Current Events News

How Tariffs Are Impacting Promotional Products (and What It Means for You)

How Tariffs Are Impacting Promotional Products (and What It Means for You)

If you’ve been following the headlines, you’ve probably seen ongoing conversations around tariffs—particularly with recent shifts in U.S. trade policy. As discussions evolve, especially around tariffs imposed (and in some cases, rescinded), the ripple effects are being felt across many industries—including ours.

Here’s what you need to know about tariffs, how they affect branded merch, and how Pinnacle Promotions is helping you stay ahead of any changes.

What Are Tariffs, and Why Do They Matter in Promo?

A tariff is essentially a tax placed on imported goods. Governments use tariffs to regulate trade, encourage domestic manufacturing, or respond to global market changes. When a tariff is imposed, it raises the cost of bringing products into the country—costs that can eventually trickle down to businesses and consumers.

Since a large portion of promotional product sourcing relies on overseas manufacturing, tariffs can influence pricing, availability, and how quickly your orders ship. That’s why the promotional products industry is paying close attention to how these policies evolve.

What Our Vendors Are Doing About It

Because our industry relies heavily on global sourcing, changes in tariffs have the potential to influence promotional product pricing, product availability, and delivery timelines. The good news? The industry is adapting—and Pinnacle’s supplier network is staying flexible and forward-thinking.

Here’s what’s happening behind the scenes:

  • Many vendors have stocked up in advance of potential tariff changes to help minimize delays and keep products readily available.
  • Some vendors are absorbing increased costs instead of passing them directly to customers.
  • Several are shifting sourcing to different countries to avoid high-tariff regions and reduce risk.
  • A number of vendors are holding pricing steady through mid-2025, while others are reviewing quarterly to stay flexible with market shifts.
  • And crucially, no suppliers are currently passing U.S. customs tariffs directly to distributors—which helps protect your budget.

This kind of preparation means fewer surprises for you—and more control over your branded merch investments.

Why U.S.A.-Made Promotional Products Make Sense

One way to sidestep the unpredictability of tariffs altogether? Choosing USA-made promotional products.

There are plenty of reasons why buying domestic makes sense right now:

  • Tariff-free sourcing: Since these items are manufactured in the U.S., they’re not subject to import tariffs, which can help stabilize pricing even when the global trade landscape is in flux.
  • Faster turnaround times: U.S.-based production often means shorter shipping distances and quicker delivery—especially helpful if you’re on a tight timeline.

  • Reliable quality: Many U.S. manufacturers follow strict quality control standards, giving you peace of mind when it comes to product consistency.

From drinkware and apparel to writing instruments and office accessories, there’s a wide selection of American-made merch available. If you’re looking to minimize risk while maximizing impact, this could be a smart direction to explore.

How Tariffs May (or May Not) Affect Your Promo Orders

Here’s the most important part: right now, most product categories are in a strong position. Vendors have ample stock, and many are taking steps to maintain consistent pricing and delivery timelines.

At Pinnacle Promotions, our goal is to take the stress out of sourcing. That means:

  • Helping you find the best value on quality products
  • Offering transparent pricing, even when the market fluctuates
  • Communicating quickly if any changes affect availability or delivery

We stay in close contact with vendors, so if the tariff landscape shifts, we’ll keep you informed with timely updates.

Staying Flexible in a Changing Trade Environment

The global trade landscape is still evolving, and we expect it to remain in flux throughout the year. While new tariffs or changes to existing ones could still happen, most suppliers are well-prepared to adapt—and so are we.

With smart sourcing, strong relationships, and a focus on cost transparency, Pinnacle Promotions is ready to help you navigate whatever comes next.

Need help? Pinnacle has you covered.

Pinnacle Knows Promo. Whether you’re planning a big event, employee recognition campaign, or branded merch drop, our team is here to guide you through every step—especially when it comes to product sourcing, timelines, and pricing.

If you have questions about tariffs, want to explore U.S.A.-Made promotional products, or need help finding the best solution for your brand, don’t hesitate to reach out.

We’ve got our eye on the market, so you don’t have to.

Posted by Chrissy Petrone in Current Events News, 0 comments
Catching Up To Michael Phelps: Pinnacle Promotions Receives Two More Golds from PPAI

Catching Up To Michael Phelps: Pinnacle Promotions Receives Two More Golds from PPAI

Las Vegas, NV – January 10, 2017 – Tonight, Pinnacle Promotions was awarded two Gold Technology Awards at PPAI Expo, North America’s largest international promotional products trade show. The awards – one for eCommerce Website and one for Video Content – represent the eighth and ninth awards won by Pinnacle since the London Olympics.

This is the second time Pinnacle has won the Gold for the eCommerce Website Technology Award which recognizes excellence in the complete shopping experience, from browsing to selecting the right product to customizing to ordering.

“Our customers have long recognized PinnaclePromotions.com as the top-tier promotional product resource in the industry, and PPAI’s recognition is incredibly satisfying,” said Dave Weintraub, CEO of Pinnacle Promotions. “We look forward to continuing the drive to make it easier and more affordable for our clients to shop online.”

The Video Technology Award recognizes PPAI members for their creative development of a single video product along with the effective delivery of content. The winning video – Win The Trade Show – focuses on the different ways in which companies can succeed at trade shows and conventions, and how promotional products can help them each step of the way.

“We’ve always approached promotional products from the solution side – clearly understanding our customers’ goals and matching the perfect merchandise and apparel that help them achieve those goals,” said Chris Doyle, Vice President of Marketing at Pinnacle Promotions.  “Our goal is to help our clients be more successful in their use of branded merchandise and apparel, and video is a fun way for us to educate and entertain at the same time.”

The Expo, put on by PPAI – the Promotional Products Industry Association – attracts 11,000 promotional product professionals from thousands of companies for a five-day event covering over a million square feet of convention floor space.

Pinnacle Promotions is an Atlanta-based, industry-leading promotional products marketing agency whose hero-mission is to help companies Make the right impression™. Our expertise in brand management, product sourcing, and production – along with our award-winning eCommerce website – help companies create connections with their customers, prospects, and employees with promotional merchandise and branded apparel.

Watch your back, Phelps….Pinnacle’s coming…

Posted by Admin in Current Events News, Pinnacle Promotions News, 0 comments
Marsala is a “wine” choice for the Pantone Color of the Year 2015

Marsala is a “wine” choice for the Pantone Color of the Year 2015

The Pantone color matching system is the standard from which designers and graphic designers work for developing logos and brand guidelines. The color system is universal and allows for all areas to communicate in a color language that is fixed, and not left to interpretation.

Each year, Pantone chooses a “Color of the Year.” The color is decided upon at a secret Pantone meeting held in a European capital each year. The color is reportedly chosen in conjunction with many of the cultural influences that Pantone believes are relevant in our present lives. The color is meant to capture the spirit of the year.

Pantone’s Color of the Year for 2015 is Marsala. It is a mix between red, rust, and burgundy.
Screen Shot 2015-01-08 at 2.46.28 PM

Beyonce’ has already sported the breakout color this year. And if Bey has done it, we can expect more stars to follow.

Last year’s color was radiant orchid. Not all that many things are radiant orchid. But, we saw it make big strides in items such as apparel and drinkware. {link to blog}

The challenge we see for Marsala will be finding the right mix between red, dark red and burgundy. And, which products will highlight this subtle hue the best. Will a pen simply appear to be dark red rather than Marsala? Will a matte-finish mug showcase the color better than a promotional glossy-finish mug because of the light glare from gloss? Perhaps branded apparel and imprinted bags will win the day for the unique qualities of Marsala.

To help our designers, idea-makers and customers get into the color of the year we created a Pinterest board.

What promotional items do you think will look best in Marsala?

Pinnacle Promotions

Posted by Lee in Current Events News, 0 comments

Where Will We Wear Next?

Wearables! This is all anyone in both the tech and retail arenas are talking about. Mashable says, “Wearable technology is perhaps the most prolific trend in the tech industry today.”

Click to see full image from Mashable

Click to see full image from Mashable


This infographic from Mashable highlights the life of the wearable. It all started with MIT Professor Edward Thorp attempting to invent a wearable computer that would allow him to cheat at Roulette. He wasn’t too far off the mark with a 44% success rate. From there, we’ve moved through the calculator wristwatch, the wireless webcam, and all the way up to Google Glass.

Google wanted to create a hands-free smartphone. Their idea grew into what we know today as Google Glass. Glass is an optical-mounted, voice-controlled, augmented reality wearable computer. In the beginning, it looked like the headgear you might have worn overnight attached to your braces in 8th grade. Currently, Google Glass comes in any number of fashionable eyewear pieces. And as with any trend, Google Glass wearers have already earned their own trendy nickname and have news stories dedicated to Glass use in public areas and private businesses. Here is a link to Google’s own etiquette list of Dos and Don’ts.

In the promotional products industry, as retail goes so do we. We can expect to see the wearables tech trend encroach on the promotional products industry. How long before we see custom promotional Google Glass-ready sunglasses? How about promotional watches equipped with Bluetooth for music and phone access? When will we see personalized t-shirts be RFID-equipped for event staff or VIP access?

What do you think will be the next big thing in promotional wearables? What will be next to make Mashable’s list? Tell us what you think!

Pinnacle Promotions

Posted by Lee in Current Events News, 0 comments
It’s Not Just Orchid, it’s Radiant Orchid: Pantone 2014 Color of the Year

It’s Not Just Orchid, it’s Radiant Orchid: Pantone 2014 Color of the Year

If you work as a graphic designer or with graphic designers in any capacity, no doubt you are familiar with the Pantone Matching System, which is the standard color matching system across pretty much all industries.

Each year, Pantone chooses a “Color of the Year.” The color is decided upon at a secret Pantone meeting held in a European capital each year. The color is reportedly chosen in conjunction with many of the cultural influences that Pantone believes are relevant in our present lives. The color is meant to capture the spirit of the year.

Pantone’s Color of the Year for 2014 is Radiant Orchid.
main_banner

Last year’s color was green. Lots of things are green. Not all that many things are “radiant orchid.” Our team worked very hard to find promotional or customized marketing products around the office that are orchid. We found these two things that are close.

orchid1orchid2

To help our designers, idea-makers and customers get into the color of the year we created a Pinterest board.

What promotional items do you think will look best in radiant orchid?

Pinnacle Promotions

Posted by Lee in Current Events News, Seasonal Marketing Ideas, Top Trending Topics, 0 comments

ING Marathon and Swag Redemption

NYCING Internet-banking giant ING and their sponsorship of perhaps one of the largest sporting events took a big blow in 2012.

“Superstorm Sandy” landed on the upper east coast starting on October 22 through October 31st, 2012. Hurricane Sandy would become the second-costliest hurricane in U.S. history. The ING New York City Marathon, which was scheduled to take place on November 4, went through a painful decision-making process that resulted in the full cancellation of the marathon only two days before the event.

With the cancellation, ING and the New York Road Runners club faced a hailstorm of criticism. Runners were upset the marathon was cancelled. Runners were upset the marathon was not cancelled sooner. Participants took to blogs and social sites to express their feelings. Race organizers faced a daunting PR challenge, but one not completely unique to events of this nature. What to do with all the race swag?

From t-shirts and clappers to the actual finishers medal, race organizers faced a difficult problem. In an effort to create goodwill among racers who couldn’t race and wanting to encourage people to sign-up for next year’s race they made an unprecedented decision. They would take every opportunity to get the gear to the 2012 registrants. When race entrants showed up to the 2013 expo to get their race bibs and promotional items, the 2012 registrants were directed to a location within the Javitz Center to receive the 2012 race shirt and their 2012 finisher’s medal.

Image byRobert Reese

Image by Robert Reese

The icing on the PR cake for ING and the NYRR came in the form of a poncho. In light of the events in Boston last year, race entrants were strongly discouraged from checking a bag at the race start for security reasons. Following the completion of the race, if a runner had not checked a bag they were directed to a special area of the race route. Upon exiting the official race area, runners were given a customized fleece-lined poncho.

The ING Marathon is not the first event to face a swag problem. Each year teams produce promotional items to acknowledge a sporting event that hasn’t happened yet. In the event that your team is playing in the big game, chances are the celebratory shirts and hats have already been printed. When the team loses, what to do with the promotional or marketing materials? Because of licensing agreements, most items are donated overseas.

The ING NYC Marathon organizers were able to heal some old wounds by giving 2012 runners their gear and medals. And, they were able to build good will with the 2013 by rewarding them for choosing the less convenient bag option. In this case, the ponchos went a long way towards swag redemption.

Pinnacle Promotions

Posted by Lee in Brand Identity and Corporate Logos, Cool Promotional Products We Love, Current Events News, Marketing Ideas, Promotional Products Around Town, Sports News and Stadium Giveaways, 0 comments

Pinnacle Promotions Goes Mobile

Buyers Can Now Shop For Branded Merchandise On-The-Go

Pinnacle Promotions, a top 50 ASI distributor of branded merchandise, logo apparel and giveaways, announced the launch of its much-anticipated mobile website today. The launch complements an award-winning website used by some of the most recognizable brands and organizations in the world by enabling its clients to search for products even when not in the office.

Screen shot 2013-10-23 at 1.23.24 PM“The way our clients are shopping for promotional products is changing at an exciting and unprecedented rate,” says Mitch Weintraub, founder and CEO of Pinnacle Promotions. “We wanted to be one of the first to support that trend.”

Being at the head of the pack has been a hallmark of Pinnacle Promotions throughout its 20-year history and what has propelled it to the top. Its ecommerce website was the first of its kind. It also pioneered the 24-hour turnaround through its RocketShip 24-Hour Express Service™ and originated the idea-generating service through its IdeaKit™, both of which have been emulated throughout the industry.

More than 30% of promotional product web searches take place on mobile devices. In an industry where customizing apparel, drinkware, gifts and other promotional items is more than a one-step transaction, designing an experience around a small screen was no easy task.

“Our clients come to us because they know we’ll get it right,” says Rob Nelms, Vice President of Marketing. “That kind of thinking permeated every decision we made with regards to how to design our mobile site. With an approval rating that is through the roof, we had a high bar to reach.”

The same, convenient features that set the Pinnacle Promotions website apart from the rest are integrated into its mobile site. Customers can easily find a product they are interested in, request a quote, request a sample or share an item via email or various social media channels.

About Pinnacle Promotions, Inc. (www.pinnaclepromotions.com)
Since 1994, the world’s leading companies and organizations have trusted Pinnacle Promotions to provide them with customized solutions for their marketing and branding needs. The company’s agency approach to promotional marketing makes consumers’ jobs easier and provides them with an unprecedented array of exclusive services. With dedicated Account Teams and innovative technology, Pinnacle Promotions delivers new and unique promotional products quickly, and with the quality expected from an industry leader. Make the Right Impression ™ with Pinnacle Promotions. Please call 800.351.4226 or follow us at facebook.com/pinnaclepromotions for additional information.

Pinnacle Promotions

Posted by Lee in Brand Identity and Corporate Logos, Current Events News, Marketing Ideas, Pinnacle Promotions News, 0 comments

5 Promotional Products for National Small Business Week

We’re now in the middle of National Small Business Week! Today I thought we’d feature some products that make a great giveaway to your customers.

1. Stress Ball – With the increased influx of customers coming into your store, there may be more of a wait for help or to check out than usual. Why not offer a cute or relevant stress ball to your customers as they are walking in? It’s a fun giveaway that lets your customers know that you realize things are moving slowly and that you appreciate their patience.

2. Tote bag – Promote recycling by handing your customers their purchase in a resuable tote bag rather than a disposable plastic bag. I’ve seen stores that offer small discounts if you bring in your tote bag again when you make another purchase. Best of all, your customer could use the tote bag on a daily basis giving your brand exposure each time they do.

3. Electronics – Your customers are sure to own tablets and smartphones, why not have a big giveaway where you give them an item that’s sure to be put to use everyday. You could hold a raffle to win a pair of custom headphones, or a promotional tablet sleeve. By giving away something that ties to an item that people use everyday, it’s sure to stick around for much longer.

4. Snacks – People tend to lineup if they know there’s food involved. Consider giving away custom labeled bottles of water or custom chocolate squares. If you’re looking for an edible item with a little more impact, check out the giant fortune cookies on our site or the Oreo cookies with full color logos.

5. T-Shirt – We’ve all seen people do crazy things for a t-shirt. Turn your customers into walking billboards with a promotional t-shirt. Make sure to chose something with a flattering cut or a comfortable material to ensure that it makes it into your customers’ clothing rotation.

What are you favorite promotional items for a small business to give away during an event such as this?

Posted by Admin in Current Events News, 0 comments

5 Tips for Small Business Owners during National Small Business Week

It’s National Small Business Week and we’re celebrating with a series of blog posts. You can read yesterday’s here. Today’s list will be for the small business owners out there. Think we missed a vital tip? Let us know in the comment section!

1. Get on Social Media – Like it or not, social media is here to stay. You may not need to go as far as hiring a Social Media Manager or spending big bucks on online advertising but make sure you cover some basic channels. A Facebook Page is great start because as of January Facebook had at least 1.06 billion monthly active users so a few of those billion are bound to be your customers. Setting up a Facebook Page is easy and it can be fun for your customers to check-in at your location or tag your business in photos of their meal/product/etc.

2. Reward Loyalty – In yesterday’s blog post, we urged small business customers to become loyal regulars and today we urge small business owners to reward said loyalty.While you can offer things like reward cards and other gimmicks, you can reward loyalty by simply creating an environment that people are more than happy to come back to.

3. Get creative about  showrooming: Mashable had a great article on how business are combating showrooming. While you may not be able to beat online competitors in price, outshine them in service. Hire sales people who are passionate about their work and love working with customers so that your customers will notice the difference between a helpful sales associate and a non-responsive computer screen.

4. Think Outside the Box – As a small business owner there’s a good chance you do this already, after all it takes vision and some creative planning/thinking to start a business from scratch. Bit Rebel recently posted this great infograph breaking down how startup entrepreneurs think differently and I think it’s important that small business owners never lose that sense of MacGyver-like creativity.

5. Join small business associations – Sometimes it’s easy for a small business owner to feel alone surrounded by big box stores and national chains. Make sure the feeling doesn’t last by finding groups of small business owners to join. The U.S. Small Business Administration has a great website to help you navigate the sometimes tricky waters of being an owner. The National Federation of Independent Business has a great site so you can find events to attend and continue learning about small business. Don’t forget about Meetup.com as well. These peer-led groups are a great way to network, get advice, and swap horror stories and success. Check them out here.

In closing, I’d like to say thanks to all the small business owners who decided to take the plunge and follow their dream. Without you, the world would  have less cake pops, speciality comic books, and European wines!

Posted by Admin in Current Events News, 0 comments