promotional giveaways

Custom Bag Must-Haves: Finding the Perfect Summer Bag

Custom Bag Must-Haves: Finding the Perfect Summer Bag

When it comes to choosing the perfect summer bag, every person has his/her own judging criteria. And as the seasons change, so do the style trends, and in turn, the needs of the customer. Along with being attractive, a good bag needs to meet a customer’s lifestyle.

In fact, according the Advertising Specialty Institute, bags have been found to generate more impressions than any other promotional item. In terms of your business, you can take advantage of this opportunity, in order to build your brand.

How??

By rewarding current customers for their continued support, and attracting potential customers with a custom bag that’s both fashionable and functional.

Utilize these suggested promotional products, and you’ve literally got sales in the bag!

Barbados Tote

Customers are sure to appreciate the Barbados Tote Bag, which is a sturdy alternative to the traditional plastic bag. In two summery colors, and made of straw paper with cotton rope handles, this bag is easy on the eyes AND on the hands. You may think that it’s special enough to turn heads at summer get-togethers, but by custom printing your corporate logo on it, you can make your brand the starring feature. With each use, your customers can inspire curiosity about your brand amongst your potential clients, consequently building your audience and achieving heightened brand awareness. Your business will certainly not blend in with the competition using this fresh perspective on a standard summer bag.

Barbados Tote

Captiva Bag

From the beach to the trade show to the company picnic, the Captiva Bag truly lives up to its name – captivating audiences. The simple, yet impactful design provides a huge, blank canvas for neatly screen-printing your corporate logo on the front of the bag. Additionally, you can choose from three bright color schemes that are perfect for any season. As an added bonus, this custom bag is available for free rush production 5 days after your logo art is accepted. A Captiva custom swag bag is a simply meaningful gift for customers to commemorate their positive experience with your brand.

 Captiva Bag

Whale Beach Bag

Keep your gear and accessories in, and keep out the sand, water, and dust. The Whale Beach Bag is a sturdy mesh bag equipped with plenty of pockets and tremendous storage space. It will be the perfect accessory for customers to use regularly over a long period of time in all different places. Custom branding this bag will allow customers to safely and stylishly carry their necessities, and to act as your personal marketing team. In doing so, your business can build brand awareness and recognition at very little cost to you.

 Whale Beach Bag

Your ongoing business goal is to build brand awareness and “get your name out there.” Custom promotional bags have proven to be impressive marketing tools to make this possible. Custom bags allow you to capture the character and personality of your brand, all while building a loyal following.

For more great ideas for unique, brand-building giveaways and swag, be sure to visit Pinnacle Promotions to learn how you can Make the right impression™.

 

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Promotional Calendars: A Year’s Worth of Branding

Promotional Calendars: A Year’s Worth of Branding

If your business is on the fence about using promotional products as a marketing tool, consider a product that will not just represent your brand, but will also prove to be useful for customers.

With consumers living chaotic lives, they need a way to keep their minds clear and their days organized. Therefore, an excellent promotional product to take advantage of is a custom calendar.

Here’s a selection of promotional calendars on sale now that will provide a year’s worth of branding without much effort on your part.

Life’s Little Instruction Book Desk

What sets this calendar apart from the others? With this custom calendar, your customers can get every month of 2016 off to a bright start. Each month, customers will enjoy reading a piece of handy advice from H. Jackson Brown, the acclaimed American author of the best seller, Life’s Little Instruction Book. With your corporate logo custom printed on the base of the calendar, this sale item will make an exceptional complimentary gift to customers that reminds them of some helpful little life lessons AND your business value. Perfect for the home or the office, this custom calendar is an attractive and cost-effective way to achieve long-term branding.

 Life's Little Instruction Book Desk

Scenic Moments Large Desk

Customers can take a trip across North America over the course of a year without ever leaving their desks, and they can rest easy knowing that your custom calendar is close at hand. When brought together, these features create a winning combination that gives your business the ticket to better brand awareness. Being able to connect with customers and to simultaneously promote your products and services without having to distribute something bulky to them, will give you a huge advantage over your competitors.

 Scenic Moments Large Desk

Presidents Hanger Span-A-Year

There’s never a bad time to learn a little history. This single-page custom calendar features all forty-four United States presidents, with the Declaration of Independence as the background. On the backside of the calendar, you will find short bios of each and every president. A rectangular area in the middle of the calendar provides a solid amount of space for you to add your corporate logo and any additional branding. With the information provided, customers will be inclined to retain it as a keepsake even after the year is over. This custom calendar is a meaningful tool that provides value to your customers (and your brand) every day of the year.

 Presidents Hanger Span-A-Year

Adding custom calendars to your marketing campaigns will benefit customers day by day at little cost to your business, all while successfully developing brand awareness and building a loyal following.

Making your brand and business a success does not happen overnight. It takes time and strong marketing, and promotional calendars are a top choice for expediting this process and helping you Make the right impression™.

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Trade Show Tuesday: How to Create a Killer Trade Show Display

Trade Show Tuesday: How to Create a Killer Trade Show Display

Businesses of all sizes utilize trade shows as a platform to share their products and services, to interact directly with their target audiences, and most importantly, to find customers and help their business grow by driving sales.

In order to do this and to successfully attract the attention of potential customers, each business must create a memorable exhibit that differentiates itself from the others.

With a combination of creativity and smart planning, it’s easy to create a winning trade show display. Keep the following in mind when designing your booth’s display at your next trade show.

 1. Consider Exhibit Size

You may think that having the biggest booth at the trade show is a sure fire, winning marketing strategy. However, this is definitely not the truth. Instead, you should consider what your goals are, as well as what’s required to achieve those goals. You may be more focused on generating sales or introducing a new product to the public or EVEN just to gain a stronger brand awareness. Consider how many attendees you can expect at the show, how many of your own representatives will be at your booth, and how much space is required for you to conduct business. Once you have an idea of what you need to stand out amongst the plethora of other exhibits, you can then decide what sorts of graphics and displays you need to achieve the most visual impact. 

Screen Shot 2015-06-08 at 3.13.10 PM

Item#: 333285 – Show ‘N’ Rise ™ 10′ Curve Floor Mural Display Item.

2. Make Your Brand the Star

At a trade show, you want to make your brand the focal point of your display. Instead of overwhelming attendees with excessive information and graphics, it’s absolutely essential to clearly outline your brand message, your mission, and its benefit to your target audience. If you can do this effectively, that attendee will be interested in learning more and possibly even conducting business with you. Keep in mind that trade show attendees have only a few moments of their time to see what you have to offer. Ultimately, you ideally want to create a professional looking booth that makes your brand’s point and clearly explains your business. Items like custom table skirts are perfect for brand recognition and awareness. Remember that you are trying to draw in potential prospects with your display – not just random people. Therefore, while your brand is still the focus of the display, you should know whom your target prospects are, and then develop your design accordingly. 

Screen Shot 2015-06-08 at 3.28.48 PM

Item#: 109002 – Four sided 6′ Standard Table throw

3. Make Your Display Memorable

In order to get some ROI from your trade show display, above all, you have to make it memorable. There’s no point in investing extensive time and energy into creating a display that doesn’t attract prospects or stay fresh in their minds long after leaving the trade show. You want your display to be the most positive representation of your business, so you must know your unique selling proposition (USP). What is it that differentiates you from your competitors? Knowing this, you can create appropriate and impactful graphics, and this will make it easier to showcase your products and services in a memorable way. Incorporating promotional products or promotional giveaways into your trade show strategy is also an incredibly cost effective and creative way to grab attention and invite customers to your booth. Providing attendees with complementary, unique and useful promotional takeaway items functions as an alternative business card and call to action that can actually be used everyday.

Screen Shot 2015-06-08 at 3.30.45 PM

Item#: 227 – Silicone Card Sleeve

When planned and executed correctly, trade shows can be incredibly effective marketing tools. So before you head out to your next trade show, make sure that you have a professional display, a brand with personality, and a smile on your face.

Going in with a plan will make the experience all the more relaxing and will help you reap the maximum benefit and ensure that you Make the right impression™.

 

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3 Surprising Things You Don’t Know About…Promotional Apparel

3 Surprising Things You Don’t Know About…Promotional Apparel

When shopping for promotional apparel, don’t make the mistake of missing out on 3 key factors that matter and should be part of your decision-making process.

megan500
We interviewed our Sr. Merchandising Manager Megan McConnell and she shared her top 3 things that people need to know about purchasing promotional apparel.

Protection Factors

The trend of protection factors in fabrics also applies to promotional apparel. OSHA recommends your workforce be protected from UV Rays and monitor themselves for skin cancer regularly.

Many customizable items have fabric that is rated for UVA-blocking ingredients. Also, you can find micro-bacterial fabrics throughout promotional categories such as apparel and even home goods.

Port Authority Ladies Tech Pique Polo

Port Authority Ladies Tech Pique Polo

Port Authority Tech Pique Polo

Port Authority Tech Pique Polo

Quality Standards

The U.S. Consumer Product Safety Commission has strict requirements for apparel labeled or sold as “Youth” apparel. The fabric must be labeled for origin of location, contents and safety issues like flammability. A hooded promotional sweatshirt labeled for “Youth” does not have drawstrings around the hood, per USCPSC guidelines.

Gildan Youth Heavy Blend Hood

Gildan Youth Heavy Blend Hood

Get a sample!

Pinnacle recommends you request an actual sample when purchasing promotional apparel or uniforms. This helps with both product use and sizing. With a sample in hand, you can see better how the embroidered image will look and you can get a feel for sizing in length and width. Looking for tall or extended sizes? Talk to your Account Manager for more information! Call us today at 800-351-4226.

When thinking about promotional apparel for your organization or your customers, think about these 3 surprising things that help guarantee the customized apparel you choose will help you to Make the right impression.™

Pinnacle Promotions

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Case Study: Gift with Purchase

Case Study: Gift with Purchase

Challenge

Hush Puppies was looking to increase sales of Hush Puppies shoes in the Fall for their WeatherSmart campaign and in the Spring for their Commuter campaign using a gift with purchase. The Pinnacle programs team worked closely with the fabulous group at Hush Puppies to develop just the right products to help Hush Puppies make the right impression with their value-added items.

“Hush Puppies helped the world relax… but it took a bit of work to get there. The history of Hush Puppies is rooted in comfort innovation – from the first casual shoe with Worry-Free Suede® to the many patented technologies that make shoes more comfortable and lightweight. From the beginning, the revolutionary use of Scotchgard® leather protector, added during the tanning process, made Hush Puppies leather scuff, stain and water resistant and changed suede footwear forever. Water beaded up and rolled away, leaving feet dry and the suede soft, supple and looking like new. Hush Puppies made “worryfree” a benchmark of its shoes and its brand attitude. In the 1980’s, Hush Puppies combined “computer modeling, biomechanical design and state of the art shoe crafting” to introduce the Hush Puppies “Body Shoe®” and ushered in the walking shoe era.”

The long, storied history of innovation at Hush Puppies set the bar high for quality and unique product offerings!

Solution

Pinnacle provided our client with IdeaKits featuring product ideas that would speak to the campaign messages.
• For WeatherSmart Campaign, we designed a fashion-forward folding umbrella that would appeal to the retail distribution channel.HPW-U-041810 042
• For Commuter Campaign, we designed a fashion-forward keychain and introduced a clever, new & unique product called the PopSockets(R) for a mobile technology accessory.HPS119HPS118

Pinnacle managed the production and distribution of these 2 campaigns to Hush Puppies’s nationwide retail channels. We also held available leftover inventory on these items that we then re-purposed for Dealer Incentives (WeatherSmart) and to tie into a Social Media Campaign Giveaways (Commuter).

Result

Pinnacle not only was able to manage and execute the projects successfully for the US, but also for the UK and Canada markets. In addition the retail partners responsible were very impressed with the drive in sales and appreciated we were able to integrate into their distribution network without any hassles.

Pinnacle Promotions

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The Importance of Toys

The Importance of Toys

The average workplace desk has 2.3 toys. Of the desks surveyed, the most popular office toy: The branded Rubik’s cube.

Toys are fun! Toys make you laugh! Toys can make you feel like a kid again! Toys can turn a difficult workday into a positive and even productive day! Putting your logo on a toy can create an instant connection between you and happiness for your audience. Here is a list of some of the logo’d toys we saw in our survey and fun ways to use them.

1.
promo-popper-16096
Our clients created this super-fun video for their branded Popper.
We. Can’t. Stop. Watching.

2.
recycled-yo-yo-12927
The branded Yo-Yo is part brander’s dream and part classic childhood toy. Put your logo on this Yo-Yo and take the dog for a walk.

3.

rubiks-cube-9-panel-promotional-toy-9810
Born in 1981, Rubik’s cube becomes an instant hit among geeks and non-geeks alike. It is a staple of our childhood, that has been updated for today’s branding marketing. You can put most any logo on the red, yellow, white and blue squares of the cube we all know and love. Even if we can’t all solve the Rubik’s cube.

4.
toss-n-splat-amoeba-ball-31170
SPLAT! ‘Nuff said.

5.
leatherette-ball-15116
To play with by yourself or your coworkers. The promotional hacky sack can provide hours of unproductive fun. And someday, if you practice really hard, you too can become as amazing as Evan Lovely. You, and your brand, can both be winners!

6.
round-promo-spring-9819
Who can forget the classic television commercial? Wax nostalgia with this colorful and fun promotional spring. Keep visitors entertained at your booth, also works great as a fun gift to loyal customers.

7.
10-flying-disk-w-matching-pouch-15336
The flying disc is perfect for the employee lunch break or your school’s field day. Your logo on one of these can take your brand above the crowd and put smiles on faces. You might not be as good at this as Brodie Smith, but spend a few lunch hours and “brainstorming meetings” with an imprinted flying disc and you might make a few trick shots of your own!

Do you have a promotional toy at your desk? Do you use toys as giveaways for your tradeshow booth? Snap a pic and share it with us on our Facebook wall!

Pinnacle Promotions

Posted by Lee in Cool Promotional Products We Love, 0 comments
What IS a promotional product?

What IS a promotional product?

Someone said to us recently, “What IS a promotional product?” We were aghast to realize everyone might not necessarily know what is classified as a promotional product. Promotional products can be anything. And if you take a look around, you might be surprised to find out just how many promotional products you do own!

Here are a few promotional items that you might find around your home and office right now:

The concert tee

Your concert t-shirt is actually a promotional product! The band put their logo on the shirt, and you have worn that shirt until it has faded out.

Your concert t-shirt is actually a promotional product! The band put their logo on the shirt, and you have worn that shirt until it has faded out.

Bank pen

The traditional bank pen may be where it all started! The very foundation of promotional products has always been a logo on a pen.

The traditional bank pen may be where it all started! The very foundation of promotional products has always been a logo on a pen.

Soda cup

Reusable soda cups have become the staple for restaurants. And, when paired with the restaurant logo and the soda name the promotional soda cup becomes the double-marketing whammy!

Reusable soda cups have become the staple for restaurants. And, when paired with the restaurant logo and the soda name the promotional soda cup becomes the double-marketing whammy!

Matchbook

This classic promotional item may not be as popular any longer, but the personalized matchbook was an early marketing adopter due to the high-visibility and available imprint space.

This classic promotional item may not be as popular any longer, but the personalized matchbook was an early marketing adopter due to the high-visibility and available imprint space.

Calendar

A fixture in the real estate markets, the promotional magnetic calendar can be found on many a refrigerator at the start of the New Year!

A fixture in the real estate markets, the promotional magnetic calendar can be found on many a refrigerator at the start of the New Year!

Letter opener

We asked a focus group to tell us the most useful promotional item at their desk right now. Their overwhelming answer? The letter opener.

We asked a focus group to tell us the most useful promotional item at their desk right now. Their overwhelming answer? The letter opener.

Shopping bag

Now it’s not just the store from which the bag came that wants to use the space for advertising, it is also products that want a piece of the branding pie. The marriage of Kroger and Kraft on the same reusable grocery tote is in the near future.

The reusable shopping bag market has exploded! With everyone trying to do his or her part to save the planet, the value of the grocery tote has grown. The state of California has become the first state to propose banning plastic bags. Now it’s not just the store from which the bag came that wants to use the space for advertising, it is also products that want a piece of the branding pie. The marriage of Kroger and Kraft on the same reusable grocery tote is in the VERY near future.

Take a look around! Tell us just how many promotional products you see. We think you will be surprised at how many promotional products we have in our lives and the prominence of some of those products. Now that you see just how many things classify as promotional products, think about your audience reach when you put your brand on a customizable item. The value of promotional products cannot be understated!

Pinnacle Promotions

Posted by Lee in Cool Promotional Products We Love, 1 comment

7 Awareness Products that Make a Big Impact

Everyone is talking about it! The ALS Ice Bucket Challenge. The challenge was started by golfers on a television show called the Morning Drive, and brought full-circle when golfer Chris Kennedy challenged his cousin and connected the challenge to fundraising for ALS research. The challenge has helped to raise almost $95 million dollars this year, whereas the ALS Association raised just over $2 million dollars in all of last year. The Pinnacle Art department was recently challenged, and they performed their own ice bucket challenge. (Watch the Pinnacle Promotions Ice Bucket Challenge HERE)

If your organization doesn’t have the notoriety yet of the ALS challenge, there are things you can do to generate awareness for your cause or event with the use of promotional products. And, when thinking about awareness products the first question you should ask yourself is, “What do I hope to accomplish with this promotional item?” Most of our top promotional products fall into one of three categories: Giveaways, Prizes, For Sale.

Here are some examples of products our clients have used for Awareness events, and the categories in which they were used:

Giveaways

1.

Awareness RIbbon Keychain

Awareness RIbbon Keychain

2.

Debossed Silicone Wristband

Debossed Silicone Wristband

Prizes

1.

Max Performance Smartphone Armband

Max Performance Smartphone Armband

2.

Bottle for a Cause Custom Water Bottle with Silicone Bracelet

Bottle for a Cause Custom Water Bottle with Silicone Bracelet

For Sale

1.

Ribbon Car Sign Magnet w/ Custom Imprint

Ribbon Car Sign Magnet w/ Custom Imprint

2.

Neon Fruit Infuser BPA Free Water Bottle 24 oz.

Neon Fruit Infuser BPA Free Water Bottle 24 oz.

3.

Die Struck Sandblasted Lapel Pin

Die Struck Sandblasted Lapel Pin

Brand the right promotional product for either a giveaway, a prize or as a for-profit item, you can put your event or cause logo on an item that can extend the reach of your message. Use the branded items to share your story, to start a conversation or to raise money. Awareness is the ultimate goal even if you aren’t using an ice bucket to get your cause out there.

Do you have a favorite promotional product from an event or cause? Share a picture with us on our Facebook page at facebook.com/pinnaclepromotions.

Pinnacle Promotions

Posted by Lee in Awareness Promotional Products, 0 comments

5 Ways to Make People Forget You

Not putting your brand name on the door of your business is the same thing as not using a promotional product. The price of NOT using promotional products all but guarantees people will forget you.

The Advertising Specialty Institute, a leading promotional products association, releases an annual impressions study. ASI breaks down the effectiveness of promotional products against other types of advertising, by product, and by demographic. Every single study type drives home the high-value effectiveness of promotional products.

Here are the top 5 ways to not use promotional products to guarantee people forget you:

Mr. Nobody

inside
1. Don’t put your brand logo on a promotional pen that people find in their kitchen drawer, on their desk or in their purse.

blank lined notebooks
2. Don’t brand a personalized note pad…let’s just keep calling it scrap paper.


3. Don’t put your logo on a shirt or customized uniform to ensure no one thinks about you when you see it in a crowd.

Trade show concept.
4. Don’t put your company name on a reusable tote bag that you give out at a tradeshow and no one will thank you for not helping them carry all of their show swag.

Cafe Eat Sign
5. Don’t put your restaurant logo on a custom mug, on the menu or on the café door. Why do you want people to remember where they at that delicious meal that time?

Click to see our best selling promotional items, and make sure your brand is never forgotten!

Pinnacle Promotions

Posted by Lee in How to Reach a Target Audience, 0 comments