening for convenience. Add your logo to create a branded cooler that’s tough, practical, and memorable.

4. Bison Coolers®
Bison Coolers are all about American-made quality and rugged performance. Built for tough conditions, these soft coolers offer strong insulation, tear-resistant materials, and a durable design that stands up to everyday wear and tear. Their commitment to domestic manufacturing makes them a great fit for brands that value craftsmanship and want to support U.S.-based products.
Ideal for: Outdoor gear companies, hunting and fishing events, patriotic-themed promotions
Top Pick: Bison Coolers SoftPak 12-Can Cooler
This USA-made soft cooler holds up to 12 cans and is built from tear-resistant vinyl for long-lasting performance. With thick insulation and a sturdy design, it keeps contents cold even in extreme heat. Customize it with your logo to create a giveaway that reflects strength and reliability.

5. Igloo®
Igloo is one of the most trusted names in coolers, and for good reason. Their wide range of soft cooler styles makes it easy to find the right fit for your brand, whether you’re working with a tight budget or going for something a little more elevated. With decades of experience, Igloo coolers are dependable, recognizable, and easy to customize for any campaign.
Ideal for: Family-friendly events, casual corporate gatherings, budget-conscious promotions
Top Pick: Igloo® Moxie Cinch Backpack Cooler
This backpack-style cooler holds up to 18 cans and combines everyday style with practical features. It’s made with a soft neoprene exterior, leak-resistant liner, and includes backpack straps for hands-free carrying. Add your logo for a laid-back cooler that’s functional, stylish, and ready to go.

6. Arctic Zone
Arctic Zone is known for reliable cooling performance at a price that works for larger campaigns. Their coolers (especially the Deep Freeze® line) offer solid insulation and smart design without the high price tag. It’s a go-to brand when you need quality, functional coolers that still leave room in the budget for volume.
Ideal for: Large-scale giveaways, budget-conscious campaigns, everyday promotional use
Top Pick: Arctic Zone Titan Deep Freeze® 3 Day Ice Cooler

7. Koozie®
Koozie has been keeping things cool for decades, literally and figuratively. Known for their colorful designs and approachable price points, Koozie soft coolers offer a great mix of function and fun. They’re easy to carry, easy to customize, and instantly associated with laid-back good times, making them ideal for casual, feel-good promotions.
Ideal for: Fun company events, summer promotions, casual brand building
Top Pick: Koozie® Full Color Two-Tone Lunch-Time Cooler Tote
This compact lunch cooler includes a zippered main compartment and heat-sealed PEVA liner for reliable daily use. The two-tone design provides a modern look, while the full-color imprint area gives your logo plenty of room to shine.

8. Hydro Flask®
Hydro Flask is best known for its high-performance drinkware, and its soft coolers follow suit with strong insulation and durable construction. These coolers are designed for active use, combining clean design with reliable cooling power. It’s a great fit for brands that want to align with outdoor energy and premium functionality.
Ideal for: Outdoor recreation companies, fitness events, adventure-themed promotions
Top Pick: Hydro Flask® 20L Carry Out™ Soft Cooler
This insulated soft cooler holds up to 38 cans (without ice) and keeps items cold for up to 24 hours. The wide-opening top makes packing and cleaning easy, while the sleek design offers a great surface for custom branding.

9. Patriot®
Patriot coolers blend functional design with a strong sense of American pride. With durable materials and subtle patriotic details, these coolers are a natural fit for brands looking to align with causes, values, or events tied to U.S. identity. Their commitment to giving back also adds meaning to every branded gift.
Ideal for: Patriotic events, military appreciation, American-themed promotions
Top Pick: Patriot® 9 Can Venture Cooler
This compact cooler holds up to 9 cans and features durable polyester construction, side pockets, and an antimicrobial liner. It keeps the contents cold for up to 24 hours with ice packs. Add your logo to a cooler that gives back—20% of net proceeds support Homes For Our Troops.

10. KEEPCOOL®
KEEPCOOL blends modern design with everyday functionality, offering soft coolers that look as good as they perform. With sleek finishes and practical layouts, these coolers appeal to audiences who care about aesthetics as much as utility. They’re a great fit for brands that want to make a stylish, lasting impression.
Ideal for: Lifestyle brands, fashion-forward events, contemporary promotional campaigns
Top Pick: KEEPCOOL® Rio Quilted Expandable Cooler
This stylish cooler features a quilted design with a soft neutral color and water-repellent fabric. The expandable bottom adds extra space when needed, and reverse zippers keep the look clean. Add your logo for a cooler that brings both function and polish to your next promotion.

What to Look for in a Soft Cooler Brand
When evaluating the best soft cooler brands for your promotional needs, consider these essential features:
- Insulation Performance: Look for coolers with quality insulation materials and construction that actually keep contents cold for extended periods.
- Durability and Construction: Choose brands known for sturdy zippers, reinforced seams, and materials that withstand regular use and transport.
- Size and Capacity Options: Consider your audience’s needs and select brands offering appropriate sizes, from personal lunch coolers to large event coolers.
- Customization Options: Evaluate decoration methods available, including embroidery, screen printing, and full-color options that showcase your brand effectively.
- Brand Recognition: Consider whether recipients will recognize and value the cooler brand, as established names often carry more perceived value.
- Price Point Alignment: Match cooler brands to your promotional budget while ensuring quality meets your campaign goals and audience expectations.
When selecting from the top 10 soft cooler brands, think about how each one reflects your company’s image. For example, YETI® is ideal for executive-level gifting, while Arctic Zone is perfect for high-volume promotions with a tighter budget.
Get the Best Soft Cooler Brand for Your Promotional Needs
Choosing the best soft cooler brand means finding the right balance of quality, budget, and brand alignment. The top brands featured here offer trusted performance and custom decoration options that leave a lasting impression.
From YETI’s premium durability to Arctic Zone’s budget-friendly versatility, each brand brings something valuable to the table. Whether you need a quick turnaround for an upcoming event or want to explore top-selling promo gear, you’re in the right place.
Pinnacle Knows Promo, and we’re here to help you choose coolers that make your campaigns stand out.