Trade Shows

Magic Answer Ball Says…

greeblie-instrument-of-evilI never thought I would have one. I had friends that bought them. I remember passing by rows of different colored ones in my local department store. But I never saw anything special about the little magic toys.
That is until about a week ago, when my entire outlook on the little round liquid filled balls forever changed. Of course I’m talking about the classic Magic Answer Ball!

Until I received one in the mail a few days ago, I never realized how much I would enjoy having the little fellow accompany me on my desk every day! Sent to me from a prominent industry company to announce a future conference, the little answer ball now sits in front of me directly beneath my computer screen. While I don’t actually believe it can predict the future, it’s a great stress reliever! I find myself asking it questions repeatedly throughout the day. Typically asking the same question an average of about four times until I get the answer I want!

The Magic Answer Ball did its job beautifully! It announced an upcoming event in a fun and memorable way. I have no idea what I did with the included literature, but all I have to do is ask it one question and I’m reminded of the date, location and theme of their conference.

Fun toys and games make excellent promotional giveaways. When a client gets something unexpected and fun, they’re more likely to hang on to it. Puzzles, decision makers, yo-yos, even darts, all make excellent promotional gifts.

Give it a try. Branch out from the norm and take a fun approach to your next promotion.

Kim
Marketing Coordinator

Posted by Admin in Cool Promotional Products We Love, 0 comments

A Special Holiday for Your Pearly Whites…

Concept Bright ToothbrushOn June 26, 1498, the earliest known toothbrush came into existence. It was invented in China, and was initially made from stiff, coarse hog hair affixed to bone or bamboo handles. In 1938, Dupont de Nemours invented the first toothbrushes to feature nylon bristles.

Good oral hygiene is highly valued in today’s world. As a whole, American society strives for brighter, whiter, and straighter teeth to try and emulate the star-quality smiles flashed by celebrities on the red carpet. Toothbrushes are the first item many of us reach for in the morning and the last thing we touch before going to bed, so custom imprinted toothbrushes are certain to impact the lives of your clients or employees.

Dentists, of course, often employ promotional toothbrushes as giveaways, but there are plenty of other professions that, using a creative approach, can effectively integrate dental hygiene products into their marketing mix. Any industry that requires extensive traveling, such as Consulting, should consider distributing practical items like travel toothbrushes or floss dispensers to employees or customers to increase your brand awareness.

In honor of this important day in history (and its implications for your teeth!), be extra precise with your brushing and flossing this weekend!

Posted by Admin in Seasonal Marketing Ideas, 0 comments

Join the Craze…B.Y.O.B.

Deluxe Non-Woven Tote BagThat is Bring Your Own Bag! I know what you were thinking… but it’s the Reusable Grocery Bags that are the biggest trend in grocery stores, specialty food shops and convenience stores right now. Almost every retailer is now selling their own branded reusable grocery tote at checkout to encourage a “greener” way of living. The negative impact of plastic bags on the environment has been heavily publicized in recent years. The Environmental Protection Agency released a study in 2001 estimating the U.S. plastic bag, sack and wrap consumption is somewhere around 500 billion, and a trillion plastic bags are consumed worldwide each year. Of those, millions of these plastic bags end up outside of a landfill in our litter stream. It is hard to ignore and now more than ever, people are encouraged to do their part to minimize the environmental damage caused by plastic bags.

I’ve noticed more and more shoppers bringing their own reusable bags to do their weekly grocery shopping and it is becoming embarrassing or shameful to use the store-provided plastic bags. Not only do you not want to be spotted using a plastic bag, but reusable totes are a great promotional marketing opportunity. Think about it, if you purchase imprinted grocery totes and give them to your customers you not only make a statement about your company’s sustainability initiatives, but you also have provided them with a bag featuring your logo that they will be carrying around the grocery store every week. It’s a win win marketing strategy!

For other earth-saving promotional products, shop our Eco-Friendly category.

Posted by Admin in Recycled Promotional Products and Green Initiatives, 0 comments

Trade Show Tips and Tricks, Part 2 of 2

4'-Eurofit Banner Display KitA great way to increase trade-show traffic is by holding a raffle or drawing for a premium giveaway. Advertise this contest before the event so that attendees and exhibitors know the prize in advance, or even increase suspense by having a surprise giveaway. Put out a bowl or box (or even a briefcase, as pictured above!) for visitors to enter the contest by submitting a business card, and this way you will be able to follow-up after the drawing.

Now that you know how to lure visitors to your booth, hold their interest by distributing inexpensive giveaways to keep your name fresh in their minds long after the trade-show is over. Remember that unique and exciting giveaways can make a lasting impact on recipients because of their novelty factor, but traditional, more practical items like jotters and journals also prove to be successful time after time.

Impress spectators at your booth by filling folders with marketing collateral about your business, testimonials from past clients or partners, and any other relevant information that could pique their interest. Have several copies scattered around your table or display, and a few extras in case visitors want to take one with them.

Cause a stir at your next trade-show with promo products from Pinnacle Promotions!

Posted by Admin in Marketing Ideas, 0 comments

Tradeshow Tips and Tricks, Part 1 of 2

On June 3rd, 1929 the first ever tradeshow was held at Atlantic City Convention Center to focus on the electric light. Whether you call them tradeshows, trade fairs, or expos, these industry events allow businesses and organizations to share information, advertise their wares, and learn about competitors and trends. In America alone, in excess of 2500 tradeshows take place annually, with many virtual tradeshows also taking place online to encourage global participation.

The first contact that your organization will most likely have with other exhibitors and attendees will be a display or booth. Eye-catching and appealing displays and signage are vital in order to distinguish your company from the rest. In light of the high numbers in attendance at most trade shows, use bold colors and concise phrasing to attract attention and showcase your professionalism.

Giveaways and promotional products are other key drivers in drawing a crowd to a booth or display. Participants and other exhibitors will collect numerous goodies throughout the duration of the event, so providing custom imprinted totes and bags to gather belongings is a great way to get your brand noticed from the outset. Additionally, badge holders are valuable promotional tools because participants frequently wear identification badges or name tags around their necks.

Check back tomorrow for more advice to help make your company’s next tradeshow experience both enjoyable and lucrative!

Dana
Marketing Assistant

Posted by Admin in Marketing Ideas, 0 comments