Marketing Ideas

Office Toys – An Antidote to Wasted Work Hours?

At the end of last year Online MBA put together an interesting infographic about the way people spend (or waste) time in the workplace, and it quickly spread throughout the realms of the internet – likely by those people who were wasting their time on the web during their workday.

Among the most fascinating statistics displayed:

  • -The average worker admits to wasting 3 hours per 8-hour workday (not including lunch and scheduled breaks.)
  • -64% of workers admit using the Internet for personal purposes during work hours.
  • -65% of YouTube viewers watch between 9am and 5pm on weekdays when (presumably) at work.
  • -18 hours a week spend surfing the web during work hours translates to $759 billion total salary cost for employers.
  • -Fantasy football alone cost employers $10.5 billion in lost productivity.

Now to be fair, workers often need to take brief, mental breaks between their periods of hard-working, productive time, but maybe if business owners provided their workers with some fun office toys, like custom Rubik’s cubes or imprinted Mind Trap puzzles employees’ downtime could be spent in a way that still keeps the brain waves functioning at an optimal level.

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Promotional Gifts for Valentine’s Day

Many people complain that Valentine’s Day is a holiday created by greeting card and chocolate companies to boost sales in their respective industries, but it’s much more than that – it’s a chance to show those who matter to you how much you care about them in the most cutesy, cheesy, sparkly, over-the-top way you can think of. I encourage you to accomplish this daunting task with the aid of promotional gifts. Bosses, boyfriends, and grandmas alike can use promotional gifts to express their appreciation for those they appreciate.

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Promotional Media Storage Cases Help Promote Brand Awareness

As more and more people invest in gadgets such as Kindles, iPads, and blackberries it is important to have the right promotional media storage cases to store, charge, and protect them.

Just last Friday, Mashable reported that Kindle books were now outselling paperbacks on Amazon, just six months after e-books outsold hardcovers. Now, Amazon can say e-books are responsible for their $10 billion earnings in a single quarter.

As portable electronics grow in popularity companies should consider using promotional media storage cases to promote their brand or service. Whether a person uses there iPad in a coffee shop or a trade-show, people pay attention to the device and the case they store it in. Continue reading →

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Promotional Pet Products for New Pet Owners

Last weekend, we welcomed the newest addition to Pinnacle’s marketing family: a cute little puginese named Sophie. Kim and her husband adopted the little puppy from the PAWS Atlanta shelter after seeing a picture of her in an e-blast and deciding that they just had to have her (I can’t say I blame them!) Since Kim is our Merchandising Team Lead, Sophie is sure to become the proud new owner of some great promotional pet products. From pet travel bowls and reflector IDs to keep a puppy hydrated and safe to a Paw Keep-It Clip to help food stay fresh, there are so many products to from which to choose. Organizations in the pet care industry can use these products for a variety of promotional purposes. For example, pet stores and dog walkers can use giveaways to increase brand awareness in a community while organizations such as PAWS can use these promotional pet products to thank loyal volunteers and/or to encourage adoption.

Sarah
Marketing Coordinator

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How Colors Affect Purchases – and Promotional Products

Earlier this month Penn Olson published an article regarding the ways that color affects consumers and their purchasing decisions. Referencing a behavioral analysis conducted by KISSmetrics, they cited that the “study reflected that 93 percent of the consumers place aesthetic and color above other factors when shopping. Color is also strongly associated with branding with 80 percent of the consumers recognizing a brand by its corporate color.” The research presented is certainly broad, but can still be effectively applied to website graphics, marketing materials, and yes, even promotional products.

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Encourage Sustainability with Promotional Drinkware

In a recent e-mail blast, Caribou Coffee announced its latest promotion: customers can save 50 cents on any beverage by having it made and served in their own Caribou-branded promotional drinkware. Caribou certainly isn’t the first to come up with such a promotion and they won’t be the last, but as the second-largest specialty coffee and espresso retailer in the United States, this marketing campaign is likely to be successful on a variety of levels. Not only do customers save money on great coffee and get to feel good about proactively participating in an eco-friendly campaign, but they also walk away with a high-quality piece of promotional drinkware they’ll be able to use in the future – even if the promotion expires.

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Didn’t Win Mega Millions? Try Your Luck With Custom Scratch Off Cards.

Last night’s Mega Millions drawing produced two new millionaires. Some fortunate person from Idaho and another from Washington will be splitting the $355 million jackpot thanks to their new lucky numbers: 4, 8, 15, 25, 47 and the mega ball number 42. Millions of people play the Mega Millions multi-state lottery game and millions more purchase lottery tickets from their own state lottery programs. Companies looking to draw the same participation and excitement from consumers for potential winnings can utilize custom scratch-off cards in their marketing efforts.

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Upcoming Trends in Promotional Apparel

If promotional apparel is in your company’s marketing plan for 2011, take note! A recent article from ASI Central highlights the top 7 apparel trends for 2011, many of which will likely make the transition from the runways to our website soon enough.

Author Jennifer Vishnevsky points out a number of trends that have been hot in 2010 and will continue into and through the new year – the distressed look that comes from comfortable, vintage-looking burnout tees and pigment dyes is here to stay, as are military-inspired items such as miltary caps, jackets, and outerwear. You’ll continue to see these styles in the mens, womens, and childrens sections of department stores.

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Promotional Snacks: Coming Soon to a Runway Near You?

You might have seen Kim’s post back in September about the now-infamous meat dress Lady Gaga wore to the MTV Video Music Awards. The dress sparked commentary from everyone from vegans to meat-lovers, fashionistas to biologists (who said Gaga’s dress was likely crawling with maggots during the awards show).

While Lady Gaga was the first (or at least the most famous) person to wear a dress made out of food, she certainly won’t be the last, as artists and fashion designers have proven with some recent creations, showcased in an article by Diana Adams of Bit Rebels. Who knows: maybe someday soon clothing and accessories made out of promotional snacks will be the next big thing in marketing?

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Don’t Overlook Gift Bags this Holiday Season

Sure, we’ve all heard the old saying, “Don’t judge a book by it’s cover,” but do we really listen? Many times, as I peruse the shelves at the library, I will put books down if the image on the front doesn’t intrigue me. Likewise, during the holiday season, I decide which presents to open first by their appearances. If the items are beautifully wrapped with bows or come in sophisticated gift bags stuffed with tissue, you can bet I will gravitate towards them first. Gift bags, and packaging in general, leave a lasting impression on recipients and should be part of a company’s larger marketing plan. Organizations can start thinking about gift bags as soon as they purchase their corporate holiday gifts, and choose the perfect look and size to fit their presents. Some product packaging can even be ironic. Have you ever ran into a situation like this one?

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