Marketing Ideas

Promotional Snacks: Coming Soon to a Runway Near You?

You might have seen Kim’s post back in September about the now-infamous meat dress Lady Gaga wore to the MTV Video Music Awards. The dress sparked commentary from everyone from vegans to meat-lovers, fashionistas to biologists (who said Gaga’s dress was likely crawling with maggots during the awards show).

While Lady Gaga was the first (or at least the most famous) person to wear a dress made out of food, she certainly won’t be the last, as artists and fashion designers have proven with some recent creations, showcased in an article by Diana Adams of Bit Rebels. Who knows: maybe someday soon clothing and accessories made out of promotional snacks will be the next big thing in marketing?

Continue reading →

Posted by Admin in Marketing Ideas, 0 comments

Don’t Overlook Gift Bags this Holiday Season

Sure, we’ve all heard the old saying, “Don’t judge a book by it’s cover,” but do we really listen? Many times, as I peruse the shelves at the library, I will put books down if the image on the front doesn’t intrigue me. Likewise, during the holiday season, I decide which presents to open first by their appearances. If the items are beautifully wrapped with bows or come in sophisticated gift bags stuffed with tissue, you can bet I will gravitate towards them first. Gift bags, and packaging in general, leave a lasting impression on recipients and should be part of a company’s larger marketing plan. Organizations can start thinking about gift bags as soon as they purchase their corporate holiday gifts, and choose the perfect look and size to fit their presents. Some product packaging can even be ironic. Have you ever ran into a situation like this one?

Continue reading →

Posted by Admin in Marketing Ideas, 1 comment

Gap Uses Location Based Advertising to Give Away Custom Apparel


For those of you who, like me, wish you could go shopping without spending any money, your dream might be coming true. Gap announced that they will give away 10,000 pairs of jeans to shoppers who check into a Gap retail location using Facebook’s new Deals feature. This campaign will not only help Gap to bring more consumers into the store as the holiday season nears but, through the use of incentives such as custom apparel, will also encourage people to participate in location-based social media. Although Facebook and Twitter have gained popularity, the Pew Research Center recently found that only 4% of online adults currently use location-based services, such as Foursquare or Gowalla.

Continue reading →

Posted by Admin in Marketing Ideas, 0 comments

Edible Promotional Meats and Cheeses to Accompany Your Edible Fashion

I found an article on Yahoo discussing food as a fashion statement. We all know about Lady Gaga’s meat dress from a few months back, but she wasn’t the first to rock food as a fashion accessory. Edible promotional meats and cheeses are always a good choice, because everyone loves to get treats, especially around this time of year. So it is perfectly understandable why the fashion industry would follow suit, models could stand to eat something every once in a while. Just as the images from the article show all different sorts of foods used for the designs, edible promotional products are more than just a bowl of mints. From hand-dipped chocolate covered cookies to an entire gift basket of meats and cheeses, edible promotional products can cover all the bases for corporate holiday gift ideas or as a customer thank you gift anytime of year. Bon Appetit!

Stephania
Merchandising & Marketing Coordinator

Posted by Admin in Marketing Ideas, Seasonal Marketing Ideas, 0 comments

Replace Your Sony Walkman with a Promotional MP3 Player

After 30 years, the Sony Walkman has officially been retired – and unlike Brett Favre, I have a feeling it won’t be back anytime soon. As the first low-cost, portable music player, the Walkman (originally called the Soundabout in the US) made it possible for people to listen to music anywhere. In a society of people who are always on the go, this is a luxury that many of us take for granted.

Nowadays, people love their music, and they want to have it with them everywhere: during their daily commute, at the gym, even at the grocery store. Help your customers jam all day long with a promotional MP3 player.

Keep reading…

Posted by Admin in Marketing Ideas, 0 comments

Remember Celebrity Encounters with 4-Color Process Promotional Products

The Dalai Lama was in Atlanta this week, and one of the Pinnacle marketing department’s own, Sarah, was lucky enough to meet him – though she might have been more excited about meeting Richard Gere, who joined forces with His Holiness and Alice Walker for a discussion on spirituality and creativity.  Likewise, Buzzfeed recently published the 21 Best Pictures of Luke Perry at Dragon*Con, a series of award-worthy photos of Perry with fans at the world’s largest fantasy/sci-fi convention.

When us normal people meet a celebrity or other prominent individual we admire,it’s special. So why not remember the occasion with 4-color process promotional products?

Continue reading →

Posted by Admin in Marketing Ideas, 0 comments

Bring Them to Your Booth with Inexpensive Giveaways

This past Saturday my husband and I had the pleasure of attending the first annual Grayson Blues & Brews festival in Grayson, GA. While the entrance fee was a bit on the steep side, the promise of an afternoon of free-flowing beer tastings, an event t-shirt and other inexpensive giveaways was enough to seal the deal. And with a rather large crowd, the event seemed to be a hit in the growing Gwinnett town.

Continue Reading…

Posted by Admin in Marketing Ideas, 1 comment

Promotional Kits for National Preparedness Month

This morning on my way to work, a shining beacon of inspiration hung above the highway: an illuminated Georgia DOT sign encouraging commuters to ‘Get Prepared for Preparedness Month.’ I immediately felt smug as I glanced in the rear view mirror at my automotive emergency kit. However, that comfortable feeling soon disappeared as I began to consider the opacity of the suggestion on the sign: ‘Get Prepared’ for what? I might have a couple of promotional kits in my car for first-aid catastrophes and vehicular issues, but that was the extent of my preparedness. As soon as I got to my desk I started in on a little research and development and was relieved to find that there is a promotional kit to prepare me for any unforeseen circumstances, from a lost button that needs reattached to an impromptu craft party. Get prepared…

Posted by Admin in Marketing Ideas, 0 comments

Promotional tools for home improvement

I purchased my first townhouse last November and have slowly and steadily been making little and big improvements here and there. I completely understand now why a homeowner’s work is never done. I never would have thought of promotional tools as being a helpful or useful household tool, but with practicality being a driving factor in how more and more Marketing departments determine what promotional products they will purchase, a promotional tools sounds very fitting. I definitely could have used several more promotional tools over this past weekend as my parents and I tried to widen a doorway within my home. I will get my home there, slowly but surely.

Posted by Admin in Marketing Ideas, 1 comment