Top 10 Backpack Brands in 2025: Where Function Meets Style
The right branded backpack doesn’t just carry your gear. It carries your brand. After more than 30 years of helping businesses create meaningful connections, we know which backpack brands actually make an impact.
Whether you’re reaching outdoor adventurers or tech-savvy professionals, these top 10 backpack brands are leading the way in 2025 with durable builds, smart features, and plenty of room for your logo to shine.
1. The North Face®
The North Face is all about rugged performance that still looks sharp. Their backpacks are built to handle the outdoors but work just as well in daily life, which makes them a favorite across all kinds of audiences. If your brand stands for adventure, reliability, or pushing boundaries, this is a great one to put your name on.
Ideal for: Outdoor companies, adventure brands, and organizations targeting active lifestyles
Top Pick: The North Face® Groundwork Backpack
This 29-liter pack is built for busy days and outdoor adventures. It features a padded laptop sleeve, a front bungee system for quick-access storage, and The North Face’s FlexVent™ suspension for all-day comfort. It’s tough, spacious, and has plenty of room to show off your logo.
2. Patagonia®
Patagonia is a go-to for brands that care about the planet. Their backpacks are tough, well-designed, and made with recycled materials so you get premium gear that also makes a statement about your values. If you’re aiming for eco-conscious branding, this one checks every box.
Ideal for: Sustainable brands, environmental organizations, and socially conscious companies
Top Pick: Patagonia® Refugio Daypack Backpack 26L
This 26-liter daypack is made from 100% recycled polyester and features a PFC-free water-repellent finish. It includes a removable padded laptop sleeve and Fair Trade Certified™ construction, which makes it a smart, sustainable choice for everyday use and custom branding.
3. Nike®
Nike backpacks are sporty, clean, and built for movement. Whether it’s heading to the gym, commuting to work, or packing for a tournament, these bags blend everyday function with iconic style. People recognize the swoosh instantly, which makes it an easy win for branded giveaways.
Ideal for: Sports teams, fitness brands, and youth-focused organizations
Top Pick: Nike Brasilia Camo Backpack
This 24-liter backpack stands out with a bold digital camo print and 65% recycled materials. It includes a padded laptop sleeve and a water-resistant bottom, which is perfect for daily use, team travel, or any active brand that wants gear that keeps up.
4. Under Armour®
Under Armour backpacks are built for action: tough, water-resistant, and made to handle whatever the day throws at you. They’re a natural fit for fitness-focused brands or anyone who wants gear that performs under pressure. Think gym bags, team packs, or daily carry with a sporty edge.
Ideal for: Athletic organizations, fitness centers, and performance-driven brands
Top Pick: Under Armour Unisex Hustle II Backpack
This 29-liter backpack is ready for anything, with UA Storm® water resistance and HeatGear® shoulder straps for all-day comfort. It includes a soft-lined laptop sleeve and plenty of pockets.
5. OGIO®
OGIO backpacks are made for modern life. They’re sleek, organized, and built with tech in mind. With smart compartments and durable builds, they’re perfect for professionals who need to stay connected and on the move. It’s no surprise they’re a top pick for branded corporate gifts.
Ideal for: Corporate environments, tech companies, and professional service firms
Top Pick: OGIO® X-Fit Pack
This 23-liter pack does it all. It features a crush-resistant tech pocket, a separate wet/dry shoe compartment, and an ergonomic design that moves from the gym to the office without missing a beat. There’s also plenty of space to showcase your logo in style.
6. Samsonite®
Samsonite is known for travel-ready gear that looks sharp and holds up over time. Their backpacks combine polished design with smart features, making them a great fit for professionals who are always on the go. If you want your brand to make a sleek, high-end impression, Samsonite delivers.
Ideal for: Professional services, executive gifts, and travel-focused companies
Top Pick: Samsonite Better Than Basic Laptop Backpack
This eco-conscious pack features durable matte polyester with a recycled rPET lining and a padded compartment for laptops up to 15.6 inches. The StackIt trolley pass-through adds travel convenience, and there’s plenty of space for your logo to shine.
7. Carhartt®
Carhartt backpacks are made to take a beating. Built for job sites, workshops, and the outdoors, they’re all about durability and practicality. If your audience values grit, reliability, and real-world function, Carhartt is the brand that speaks their language.
Ideal for: Construction companies, trade organizations, and industrial brands
Top Pick: Carhartt® Canvas Backpack
This 21-liter pack is made with rugged 500D polyester and coated with Rain Defender water repellent. It has a spacious main compartment and a clean front panel that gives your logo plenty of visibility. It’s built to last and made to represent hardworking brands.
8. High Sierra®
High Sierra makes solid, adventure-ready backpacks that don’t cost a fortune. They’re reliable, practical, and great for bulk orders or events where you need high impact without a high price tag. If you’re looking for value without cutting corners, this brand delivers.
Ideal for: Schools, non-profits, and organizations with budget-conscious promotional needs
Top Pick: High Sierra 17″ Computer UBT Deluxe Backpack
This feature-packed backpack includes a quilted 17-inch laptop compartment, four organizational sections, and Airflow padded straps for comfort. It also comes with a lifetime warranty and plenty of room to make your logo stand out.
9. New Balance®
New Balance blends athletic roots with simple, functional design. Their backpacks are low-profile, well-made, and easy to wear, which makes them a great fit for brands that value both style and practicality. It’s a solid choice for wellness events, fitness giveaways, or everyday promos.
Ideal for: Athletic brands, wellness companies, and lifestyle-focused organizations
Top Pick: New Balance® Cord Backpack
This everyday pack includes a spacious main compartment with internal organization, a front bungee system, and dual water bottle pockets. Padded straps make it comfortable to carry, and the clean design gives your logo room to stand out.
10. Thule®
Thule backpacks are made for professionals who expect more from their gear. With smart compartments, durable materials, and a sleek modern look, they’re ideal for tech-savvy teams and executive gifts. If your brand is all about innovation and precision, Thule fits right in.
Ideal for: Tech companies, engineering firms, and premium corporate gifts
Top Pick: Thule Stravan 15″ Laptop Backpack
This contemporary commuter pack features SafeEdge MacBook protection and crush-proof SafeZone compartment. The water-resistant nylon construction provides premium functionality with sophisticated decoration opportunities.
Tips For Choosing the Best Backpack Brand
Selecting the perfect backpack brand for your promotional campaign means understanding your audience’s lifestyle, needs, and brand preferences. The best backpack brands share key characteristics that make them effective promotional tools when customized with your logo.
Consider these essential factors when making your choice:
- Target audience lifestyle: Active groups respond well to performance brands like Under Armour and Nike, while professionals are more likely to connect with sleek options from Samsonite or Thule.
- Use case scenarios: Outdoor crews need durability from brands like Carhartt and The North Face. Office teams benefit from backpacks with tech-friendly compartments and smart organization.
- Brand values alignment: Eco-conscious companies may lean toward Patagonia, while performance-focused brands often go for athletic names that reflect their drive and energy.
- Budget considerations: Premium picks like Thule and Samsonite are great for high-end gifts. If you’re buying in bulk, High Sierra gives you quality without going over budget.
- Customization potential: Choose backpacks with clean surfaces and practical imprint zones that show off your logo without getting lost in the design.
- Practical features: Look for features like laptop sleeves, water resistance, or extra storage that fit your audience’s daily routines.
Custom backpacks are standout client gifts that offer long-term brand exposure and real-world utility. Pair them with other personalized products to create a branded experience your recipients will actually use and remember.
Find the Best Backpack Brand for Your Business Needs
Make your mark with top 10 backpack brands that perfectly match your audience. Your Dedicated Account Manager can help you navigate our complete collection of practical business promotional products.
Pinnacle Knows Promo, and it shows in the way we help you select backpack brands that create lasting connections with your audience while keeping your brand visible in their daily adventures. Let’s find the perfect backpack solution that carries your message forward.
FAQs About Backpack Brands
Expert answers to common questions about promotional backpack selection
1. What are the best backpack brands for corporate gifts?
Samsonite, OGIO®, and Thule offer professional aesthetics and premium features perfect for executive and client appreciation programs.
2. Which backpack brands offer the best durability?
Carhartt®, The North Face®, and Under Armour are built for demanding environments with superior materials and construction.
3. Are branded backpacks good giveaway items?
Yes! Backpacks provide excellent brand visibility, daily use value, and large customization space for logos and messaging.
4. What’s the best backpack brand for outdoor use?
The North Face® and Patagonia® lead outdoor performance with weather resistance, durability, and adventure-ready features.
5. Can I add my logo to these backpack brands?
Absolutely! All featured brands offer customization options including embroidery, screen printing, and other decoration methods for your branding.
