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10 Common Misperceptions About Promotional Products

10 Common Misperceptions About Promotional Products

Welcome to the world of promotional marketing, where everyday items become significant tools for brand engagement. In this article, we’re tackling ten common misconceptions about promotional products. Often viewed as just temporary giveaways, these items actually serve as essential tools for building long-term brand recognition and loyalty.

We invite you to join us in this informative exploration, where we’ll uncover the real impact and potential of custom giveaway items. As a leader in this field, Pinnacle Promotions excels in transforming these items into impactful marketing solutions. Prepare to shift your understanding and approach to branded giveaways.

Misconception 1: Limited Impact

Promo items do more than just provide a temporary spike in brand awareness; they create lasting impressions and foster enduring brand loyalty. This is how businesses achieve it: by integrating it into the daily lives of their clients and customers. For example, a branded notebook used in daily meetings or a custom water bottle carried to the gym becomes a part of their routine, constantly reminding them of your brand. The items are not only reminders but also conversation starters, extending brand reach every time they are used or seen. Pinnacle Promotions specializes in crafting these kinds of impactful items, understanding that each product is a seed planted for long-term brand recognition and connection.

Misconception 2: Only for Large-scale Events

There’s a common belief that branded giveaway items are primarily for big events like trade shows or large corporate functions. However, the reality is much broader. Promotional items are incredibly versatile and can be effectively utilized in various scenarios, irrespective of scale. They work just as well for smaller gatherings, community events, or even personal marketing efforts like direct mail campaigns. The power of a well-chosen promotional item lies in its ability to become a part of daily life, like a branded pen or a keychain, continuously keeping your brand in the user’s consciousness. Pinnacle Promotions expertly designs products that suit both grand and intimate occasions, ensuring your brand remains prominent in any context.

Misconception 3: Lack of Creativity

It’s a common misbelief that branded giveaways are limited to generic, unoriginal items. On the contrary, there’s a vast creative landscape to explore in promotional product marketing. The true artistry lies in customizing these products to mirror a brand’s unique personality. From quirky designs on t-shirts to innovative tech gadgets, the possibilities are endless. Creative promotional items capture attention, spark conversations, and make your brand memorable. At Pinnacle Promotions, creativity is at the core of our approach, helping brands stand out with products that are not only practical but also have a strong aesthetic appeal and brand resonance.

Misconception 4: They’re Just Giveaways

It’s a common belief that custom giveaway items are merely freebies with little strategic value. In truth, they are powerful marketing tools designed to actively engage and connect with customers. These items go beyond being just giveaways; they create meaningful interactions with the brand. For example, a branded wireless charger or a custom-designed notebook can be used daily, keeping the brand in the customer’s mind. Thoughtfully selected items can lead to increased brand recall and customer loyalty, making them a key component in a well-rounded marketing strategy. By choosing products that resonate with their target audience, companies can turn a simple item into a lasting brand ambassador.

Misconception 5: No Longevity

It’s a common myth that promotional items are used briefly and then forgotten. However, the reality is far different. Quality promotional products often become a part of daily routines, offering lasting brand exposure.

For instance, a study by the Advertising Specialty Institute found that the average consumer keeps a promotional product for about eight months. This duration extends significantly if the item is practical and of high quality. Items like water bottles or tech accessories, which blend seamlessly into daily life, can remain with recipients for years, continuously reminding them of your brand.

The key lies in choosing durable, useful items that people want to keep using. By focusing on quality and utility, company freebies can create lasting impressions and prolonged brand visibility.

Misconception 6: Not Eco-Friendly

The belief that giveaway items are inherently harmful to the environment is a misconception. The truth is, that the industry has evolved significantly, with a strong emphasis on eco-friendly and sustainable options.

More and more companies are now offering a wide range of products made from recycled materials, biodegradable elements, and sustainably sourced goods. From reusable tote bags made of recycled plastics to bamboo tech accessories, the options for green promotional items are diverse and innovative. See all of Pinnacle’s eco-friendly options.

These eco-conscious choices not only reduce environmental impact but also resonate with a growing demographic of consumers who prefer sustainable products. By opting for eco-friendly promotional items, businesses can showcase their commitment to sustainability while still effectively marketing their brand.

Misconception 7: Limited to Certain Industries

It’s a common belief that branded giveaways are only effective for certain industries, but this couldn’t be further from the truth. In reality, businesses across a multitude of sectors can harness the power of promotional items.

Whether it’s a tech startup gifting branded earbuds, a healthcare provider distributing hand sanitizers with their logo, or a real estate agency offering custom keychains at open houses, customizable promos have universal appeal. Educational institutions, non-profits, and even government agencies find creative ways to use these items for outreach, awareness, and engagement.

This versatility demonstrates that custom giveaway items are not industry-specific but rather a universal marketing tool adaptable to various business needs and contexts. They can be customized to suit any industry, message, or campaign, making them a valuable asset for all types of businesses.

Misconception 8: High Cost, Low Return

A prevailing misconception about promotional products is that they’re expensive with little return on investment. This perspective, however, overlooks their cost-effectiveness and high ROI, especially when compared to other marketing strategies.

Promotional items offer a unique advantage — they’re often less expensive per impression than many traditional forms of advertising. For instance, a branded t-shirt or pen that’s used regularly exposes your brand repeatedly over time, ensuring sustained visibility. This kind of prolonged exposure is hard to achieve with one-time ad campaigns, which often cost significantly more for a shorter impact period.

Company freebies have a tangible presence. They’re not just fleeting images or sounds but physical items that can create a lasting bond with your audience. This physicality often leads to a stronger emotional connection with the brand, translating into loyalty and repeat business. In essence, with well-chosen promo items, you’re not just making a one-time investment; you’re creating long-term brand ambassadors, making the return on investment remarkably high.

Misconception 9: Hard to Measure Impact

It’s a myth that the impact of promotional items is difficult to measure. In reality, tracking their effectiveness is quite feasible. Utilize unique promo codes or URLs on the items to monitor website traffic and sales directly linked to them. Employing surveys and feedback forms can also gather customer reactions and measure engagement. Additionally, social media metrics, such as increased mentions or tags, can indicate the product’s influence on brand visibility. For comprehensive campaigns, CRM systems can track interactions and sales from recipients, providing clear data on their effectiveness. These methods demystify the impact measurement of corporate giveaways.

Misconception 10: Irrelevant in the Digital Age

In today’s digital-heavy marketing world, it’s often misconceived that traditional, tangible marketing tools like customizable giveaways are obsolete. Yet, they hold significant relevance and complement digital strategies. Physical items create a tangible connection with the brand, a sensory experience that digital advertising can’t replicate. Studies reveal that 85% of consumers remember the advertiser of a promotional product, proving their enduring impact on brand recall. Moreover, tangible items drive 500% more referrals from satisfied customers than an appeal through digital means alone. Combining digital campaigns with custom promo items can bridge the gap between online and offline marketing, creating a holistic brand experience for the audience.

Rethinking Promotional Products: A New Perspective

At the end of the day, branded promotional items are more than what meets the eye. They’re not just freebies; they’re powerful marketing tools with immense potential for creativity, engagement, and lasting impact. It’s time to dispel the myths and embrace the true value of these tangible marketing wonders. If you’re looking to innovate and make a real difference in your marketing strategy, consider partnering with experts like Pinnacle Promotions. We’re here to help you unlock the full potential of branded promo items.

About Pinnacle Promotions

Pinnacle Promotions is a leader in the promotional marketing industry, dedicated to crafting creative and effective solutions for businesses of all sizes. With years of expertise and a passion for innovation, we specialize in turning ordinary promotional items into powerful branding tools. Our commitment to quality, sustainability, and cutting-edge design ensures your promotional strategy makes a lasting impression.

Additional Resources and References

Posted by Admin in Awareness Promotional Products, Best Promotional Products, How to Reach a Target Audience, Marketing Ideas, Trending Now, 0 comments
Best Branded Tech Gifts for Tech Lovers

Best Branded Tech Gifts for Tech Lovers

In a world that’s increasingly driven by technology, finding the perfect gift for a tech enthusiast can be quite the quest. Whether for a colleague or client, a thoughtfully chosen tech gift can make a lasting impression. And what’s even better than a fantastic tech gift? A branded tech gift that reflects your thoughtfulness and also showcases your company’s identity. 

If you’re on the hunt for the best-branded tech gifts for tech lovers, look no further. We’ve curated a list of top-tier custom logo tech gifts that are bound to win hearts and earn you some brownie points!

Why Choose Branded Tech Gifts

In a sea of options, why should you opt for branded tech gifts? Isn’t the quality and functionality of the tech gift what truly matters? The answer is yes, but there’s more to consider. Adding your brand’s touch elevates the entire gifting experience. Here’s why opting for branded tech gifts is a winning strategy:

Personal Connection 

Branded tech gifts aren’t just gadgets; they represent your brand’s identity and values. When you personalize a tech gift with your logo, you’re creating a personal connection with the recipient. Every time they use the gift, they are reminded of your thoughtfulness and the professional relationship you share.

Memorable Branding 

In a world saturated with advertising, standing out is a challenge. Branded tech gifts create an impressionable experience that extends beyond the initial exchange. Your logo becomes part of the recipient’s daily life, making your brand more memorable and recognizable.


Gifting branded tech showcases your professionalism and attention to detail. It communicates that you invest in quality, not just in the products you offer but also how you present your brand. This can enhance your brand’s reputation and leave a positive impression on clients, partners, and employees.

Promotional Power 

Branded tech gifts serve as a powerful promotional tool. As your recipients use and showcase their tech gifts, they inadvertently promote your brand to their peers, colleagues, and networks. It’s a subtle yet effective way to increase your brand’s visibility.

Long-Term Exposure 

Unlike traditional advertising, which can be fleeting, branded tech gifts have longevity. A well-made tech gift can be used for years, ensuring your brand remains in the recipient’s consciousness over an extended period. This long-term exposure can lead to increased brand loyalty and referrals.

Expanding Your Brand With the Best-Branded Tech

Woman opening branded tech gift.

When it comes to gifting, custom logo tech gifts stand out as a strategic choice that combines functionality with branding finesse. It’s more than just a gift; it’s an investment in building relationships, creating positive associations, and leaving a lasting imprint in the tech-savvy hearts of your recipients. 

So, the next time you’re considering a tech gift, think beyond the device and consider the branding potential that comes with it. To help you find the right tech gift for your brand and your tech lovers, here are Pinnacle Promotions’ favorite branded tech gifts:

Customized Wireless Charging Pads

Wireless charging is no longer a luxury; it’s a convenience that everyone appreciates. Gift your tech-savvy friends a branded wireless charging pad that to help declutter their space and keep their devices powered up. When you add your company logo to these sleek and practical chargers, you ensure your brand is always top of mind.

Personalized Smart Device Accessories

From phone grips to pop sockets, there’s a plethora of smart device accessories that can be customized with your logo. These practical add-ons enhance the user experience and serve as reminders of your thoughtful gesture. The recipient will appreciate your attention to detail every time they use their device.

Branded Bluetooth Speakers

For those who love to groove to their favorite tunes, a branded Bluetooth speaker is an excellent choice. These compact yet powerful devices provide a rich audio experience and can be customized with your company logo. Whether used at home, in the office, or outdoors, your gift will amplify the music and your brand presence.

USB Hubs & Computer Cables

These practical accessories not only cater to the daily needs of tech enthusiasts but also serve as powerful promotional tools. Branded USB hubs and cables are universally compatible, ensuring that your gift is functional and appreciated by a variety recipients, from employees to clients. It’s a thoughtful, versatile choice that blends utility with effective branding for your company.

Engraved Laptop Accessories

Laptops are a tech lover’s constant companion. Enhance their experience with branded laptop accessories like customized laptop sleeves, mouse pads, and cable organizers. These accessories offer a perfect canvas for your logo, and every time they open their laptop, they’ll remember your thoughtful gift.

High-Quality Customized Headphones

Avid music listeners and professionals alike value a good pair of headphones. Opt for premium branded headphones that can be customized with your logo. With every use, the recipient will enjoy exceptional sound quality while being reminded of your brand’s commitment to quality.

Tech Travel Kits

Frequent travelers will adore a custom tech travel kit that’s functional and helps them stay organized. These kits often include a mix of charging cables, adapters, and other essential tech accessories. As they jet-set across the globe, your logo will be right there with them, making it a memorable gift.

Branded Power Banks

Branded power banks are modern-day saviors for anyone on the go. A custom logo power bank ensures that your on-the-go tech lovers always have a charge. With various sizes and capacities available, you can choose the perfect power bank to suit your recipient’s needs.

Custom Phone Cases

A custom phone case is more than just protection; it’s an expression of personal style. Gift your tech-savvy recipients a custom phone case with your logo. Every time they use their phone, they’ll appreciate the thoughtful gift that complements their device.

Customizable Keyboards and Computer Mice

Customizable keyboards and computer mice offer tech enthusiasts a personalized computing experience. As tech gifts, they’re practical and demonstrate your commitment to enhancing the recipient’s workspace. These gifts also acknowledge the importance of ergonomics and user comfort, showcasing your consideration for the recipient’s well-being. In a world where individuals spend significant time on their computers, these branded tech gifts strike the perfect balance between utility and thoughtful branding.

Elevate Your Gifting Strategy with Pinnacle Promotions

In the digital age, where technology reigns supreme, the art of gifting has evolved. Branded tech gifts have emerged as the “out of the box” choice compared to traditional presents. They’re a bridge between functionality and branding finesse, offering an opportunity to build relationships, create positive associations, and leave a lasting mark in the minds of tech enthusiasts.

To explore the world of branded tech gifts and discover the ideal choice for your tech-loving audience, we invite you to connect with our promo professionals at Pinnacle Promotions. Our team specializes in curating the finest tech gifts that blend utility with impactful branding, ensuring your gesture resonates in the minds of your recipients.

Elevate your gifting strategy, make a memorable impression, and leave your mark in the tech world with Pinnacle Promotions. Contact us today at 877.300.2007 for expert advice and assistance choosing the perfect branded tech gifts. Your journey towards strengthening relationships and expanding your brand starts here!

Posted by Chrissy Petrone in Trending Now, 0 comments
Your Guide to Summer Promotional Gift Giving Under $100

Your Guide to Summer Promotional Gift Giving Under $100

Picture this: the summer sun is shining bright, the scent of barbecues is wafting through the air and your dedicated team of star employees is basking in the warm glow of hitting Q2 goals. 

As an employer, you understand the importance of recognizing your team’s hard work and motivating them to reach even greater heights. You enjoy giving gifts during the holidays but also understand the value of promotional gift-giving year-round.

That’s where the summer’s best promotional gifts come into play. With a budget-friendly range of under $100, you can surprise your employees with cool and memorable rewards that will keep them motivated and appreciated throughout the season.

We’ll take inspiration from the story of John, a tech company founder who wanted to celebrate his team’s stellar performance with unique and budget-friendly gifts. Join us as we discover the power of these thoughtful gestures and how they can create a positive and engaging work environment.

An Employer’s Quest for Cool Promotional Gifts

Meet John, the founder of a fast-growing startup tech company. He believes in the power of appreciation and recognizes that his employees’ dedication is the driving force behind the company’s success. 

This quarter, his team has exceeded their goals, and John wants to show his gratitude by surprising them with unique summer promotional gifts. With a budget of under $100 per employee, he sets out on a quest to find the best promotional gifts that will leave a lasting impression.

So let’s delve into the details of these fantastic summer promotional gifts that John selected. Together, we’ll explore how these items can fuel motivation, boost employee morale and create an invigorating work environment for your team.

Summer’s Best Promotional Gifts

Pinnacle Summer Pinspo: Swig Life™ Sun Dance Water Bottle – 20 oz.

Customized Insulated Water Bottles

In the scorching summer heat, hydration is essential. John decides to give his employees customized insulated water bottles. These bottles not only keep beverages cold for extended periods but also serve as a reminder of their hard work. With the company logo or a motivational message printed on each bottle, employees can proudly showcase their accomplishments while staying refreshed.

Pinnacle Summer Pinspo: 35″ x 70″ Velour Beach Towel

Branded Beach Towels

To encourage his employees to take a break and enjoy some leisure time during the summer, John chooses branded beach towels as another promotional gift option. These vibrant towels, adorned with the company logo, bring a touch of company pride to any beach or poolside gathering. They serve as a reminder that relaxation and rejuvenation are essential rewards for their dedication.

Pinnacle Summer Pinspo: Fabric Clip Waterproof Bluetooth Speaker

Portable Bluetooth Speakers

Music has a magical ability to uplift moods and inspire creativity. John surprised his team with portable Bluetooth speakers, ensuring they enjoy their favorite tunes wherever they go. These speakers can be personalized with the company’s logo and offer a perfect combination of utility and entertainment for his employees’ summer adventures.

Pinnacle Summer Pinspo: Modesto Picnic Carrier Set

Customized Picnic Sets

To foster team bonding and create memorable moments, John opts for customized picnic sets. These sets come complete with a sturdy, insulated cooler bag, stainless steel cutlery and polished wood cutting board— with the cooler bag branded with the company logo. Employees can take them on picnics, beach outings or even enjoy outdoor lunch breaks, creating a sense of camaraderie while promoting a healthy work-life balance.

Pinnacle Summer Pinspo: Surf Wagon Malibu Sunglasses

Personalized Sunglasses

As the sun shines brightly, stylish sunglasses become a must-have accessory. John surprises his employees with personalized sunglasses featuring the company’s logo. Not only do these sunglasses protect their eyes from harmful UV rays, but they also lend a touch of coolness to their summer style. Employees can proudly wear them and become walking brand ambassadors for the company.

Promotional Gift Giving with Pinnacle Promotions

Summer promotional gift-giving is an excellent opportunity for employers to express their appreciation and boost employee morale. By selecting unique gifts that align with the season and the company’s values, employers like John can create a positive and engaging work environment. From customized insulated water bottles to personalized sunglasses, the options for summer promotional gifts under $100 are endless.

Remember, a thoughtful gift can go a long way in motivating and appreciating your employees. So, whether you are an employer looking to reward your team or an individual searching for the perfect gift, Pinnacle Promotions is your hub for summer promotional gifts to make this season unforgettable. 

Let us help you make your next summer promotional gift-giving experience memorable. From our virtual IdeaKits™ to custom-branded kits to online company stores, we understand what it takes to ensure your team feels valued. Fill us in on your next project and let us work our promotional magic — call us today at 877.300.2007. 

Posted by Chrissy Petrone in Cool Promotional Products We Love, Giveaways on a Budget, Trending Now, 0 comments
Your 2023 Branded Backpacks Buying Guide

Your 2023 Branded Backpacks Buying Guide

Now that the new year is in full swing, it’s time to assess your promotional marketing closet. You may want to start thinking about a strategic refresh that will cultivate brand loyalty and wow your employees, customers and partners. That also means not just rebuying the same old promotional products that worked five years ago.

Branded backpacks can revamp your marketing strategy. Here is a great example — let’s say you just hired a new employee, Kyle, who is an excellent addition to your organization. You want a thoughtful way to welcome Kyle with some branded items he will be happy to have and use long-term. You gather a t-shirt, pens, notebooks and branded water bottles, but since Kyle works remotely, you wonder how you can kit all these items together. That’s when your promotional account manager says that Kyle can receive his welcome package as a kit in a custom branded backpack, drop-shipped directly to his home. 

Kyle receives his welcome kit and posts it on LinkedIn the next day — promoting how welcoming your organization is. Your HR representatives even see an uptick in qualified candidates for currently open positions!

That’s just one scenario where custom backpacks can make a difference. Let’s take a look at the benefits of branded backpacks, the types and features of custom branded backpacks and how to choose the right one for your brand. 

The Benefits of Custom Branded Backpacks

There are several benefits to custom company backpacks. First and foremost, customers, employees and partners love free items! According to the 2019 PPAI study, 8 out of 10 people like receiving promotional products. In this same study, 29% of recipients like to receive wearables – like backpacks. 

Another great benefit of custom logo backpacks is that they promote sustainability. You are providing your customers or employees with a reusable, wearable item that they can carry their items in rather than using a plastic bag. There are even backpacks that are eco-friendly or made with recycled materials to help boost sustainability efforts!

Finally, custom backpacks are functional — meaning customers or employees are more likely to use them. A 2021 PPAI consumer research report found that 75.4% of those who receive promotional products keep promo when it is useful!

Pinnacle Pro Tip

Making a curated list of who you plan to give or sell these custom backpacks to beforehand will help you get the most bang for your custom backpack buck. 

Things to consider when choosing your next branded backpack

Before you rush off and start ordering custom branded backpacks, you will need to consider a few things to help ensure you select the right custom logo backpack that suits your brand. 


What do you want the backpacks to be used for? Will they be used for school, travel, work, or other activities? With such a large variety of branded backpacks, you want to choose a style that will best suit the needs of your recipients. A university may want to pick a backpack for everyday carry on campus while a corporate enterprise may want to choose a padded computer backpack for travel between the office and home. 


Make sure to choose a custom logo backpack with durable materials and sturdy construction. It should withstand regular use and hold up to the weight of the items being carried. Name-brand promotional backpacks will also help boost brand reputation.


Consider the size of the backpack and how much it can hold. If it’s too small, it won’t help carry necessary items, such as textbooks, computers or lunches. If it’s too big, it may be cumbersome to move around.


Determine your budget and find a branded backpack that fits your needs. Remember that cheaper options may not be as durable or functional as more expensive ones. If you need assistance finding a custom logo backpack that fits your budget, you can always reach out to one of our account managers.


Think about how you want to promote your brand. Will you have your logo or a message printed on the backpack? Is there a specific color of backpack that could help emphasize your brand and logo? If so, consider the size and placement of the branding elements and backpack color choices. 


Choose a style that will appeal to your target audience. Consider factors such as color, design, and additional features (like pockets or padded straps). Look into current trends to ensure you purchase custom backpacks that appeal to your target audience. 


Determine how many backpacks you need and if you need to order them in bulk. This can affect the price per unit and the turnaround time for production.

At Pinnacle Promotions, we understand that big promotional projects need an extra hand. Reach out to us at 877.300.2007 and let us help you with your corporate gifts, kits or events with the best branded backpacks to make the right impression™.

Most Common Custom Backpack Styles

There are so many choices when it comes to branded backpacks. As mentioned above, consider the purpose behind your purchase! That will be the determining factor of what kind of backpack to choose.

A college student is less likely to need a hiking backpack, just like a corporate software engineer most likely won’t use a rucksack backpack. Making a curated list of who you plan to give or sell these custom backpacks to beforehand will help you get the most bang for your custom backpack buck. Here are our favorite custom backpack styles:

Everyday Backpacks 

People use these types of backpacks daily — for school or the gym. These are designed with a front-loading main compartment, a large pocket, pair of shoulder straps and a grab handle. There is no big focus on special tech features or weather durability, and they don’t vary much in size.

Computer Backpacks 

Computer backpacks are a more durable option made with a sleeve or compartment that can hold a laptop. The size of these compartments varies — so it’s essential to pay attention and choose a size that could accommodate most laptop sizes. You may also want to ensure that the compartment is padded, an added feature not all laptop custom backpacks have. 

Rucksack Backpacks 

This backpack is very similar to the everyday backpack, but the main compartment is a flap rather than a zipper that can be closed with a drawstring, buckles or snaps. These are also usually made with canvas materials. 

Travel Backpacks 

Made for easy access and carry, travel backpacks are usually TSA-friendly — meaning you have quick access to a laptop compartment that can be opened before scanning. They are also typically carry-on approved by airliners so that you don’t have to worry about checking a bag or lost luggage. 

Outdoor/Hiking Backpacks

Made for people who love being outdoors, hiking backpacks are durable and weather resistant. These backpacks are equipped with attachment points, a large main compartment and a ventilated back panel so you can clip and carry all your necessary outdoor gear. 

Anti-Theft Backpacks  

While anti-theft backpacks look just like any other regular backpack, they are actually equipped with hidden zippers and compartments, cut-proof materials, locks for zipper pulleys and some have RFID-blocking pockets to help deter thieves from easily stealing valuables.

Duffel Backpacks 

Duffle backpacks are convertible duffels with shoulder straps. These backpacks can be a great alternative to an everyday backpack or carry-on, giving you more room to pack all your travel essentials.

Tote Backpacks 

Much like a standard tote, the tote backpack has tote handles and shoulder straps for easy carry. 

Drawstring Backpacks 

Think of a gym sack with drawstrings to close and carry the bag. These are not the most durable or functional choice of backpack — they offer little room for carry and are not great at protecting your items from bumps or drops. But they are very lightweight and affordable, making them a great choice for the gym!

Hydration Backpacks 

Small and lightweight, the hydration backpack has a compartment that holds water with an included straw. These backpacks usually have a few standard storage pockets so you can carry a few on-the-go necessities when on outdoor adventures.

There are several subsets of these customizable backpacks, but now that you know the most common choices, you can narrow down which kind will suit your brand needs or marketing campaign.

Growing Your Brand with Promotional Backpacks

Utilizing custom branded backpacks is a great strategy as you build your promotional event calendar out for the year. Branded backpacks are a practical, creative way to get your brand out into the world while bolstering client and employee relationships. They also make kitting your promo easier! 

Here’s a our 1-2-3-4 for choosing custom branded backpacks:

If you’re considering using branded backpacks as part of your marketing strategy, there are a few things to keep in mind.

#1 Understand your purpose: Choose custom branded backpacks that reflect your recipients’ needs and fit into your promotional event.

#2 Choose high-quality custom backpacks: You want your custom backpacks to be durable and long-lasting, so choose a brand and model with a good reputation for quality and the right price point for your budget.

#3 Customize the design: Make sure your custom company backpacks reflect your brand and include a clear and visible message or logo.

#4 Consider the timing: Consider when and where you will give out your promotional backpacks. For example, if you’re preparing backpacks for an attendee kit at a conference, you will need them a few weeks before the event.

With such a variety of choices, you may struggle with how to choose, but you don’t have to tackle your next project alone! At Pinnacle Promotions, we have experienced professionals who can assess your brand needs and your quarterly or event budget and then offer the right solution for you. We can even put together virtual IdeaKits™ full of customized backpacks or other promotional swag to make your next promotional project a hit! Call us at 877.300.2007 and let us help you get the best plan together to help grow your business and brand.

Posted by Chrissy Petrone in Marketing Ideas, Trending Now, 0 comments
Your Buying Guide to Branded Water Bottles

Your Buying Guide to Branded Water Bottles

Expanding your promotional marketing efforts doesn’t have to be hard. In this buying guide, we will fill you in on how to pick the branded water bottle that will fit your marketing efforts, your brand and your budget.

Branded water bottles are a useful marketing tool for businesses and organizations. They can be imprinted with your company logo or message and given out as promotional items at events, trade shows, or as part of a marketing campaign.

One of the best parts of customized water bottles is that they are functional! So you can expect your employees, customers and partners to carry them as they tackle life’s daily challenges.

So how can you get started on choosing and customizing branded water bottles? That’s where Pinnacle is here to help. This buying guide will assist you in finding the right custom water bottles to fit your brand! 

Benefits of Customized Water Bottles

You may be thinking to yourself “why should I choose custom water bottles as a brand strategy?” — a valid question. According to the PPAI Research 2019 Consumer Study, eight out of ten people like getting promotional products. And seven out of ten wish they received promotional products more often

And while that study may just look at promotional products overall, a 2022 ASI Ad Impressions Study found that drinkware was the number-one most influential promotional category in the Southeast, Midwest and Pacific regions of the United States. 

Water bottles and other drinkware are starting to become a status symbol, with many of the top retail brands such as YETI and S’Well embracing the promotional marketing potential and selling bulk custom water bottles — so you can add your logo to top-name brands to help boost your brand reputation. 

Here are some more benefits to using promotional water bottles as part of a marketing strategy:

#1 They are practical 

Most people know the benefits of staying hydrated, but many people still struggle with drinking enough water. This means branded water bottles are something that people use on a daily basis, so they are likely to get a lot of use and visibility. 

#2 They are portable

Customized water bottles can be easily carried around and people will take them with them wherever they go. This can help to increase the reach of your marketing message.

#3 They are customizable 

Branded water bottles can be customized with a wide range of colors, designs and messages. So you can create a look that matches your brand and promotes your business.

#4 They are cost-effective 

One of the best benefits of custom water bottles is that these items are relatively inexpensive marketing tools, especially when you consider the potential reach and impact of your message.

At Pinnacle Promotions, we understand that big promotional projects need an extra hand. Reach out to us at 877.300.2007 and let us help you with your corporate gifts, kits or events with the best branded water bottles to make the right impression™.

Choosing the Right Custom Water Bottle 

After looking at the benefits, it’s time to choose the right branded water bottle for your organization. That means first assessing your “why” behind purchasing customized water bottles. 

One example of when it might be appropriate to give out branded water bottles is at a trade show or conference. Attending these events can be a great way for businesses to network and promote their products or services to a large audience.

By giving out custom water bottles at a trade show or conference, businesses can help attendees stay hydrated while also promoting their brand. Attendees are likely to use water bottles throughout the event, which can help to increase the visibility of the company’s message.

In addition to giving out the water bottles at the event itself, businesses could also consider sending them out in advance as part of a conference or trade show registration package. This can help to generate excitement and anticipation for the event and can also serve as a reminder to attendees to bring water bottles with them to the event.

Six things to remember when buying customized water bottles:

#1 Quality 

Choose a reputable brand that is known for producing high-quality, customizable water bottles. You want your branded water bottles to be durable and long-lasting, so they will continue to promote your brand for a long time.

#2 Capacity 

Decide how much water you want your water bottles to hold. Options range from small bottles that hold around 12 ounces to large bottles that hold 32 ounces or more. Consider your target audience and the types of activities they will use the water bottles for when making this decision.

# 3 Material 

Water bottles can be made from a variety of materials, including plastic, stainless steel, aluminum and glass. Plastic bottles are generally the most affordable option, but they may not be as durable as other materials. Stainless steel and aluminum bottles are more expensive, but they are also more durable and can keep drinks colder for longer periods of time.

#4 Customization 

Consider what type of customization options are available for the water bottles you are considering. Think about how to customize water bottles. Can you choose from a range of colors and designs? Can you add your own logo or message? The more customization options you have, the better you will be able to make the water bottles fit with your brand.

#5 Price 

Your budget when choosing branded water bottles will be a very important factor in your overall decision. Remember that you may need to order a large number of custom water bottles, so you’ll want to find a balance between cost and quality.

#6 Lead time 

It is so crucial to have enough lead time to ensure you get your customized water bottle in time for your upcoming event. You must invest enough time for your water bottles to be produced and shipped. Customized water bottles can take several weeks to produce, so plan accordingly. There are some choices for 24 Hour Rush, but keep in mind that means that the product will be produced 24 hours after you’ve sent and approved your order. 

Let the Promotional Professionals Help

Now you have all the tools you need to find the right branded water bottle that best fits your brand. You can take these tools with you as you begin to review your event, budget and custom water bottles!

Here’s our 1-2-3 for choosing branded water bottles:

If you’re considering using branded water bottles as part of your marketing strategy, there are a few things to keep in mind:

#1 Choose a high-quality water bottle: You want your custom water bottles to be durable and long-lasting, so choose a brand and model with a good reputation for quality.

#2 Customize the design: Make sure that your branded water bottles reflect your brand and include a clear and visible message or logo.

#3 Consider the timing: Consider when and where you will give out your customized water bottles. For example, if you’re attending a trade show, you might want to have them on hand to give out to attendees.

Of course, that doesn’t mean you have to tackle your next project alone. At Pinnacle Promotions, we have experienced professionals who can assess your brand needs and offer the right solution for you. We can even put together virtual IdeaKits™ full of custom water bottles or other promotional swag that will make your next promotional project a hit! 

Overall, it’s important to do your research and choose a reputable supplier that can provide high-quality promotional water bottles at a reasonable price.

Posted by Chrissy Petrone in Marketing Ideas, Trending Now, 0 comments
Custom Athleisure Apparel Items Activate Your Brand

Custom Athleisure Apparel Items Activate Your Brand

Merriam-Webster defines Athleisure as “casual clothing – like yoga pants, sweat pants and hoodies – that are designed to be worn for both exercising and for doing (almost) everything else,” and they’ve flagged athleisure as a word to watch, and for good reason! With the original trend dating back to as early as the 1970’s, it wasn’t until the early 2000’s that it started to stick, and wasn’t until 2016 it really took off. Athleisure wear is comfortable, functional, and here to stay.

Nearly every popular brand has some sort of athleisure or activewear line, and many major retailers include “athleisure” or “activewear” as a category to sort by for online shopping (think Target, Nordstroms, Macy’s, Dillards, etc,). Classic sporting goods brands such as Adidas, Nike and Under Armour are coming out with new retail items every day, and there are a ton of companies that only sell athleisure wear – i.e. lululemon, Fabletics, Athleta, Lucy, etc.

With the increase in popularity of this trend, it’s only natural that companies will want to put their logo on athleisure items. After all, this trend is an acceptable style choice for almost all situations, so organizations from all industries are taking this opportunity to put their logo on athleisure wear and get their brand maximum exposure. Let me explain:

Whether I’m working out, running errands, doing house chores, grabbing dinner with friends, or even getting ready for work, I can grab something in my closet that is appropriate for the occasion and falls into the athleisure category.


Custom Athleisure Drapey tee from pinnacleIf I’m going to hit the gym, I tend to go for comfortable athletic leggings paired with a flowy, breathable tank top or t-shirt such as the Ladies Drapey Cross-Back Tee. A great men’s alternative would be the District Made Mens Tri-Blend Pocket Tee – something comfortable, breathable and on trend. The best part about these tops are when they’re not being worn to the gym, they can be matched with a nice pair of jeans and it immediately creates a whole different outfit for a casual dinner with friends, just like that! They’re versatile, comfortable, and best of all, expose your brand in a subtle and trendy way. These make great Spring/Summer customer appreciation gifts, outdoor event giveaways, and a unique Casual Friday piece for your employees.


Custom Ogio jacket - athleisure form Pinnacle PromotionsAnother great athleisure staple is the perfect hoodie, pullover or zip-up. There are so many different styles for this category, but they all serve the purpose of layering up. From thick, comfy fleece hoodies, to light and breathable pullovers, to quarter zips with thumb holes, or full zips with a slouchy hood – they can all be layered and worn with almost everything, everywhere from the gym to the office to the grocery store. The Ogio Endurance Origin Jacket is a great piece that is my go-to in my closet, and resembles something you’d find in lululemon, but at a fraction of the cost. It comes in both a men’s and women’s style and is sure to get a lot of wear by the end user. Give these out as high-value holiday gifts or sales awards to make a great impression. We got these a few years ago at Pinnacle and I still wear mine all Fall and Spring!


Custom Nike polo - athleisure from Pinnacle PromotionsPolos are classic promotional apparel items, but the athleisure trend has caused athletic polos to really take off. Moisture wicking and performance style polos (and t-shirts!) are more and more popular among businesses and organizations. They still provide the same professional polo look, but in a more comfortable material that is durable and trendy. One of the most popular performance style polos is the Nike Golf Dri-FIT Crosshatch Polo. With a ladies’ companion, this shirt easily transitions from the office to the golf course or tennis court.

Athleisure apparel items make great marketing vehicles for many reasons:

  • trendy – often, companies like to stay in style, and their promotional gifts and giveaways reflect that.
  • versatile – athleisure apparel is useful for many occasions, so companies feel good about giving pieces to their employees and customers
  • accessible – varying price points, from budget-friendly to high-quality name brands.

If you’re looking for well known brands such as Nike, Under Armour, or Adidas, we can source multiple styles from these brands, and we are able to decorate them with your logo. These names come at a higher price point, but they are perfect for those who want to get in on the athleisure trend with the higher perceived value and the well-known brand name. For value-driven organizations with a smaller budget, there are plenty of brands that offer comparable pieces and styles at a fraction of the cost. Ogio, Sport-Tek, and Next Level are becoming more and more popular and well known brand names. They offer the same, if not more, options at different price points and in all kinds of styles.

When considering apparel as a promotional item, you want to spend your money on something functional that will give your logo and brand the most exposure, whether it’s for your employees or for your customers. Because athleisure items can be worn in multiple settings and occasions and aren’t pigeonholed into one particular wardrobe box, you’re sure to get the most bang for your buck when branding these pieces. For more ideas, check out our website or contact your account manager!

Posted by Admin in Top Trending Topics, Trending Now, 0 comments
Trending Now: Promotional Products for an Unforgettable Summer

Trending Now: Promotional Products for an Unforgettable Summer

Licking sweet popsicles, going for a dip in the swimming pool, lazing in a hammock. Many consider these just a few of the ingredients for a perfect summer – us included.

What you may not know about the summertime months, however, is that a little creative marketing can help you incorporate your brand into the summer mix.

Customers tend to have a soft spot for brands that reward them for their support, and at the same time, show some personality. Custom products are a unique means to do precisely that.

Here is a selection of promotional products that can turn an average summer into an unforgettable (and branded) one:

RoxBox Capsule Bluetooth Speaker

Good music can make a summertime picnic or a relaxing beach day even better, and this waterproof speaker can really turn up on the volume on some serious outdoor fun. This bluetooth speaker allows your customers to hear their favorite music from their mobile devices amplified to an even better quality. They can kick back with up to four hours of high quality, uninterrupted play, and then they can easily recharge within 2 hours using the provided micro/USB cable. Moisture doesn’t have to put a damper on the party, because the speaker will still work regardless of the external condition, and as an added bonus, this custom speaker comes equipped with a removable carabineer and a compact carrying case. With all of these unique features that already impress customers, the only thing that you could do to make it even better is to remind them who is making it all possible – your brand! By laser engraving or pad printing your logo on the front of this promotional speaker, you’ll definitely be turning up the dial on some serious brand recognition.

 RoxBox™ Capsule Bluetooth Speaker

Daypack Logo Picnic Cooler

There’s nothing quite as refreshing as sipping ice cold drinks on a sizzling summer day. For that reason, customers will be pleased to receive this daypack picnic custom cooler, which makes chilled beverages accessible in any given moment. The cooler is made of 600d polyester and an insulated leak-proof liner – keeping messes and spills to a minimum. Other additional accessories like a wooden cutting board knife and a bottle opener are also included, ensuring that eating and drinking on the go is never a cumbersome task. Considering how versatile this product is, it just needs one last finishing touch – your corporate logo. Each time a customer uses your efficient custom cooler, that person will immediately be reminded of the high quality that you and your brand represent.

Daypack Logo Picnic Cooler

District Floppy Sun Hat

With a frosty drink in hand and good music playing, customers need a comfortable way to enjoy the sunny weather AND stay cool at the same time. This fun, floppy hat will really do the trick. Both functional and fashion forward, this cozy hat comes in 2 simple colors to suit any customer’s style sense. It’s simple to adjust with the removable, 2-inch, 100% cotton band and hook and loop closure. With this hat in the hands of your customers and your corporate logo attractively embroidered on the front of it, they’ll be making a fashion statement while you make a brand statement. It’s a win-win!

District Floppy Sun Hat

Making the most of beautiful summer weather is something that’s very near and dear to customers, and they’ll be more inclined to follow your brand if you can show them how your brand takes their entire summer experience into consideration.

Get your logo custom printed onto a few custom summer products for a brand that shines with all its summertime strength!

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Fall Trends: Metallic and Leather

Though it may take a little longer, what’s hot in retail always makes it over into the promotional products world.  And why wouldn’t it?  People want what’s in style, and if you provide something that’s trendy and has your logo on it, it’s a win-win for the customer and for the brand.

We recently attended the GAPPP (Georgia Association of Promotional Product Professionals) expo here in Atlanta and were not surprised to see lots of new products that fell right in line with retail trends.  We saw a lot of two trends that are super hot in fashion right now: metallics and leather.

Tons of fashion magazines from Elle to Glamour are calling metallic the it look for summer and fall.

Metallic Trend

Metallic Trend 2

The Huffington Post calls leather one of the top fall fashion trends of 2013 and it was very well represented (along with faux leather) at the GAPPP Expo as well.

Leather Backpack

Leather pouch

Leather wristlet

One of the most tricky things about finding the perfect promotional product is figuring out what product your customers will want to keep (and see your logo each time they use) and at the same time, what products align with your brand’s message.  If you want to communicate an up-to-date, fashion-forward message, take note from what’s going on in retail. No doubt there’s a version that is customizable with your logo.

Posted by Lee in Trending Now, 0 comments

Trending Now: Festival Giveaways

With May fast approaching, we will be in the thick of outdoor events before we know it! Especially for us lucky ones in the South- we have already had a few fabulous weekends of “fun in the sun” activities! I went to the Dogwood Festival a few weekends back and saw a lot of promotional products in use!

Here are my picks for promotional swag to handout at your next outdoor event.

Metallic Rainbow Malibu Sunglasses:

A little different from your standard neon frames or aviators. Your brand will be seen as fun and hip.

Sunglases with rainbow metallic lenses.

Sunscreen with Carabiner:

Protect your potential clients from the sun with an SPF 30 sunscreen! They will thank you with their business!!

Promotional sunscreen on a carabiner

Non-Woven Tote Bag:

This good-looking tote will be much appreciated to the end user at an outdoor event. They can stuff all their promotional goodies in here. Your logo will travel thru the festival and beyond!

Black tote bag with white logo and green handles

h2Go Aluminium Classic Water Bottle:

Festivals often have water stations. Give your customers this custom water bottle that comes in 11 different colors so they won’t have to spend $10 on  bottled water and can refill their bottle instead.

Neon green water bottle with logo

 BeachNik Combo Set:

A can cooler and cup holder!! Great for the beach or hanging out on the lawn at a concert or park! Forget about warm or spilled drinks!!

Tie-Dye Blanket:

A blanket or tarp is a great giveaway. This tie-dye one is on-trend and perfect for the festival season! Your brand will be spotted in style!

Tie Dyed Blanket with Logo

For more ideas on seasonal giveaways, visit our Outdoors category.

What are your favorite items to bring to a festival?

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Trending Now: Trend #6 American Classic

This is the last post in our trend series. This year we are seeing a lot of products with a clean, polished, All American feeling. Think about yachting, being outdoors in the springtime, crisp clean fabrics, stripes, aviator sunglasses and easy styling. Primary colors come to mind- especially navy, red, yellow and kelly green. Don’t forget your natural tones like khaki and stone.
American classic will be a popular trend because your customers will be familiar with the styling of the product. And their brand will be quietly associated with clean, classic products that have a sense of familiarity to the end user. Tote bags, sunglasses, drinkware, cooler bags, button downs, and backpacks fall within this trend.
Here are some of my favorite American Classic products:

The Classic Rugby shirt:




Aviator Custom Sunglasses:




Port and Company All American Tee:




Game Day Cup:




Alternative Apparel Slouchy Pullover:




Nantucket Fashion Tote:



Check out our Pinterest board, featuring Promotional American Classic Designs.




Merchandising Manager

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