How to Reach a Target Audience

How to Talk to Prospects, Capture and Qualify Leads at a Trade Show

How to Talk to Prospects, Capture and Qualify Leads at a Trade Show

Get ready, because it’s almost (marketing) game time! Now that you have a trade show strategy in place, it’s time to gather up the company reps, board the plane, and grow your business. 

A trade show is a prospect gold mine. Heading into the convention center with a plan of action can yield excellent results for your brand.

Once the booth is set up and the team has been given their pep talk, the exhibit hall doors open game on download. Trade show attendees pour into the center and make their way to your booth. It’s a great start and a positive result of your pre-show marketing initiatives and fun giveaway selection

The next step, however, can be a bit challenging: talking to prospects and identifying the leads. No worries, though. We’ve provided some tips on how to talk to your booth prospects, capture and qualify leads who can enhance your business network. 

How to Talk to Prospects

When it comes to engaging with your booth visitors, niceties such as “Hello, how are you?” and “Great city for a conference, right?” will only get you so far in meaningful conversation Download the translation app for free. The focus of your one-on-one with a prospect should be about asking the right types of questions. 

Your questions can make all the difference and help you identify a lead. Take a look at this sequence of questions that can steer the conversation to your desired result. 

Opening Questions

Your opening questions are just what you think they are: questions that help you determine the prospect’s needs and objectives, challenges, and gauge their level of brand recognition videos von internetseiten downloaden online. Some example questions include: 

  • What are you hoping to get out of the trade show?
  • Can you describe some of the challenges you’re experiencing with your current product/service herunterladen?
  • Have you heard of our brand or product/service before?

Investigative Questions

After you’ve heard your prospect’s answers, now is the time for more probing-type questions. What you learn here can help you identify the prospect as a potential lead. Example investigative questions include:

  • What product/service are you currently using herunterladen? What do you like and dislike about it?
  • How much are you looking to spend?
  • What are your top three must-haves for a product/service?

Demonstrative Questions

During your presentation, ask questions that will keep the prospect or lead involved kann man filme bei netflix downloaden. It can help you measure their interest in the product/service and allow you to hear their feedback. Some demonstrative-type questions to try:

  • What do you think of our product/service capabilities?
  • How does it compare to the one you use now?
  • Do you have any concerns or questions regarding our product or service herunterladen?

Closing Questions

Closure is beneficial in many situations but especially marketing and sales. Good closure questions should encourage a follow-up action for the prospect or lead. Here are some examples:

  • How do the decision-makers in your company decide which vendors to use similar series?
  • What else would be important information for you to know?

If they’re expressing extreme interest to learn more…

  • Can I set up an appointment with you to further discuss our product/service solutions that I think will enhance your company’s objective?

On-site conference rooms can help boost your lead-gen goal success. A private meeting area will allow your team to provide additional capabilities exposure and brainstorm a customized solution for the interested prospect videos von mtv downloaden. If you don’t have one available at the trade show, make sure you get their contact information (with their blessing, of course) to set up a future appointment date. 

How to Capture and Qualify Leads

Technology is a great way to create buzz around your booth. Not only is it more interactive for your visitors, but it’s also an excellent tool for capturing and qualifying leads. 

Lead capture technology can provide a great return for companies investing in a trade show sims 2 vollversion kostenlos downloaden. A simple way to capture leads is through QR codes. These 2-D matrix barcodes are often found on event name badges, making it easy for reps to scan and capture visitor information. 

Using this data, companies can later analyze their booth’s traffic performance, sort leads, and leverage this insight to enhance their strategy at the next trade show. 

Trade show merchandise with printed QR codes can get visitors more engaged so they may take the next steps, such as submitting information on a lead form, browsing products or services on a landing page, watching a video or presentation, and more.  

Post-Show Marketing Actions

Reaching out to your leads is a must. Give your contacts some time to get settled at the office before sending your follow-up, but don’t sit too long on it. Be sure to send a lead-nurturing campaign as soon as possible while the lead is still hot. 

Maximizing your post-show marketing can go a long way toward achieving a positive return on your trade show investment. Your follow-up can determine your conversion success, and a well-crafted email can help with that. Make sure it’s customized for each lead. 

When writing your email, remember to clearly state who you are, what company you work for, and the trade show where you two met. Need inspiration? Here’s an example below. 

Trade show lead follow-up email:

Hello [lead name],

It was a pleasure to meet you at [trade show event name]! I hope you enjoyed the keynote speaker and learned a lot at the breakout sessions. 

You mentioned that [lead’s company] is looking to [lead’s pain point], so I wanted to reach out to further discuss how [your company] can help you with your objective. 

I’d love to set up a call with you to answer your questions and chat about the next steps. Do you have time this week for a 15-minute call? I look forward to hearing from you. 

Thank you,

[your name & contact info]

Measuring the success of your trade show is determined by how you met your marketing objectives. Review the goals you’ve set for your team before the big day and keep them in mind when chatting up prospects. Converting prospects to leads and leads to customers shows great success and can help you determine which shows are worth returning to the following year!

Before you can talk to your prospects and capture potential leads, you need to drive trade show attendees to your booth! See our infographic below on how to do just that.

Share our Infographic

trade show traffic leads infographic

Posted by Lauren Ing in How to Reach a Target Audience, 0 comments
What to Remember When Selecting Trade Show Giveaways

What to Remember When Selecting Trade Show Giveaways

Have your sights set on a trade show? The prep work that goes into planning a trade show has many moving parts. From venue fees to nailing down a booth set up to finalizing sales resources that have been approved up the corporate ladder, brands such as yours can spend several months actively developing their trade show marketing strategy before executing it. 

While there may be more pressing matters in your sea of to-do’s, don’t forget that trade show giveaways are a significant facet that can influence the success of your strategy gang beasts kostenlos downloaden deutsch. Promotional products with thought and purpose can create buzz, drive foot traffic, and keep prospects engaged while visiting your booth. 

More goes into choosing a promotional product than just slapping a logo on something cheap switch gekaufte spiele erneuten. For promos to be their most effective, they need to be strategic and customized for the intended audience. There are several factors to consider. Cost is a major one for most buyers, but there are both tangible and intangible components that can greatly influence your decision. 

Influencers That Can Affect Your Trade Show Giveaway Decision

  1. Location of Venue

    Where your venue is located can affect your selection and trade show budget herunterladen. Shipping long distances will likely increase your shipping cost and inflate overall spend unless you partner with a supplier that provides no-added-cost rush production services

    The actual setting of the host city can influence your buying decision ms office 2007 kostenlos herunterladen. Say you and your team are attending a trade show in Miami, FL. Instead of giving out common giveaways like USB chargers and pens, opt for something more noteworthy like branded visors or a cool beach towel. 

    Items with ties to not only your brand but also the city lifestyle can do wonders for your marketing strategy relax music download for free. Plus, it’s something fun and unique that your prospects can use during their trip as well as back home! 

  2. Size & Weight of Merchandise

    Large and heavy items generally out-cost small, lightweight ones to download. The size and weight of merchandise can also play a role in your booth traffic and brand visibility. Bigger items may seem more extravagant but can be difficult for an attendee to carry around the event, so make sure you consider the size and weight of a product before purchasing. 

    Just think: If it can’t fit in a tote, it probably won’t make it back to the prospect’s hotel room. 

  3. Product Value

    It’s more about the audience’s perceived value of the giveaway rather than the dollar amount spent by the exhibitor download bubble bubbles. Does the audience find the promo useful or is it popular on the market vmware workstation herunterladen? Practical items are high-value in the eyes of the attendees, so utility is key when making a selection. 

    However, if you’re on the hunt for something with a wow-factor, an item with unique features may be more valuable to pursue iphone files app.

  4. Product Durability

    When it comes down to it, high-quality products will reflect better on your brand than ones of low-quality herunterladen. If the item lacks durability and falls apart quickly, your lead may have a negative impression of your brand based on the quality of the giveaway, or they may have trouble remembering your brand entirely due to having to discard the item prematurely. 

    While cheap products may benefit your bottom line, ideally they should last well after your prospects get home from the event. 

  5. Target Audience

    Does the trade show you’re attending cater to a specific audience? Or are you casting out your marketing net to get the attention of a certain demographic or group? 

    Promos that resonate with your target are a must! Items such as a branded magnetic phone sticky pad may help to draw in prospects and keep them engaged so you can gain those qualified leads. 

  6. Brand Alignment

    The messaging on giveaways will reflect on your trade show strategy results. 

    Make sure the message you’re sending is what you want to convey. As mentioned before, if the product can’t be linked back to your brand, it isn’t the right giveaway. 

    Consider the industry that you’re in, who you’re trying to convert, and what your product or service does to help customers. This can help you narrow down the choices and discover the best trade show giveaway for your brand, which can benefit your strategy and strengthen your brand’s marketplace prominence.

  7. Campaign or Event Theme

    Draw prospects to your booth display with branded merchandise giveaways that complement a campaign or trade show theme

    You can do a lot with giveaways that go with a theme, but again, you’ll find it more effective if the item is relevant to your brand. 

Winning the Trade Show Through Audience Engagement

As with any marketing strategy, your giveaways should always tie-in to your brand to achieve the desired results. 

Giveaways that enrich your brand can help attract more qualified leads that can lead to higher conversions. Active participation at the booth is a necessary component as well and can be accomplished through interactive content like quizzes, videos, and contests plus take-home marketing resources that prospects can review when they’re back in the office. 

You can achieve much success in your trade show strategy by remembering these details when making a promo purchase. At Pinnacle Promotions, we excel in trade show giveaways and have helped numerous customers find the right promotional products for their marketing strategy. 

Posted by Lauren Ing in How to Reach a Target Audience, 0 comments

5 Ways to Make People Forget You

Not putting your brand name on the door of your business is the same thing as not using a promotional product. The price of NOT using promotional products all but guarantees people will forget you herunterladen.

The Advertising Specialty Institute, a leading promotional products association, releases an annual impressions study bring download. ASI breaks down the effectiveness of promotional products against other types of advertising, by product, and by demographic. Every single study type drives home the high-value effectiveness of promotional products zune kostenlos.

Here are the top 5 ways to not use promotional products to guarantee people forget you:

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1 editor html. Don’t put your brand logo on a promotional pen that people find in their kitchen drawer, on their desk or in their purse guten morgen gifs kostenlos downloaden.

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2 citrix receiver downloaden mac. Don’t brand a personalized note pad…let’s just keep calling it scrap paper herunterladen.

3 movies from media libraries. Don’t put your logo on a shirt or customized uniform to ensure no one thinks about you when you see it in a crowd time beam.

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4. Don’t put your company name on a reusable tote bag that you give out at a tradeshow and no one will thank you for not helping them carry all of their show swag.

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5. Don’t put your restaurant logo on a custom mug, on the menu or on the café door. Why do you want people to remember where they at that delicious meal that time?

Click to see our best selling promotional items, and make sure your brand is never forgotten!

Pinnacle Promotions

Posted by Lee in How to Reach a Target Audience, 0 comments

Oops! The RIGHT Way to Make the WRONG Impression

On the episode of Friends titled “The One Where Joey Loses His Insurance,” Ross has begun to teach his first-ever college course ps4 spiele kostenlosen kinder. He is intent on making the right impression, and starts his very first class by introducing himself with an English accent. The hilarity ensues when Monica and Rachel stop by class one day for lunch and discover the bogus accent youtube video downloaden mit ss. He insists the entire fiasco began all because he wanted to make the right impression.

In the promotional products industry, without careful guidance it can be all too easy to make the wrong impression herunterladen. Our sales team shared examples of the right way to Make the right impression.™

handsanitizerRight: Hand sanitizer for the hospital or doctor’s office
Wrong: Food containing nuts for the hospital or doctor’s office

towels2Right: Branded towels for the local gym
Wrong: Orca whale stress balls for the local gym

Right: A gift pack including sunglasses, hats and sunscreen for the luxury resort in South Florida thunderbird mail de herunterladen.
Wrong: Heavy, customized fleece jackets for the luxury resort in South Florida.

ribbonRight: Ribbon reflector light for a cancer fundraiser
Wrong: Zippo lighter for a cancer fundraiser herunterladen.

Right: Filtered water bottle for an alcohol treatment facility hörbücher zum downloaden kostenlos.
Wrong: Shot glass for an alcohol treatment facility.

SM-7677_500Right: Customized cowbells for the local chicken fast-food restaurant herunterladen.
Wrong: Customized chicken feet for the local chicken fast-food restaurant.

At Pinnacle Promotions, we know the right way to Make the right impression.™

Pinnacle Promotions

New blog post by @PinnaclePromos – Oops herunterladen! The RIGHT Way to Make the WRONG Impression

Click To Tweet

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Pens for Lefties

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If you’re left-handed, like I am, this is probably all too familiar:

Lefty Perk

[image source]

I have pretty terrible handwriting to begin with, add the lefty smudging, and it doesn’t make for a pretty thank you note herunterladen. (Sorry to those of you who have actually received a thank you note from me!) So, with around 50 promotional pens on my desk, I set out on a mission songs kaufen unden. Find the pen the has the least amount of smudging when used by a left-handed person.

Custom Pens

So, I didn’t test all 50 of them, but I grabbed a sample and honestly had no clue which would come out on top herunterladen.  The winner:

Eco-Green Paper Barrel Pen

The Eco-Green Paper Barrel Pen had the least amount of smudging out of all the pens that I tested out sky player downloaden!  And just in time for Earth Day too, right?  It’s a sign!

Are you a lefty? Do you have a favorite pen that doesn’t smudge?

Marketing Coordinator

Posted by Lee in How to Reach a Target Audience, 0 comments

Newsjacking the Oscars

Have you ever heard of the term “newsjacking?” spring pictures to download. Before I started here at Pinnacle I was aware of the concept of newsjacking, even if I didn’t have the term for it. If you’ve never heard of this pop-culture second style of marketing, let’s pause while I send you over the ever -helpful folks over at Hubspot who have written a definitive essay-length post about it here herunterladen. For those who subscribe to the tl;dr style of reading  (meaning: too long; didn’t read) newsjacking is exactly what it sounds: hijacking the news video downloaden von twitter.

Now before you start comparing newsjacking to the bus scenes from Speed, it isn’t as life-or-death as it sounds mp4 von website downloaden. In fact, if you happen to follow any brands on Twitter or Facebook you will have seen it at work with last night’s Oscars. It’s the practice of capitalizing (aka, jumping on the bandwagon) on a popular, cultural moment onedrive alle daten herunterladen. It can be anything from a newstory or Jennifer Lawrence’s rather charming face plant from last night. Brand ambassadors will take to the internet linking their product, service, etc powerpoint vollversion kostenlos herunterladen. in relation to this story. For example, a shoe company could have taken to twitter to tweet a Jennifer offering her their shoe insoles offering stability and comfort after her fall last night, and by not only tweeting it to her account but adding an Oscar related hashtag it’s easily viewed by millions herunterladen. Just take a look at the general Oscar’s hashtag on Twitter: you’ll notice companies have used it even more so than regular users apps am pc herunterladen! My person favorite newsjackers have to be the people behind Oreo’s social media presence apple tv app herunterladen. For my SuperBowl post, I made a brief mention about how quickly the got their “you can still dunk the dark” image up on the web minutes after the lights had gone out at the stadium 7 zip mac for free. It was the perfect example of what newsjacking should be: relevant and witty.

I could also give you dozens of examples of what newsjacking shouldn’t be, but you’ve probably heard about these massive fails before: like the Onion taking their trademark parody and snark too far last night with a tasteless remark about one of the youngest nominated atendees of the night and then their subsequent apologizing this morning (read more here). Maybe you can recall the all apologizing Kenneth Cole is still doing about their own remark about the Arab Spring? These are the cautionary tales and are all companies that can take a lesson from Oreo. Newsjacking should put you in the news as well, unless the world of marketing is praising your flawless execution of a news jack.

Newsjacks are easily translatable into promotional products. Say a celebrity has been sighted littering by throwing away a single use plastic bottle, wouldn’t it be a great time to send you customers (if you happen to know they are into celebrity news that is) a reusable water bottle with a little note and send out a well placed tweet, or remind people to vote with a Facebook post and a custom pen? Opportunities are limitless and the best think about newsjacking is that if at first you don’t suceed: there will always be new news tomorrow to try again.

The image I added at the top of this post is just a little newsjacking flowchart I messily made as I was thinking how to structure this post (as you can tell, I’m more than a little fond of the Paul Frank monkey and colored pens), you could take the same style and approach for the next big pop culture event and just jot down moments that you can quickly transition over to you social media. Have you ever tried out a newsjack? How did it go, let me know the comments!

Merchandising Assistant

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Trending Now: Trend #3 Urban Gear

If you frequent your local coffee shop or take a look around when you are waiting for the train, you’ll see the next big trend that we’re seeing… “Urban Gear” herunterladen.  With our dependence on a life in motion, we now have access to apparel and products that keep our gear (smartphone, tablet, mp3, headphones, etc) safe and stylish subway surfer kostenlos herunterladen installieren.

It seems I can’t sit through a stop light without checking my phone or fiddling with my music selection.  I guess you could say I’m pretty connected at all times sendung aus ard mediatheken!  I love finding products with practical, smart design that support my tech habits.  If your target audience is anything like me, you’ll need to check out some of my favorite Urban Gear products:


The Men’s Sherpa Fleece Lined Seam-Sealed Jacket is waterproof and features a audio port and convenient breast pocket for your phone or mp3 minecraft gratisen op computer. Available in a female companion as well.


The Impact Vertical Computer Messenger Bag comes in gray or black and features a padded exterior pocket that fits up to a 15.4″ laptop pumuckl pictures for free. Mesh side pocket holds your drink.


The RoxBox Bluetooth Speaker turns any mobile device into a sound machine privat tax 2018 herunterladen. The built in mic comes in handy for a conference call on the go. Love this edgy speaker!


The Techie Headphones feature a sleek design and a fold up feature which makes it easy to travel with tierfilme kostenlosen. With Beats by Dr. Dre being a hot item this holiday, we’re seeing lots of headphones in 2013.


For more Urban Gear products and apparel ideas visit or our Urban Gear pinboard on Pinterest


Merchandising Manager

Posted by Admin in How to Reach a Target Audience, Trending Now, 0 comments

Nationwide Promotional Items, Part 4: Southeast


Welcome to the fourth and final edition in our blog series featuring promotional product ideas for each of the regions of the United States. The previous three weeks have focused on West Coast promotional productsMidwestern promotional products, and Northeast promotional products and this week let’s turn our attention to Southeast promotional items herunterladen.

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For insightful information about which promotional products have been proven most effective in all of the major regions of the U.S., wander over to “Coast to Coast: Hot Promotional Products for Every Region.”

Continue reading →

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Posted by Lee in How to Reach a Target Audience, 0 comments

Nationwide Promotional Items, Part 3: Northeast

Welcome to the third edition in my blog series featuring promotional product ideas for each of the distinctive regions of the United States avast antivirus gratis herunterladen. The previous two weeks have focused on West Coast promotional products and Midwestern promotional products, and this week’s theme is promo items for the Northeast herunterladen.

Take a look at “Coast to Coast: Hot Promotional Products for Every Region” for useful information pertaining to practical promotional product categories for all of the major parts of the country microsoft word 2018 kostenlos downloaden.

Continue reading →

Posted by Admin in How to Reach a Target Audience, 0 comments