The Hunger Games: Marketing Strategies and Takeaways

The Hunger Games: Marketing Strategies and Takeaways

The first movie in a four-movie franchise based on popular book trilogy, “The Hunger Games,” hits theaters at 12:01 AM this Friday. Excitement has been mounting among fans of the series for months, fueled by a phased digital campaign strategy which kicked off last year. As tends to be the case with movie promotions, “The […]

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The Oprah Winfrey Show: 25 Years of Promotional Giveaways

The Oprah Winfrey Show: 25 Years of Promotional Giveaways

As of April 29th, Kate Middleton may officially be recognized as the Duchess of Cambridge, however Oprah Winfrey still remains the queen of talk show hosts around the world. For twenty five seasons, The Oprah Winfrey Show has aired spectacular episodes that have played host to numerous musicians, actors, celebrities, authors, doctors, and even politicians. […]

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Promotional Cinch Bags for The Palmyra Foundation

Promotional Cinch Bags for The Palmyra Foundation

Earlier this month, the Palmyra Foundation, a non-profit organization dedicated to supplying school books to children in public schools in Jamaica, distributed 7,000 books to 2,000 children during their first week of school. “I think the most gratifying aspect of the experience of sharing these gifts of learning with these delightful, energetic, hopeful children is […]

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