Client Success Story: Sprite Social Engagement Kits

Challenge:

Sprite needed a creative way to promote their “Obey Your Verse” campaign minecraft downloaden met account. This campaign was part of their limited-time Lyrical Collection, which celebrates hip-hop music and its impact on society. “Obey Your Verse” featured Sprite cans and bottles with lyrics by Drake, Nas, The Notorious B.I.G., and Rakim printed on them kostenloses antivirus programm downloaden.

Solution:

Pinnacle created two fully custom kits - a VIP Kit and a Media Kit - to highlight the different can designs windows store apps herunterladen.

The VIP Kit contained four of the “Obey Your Verse” Sprite cans showcased in foam holders, and a pair of Beats by Dre headphones.

The Media Kit contained four of the “Obey Your Verse” Sprite cans showcased in foam holders, a USB drive containing pre-loaded information for the campaign launch, and a booklet to explain more about the campaign amazone prime video herunterladen.

Both kits were packaged in a branded green box. The inside cover of the box had an image of the four artists.

Result:

Sprite drop-shipped the boxes directly to influencers, artists, and radio stations. Recipients posted pictures of their kits with the hashtag #ObeyYourVerse on Twitter and Instagram. The different designs became somewhat of a collector’s item, as consumers hurried to purchase all sixteen before the campaign ended.

Custom Sprite Kit
Sprite Cans
Sprite Box

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