Marketing Ideas

Promotional Gifts to Lift Any Grouch’s Spirits

According to Sesame Street, today, October 15, is National Grouch Day.  Obviously in honor of the famed Sesame Street character, Oscar the Grouch, it is said to be a day for grouches everywhere to revel in their way of life, spreading grouchiness and misery far and wide, and only ever shedding happiness upon the misfortune of others.

Oscar the Grouch is a Muppet character that has been a part of the celebrated television series since its very first season, which aired in 1969. He has a green body, no nose, and lives in a garbage can (I can only infer that designing the character without a nose was a strategic move on the part of the creator, enabling him to be well suited for his place of residence). And while he is characterized by his petulant nature, and purports a desire to spread his ill-tempered ways to everyone around him, Oscar is actually used to teach children about respect and tolerance, rather than enforcing his poor behavior. Through Oscar, children are meant to learn that people with different outlooks and lifestyles can not only coexist peacefully, but actually be friends. In fact, Oscar is quite friendly with many other characters on the show, including the trash man Bruno, his girlfriend Grunfgetta, and even Big Bird.

So while this day does provide free reign to express one’s ultimate grouchiness, it also can make one aware of the negative effects grouchiness can produce in the office. Recurrent displays of a poor attitude and “grouchy” behavior can certainly lead to discontent throughout any workplace, as it is easy to spread to others, even resulting in overall reduced productivity and a general feeling of discontent. While the office is one of the easiest places to fall victim to this with the prominence of stress and pressure typically overarching a corporate culture, it is important for companies to examine the presence of such moroseness in their business and take steps to amend it if need be. Offering promotional gifts to show appreciation for employees’ hard work and efforts is one way to do so. A promotional gift can have a greater impact than one realizes and is sure to halt any grouch’s foul mood, and bring a more positive overall aura to the workplace. Even Oscar can exhibit feelings of happiness in regards to his favorite thing – trash. But go ahead and be grouchy for today…

Fun grouch fact of the day: Did you know that during the first season of Sesame Street in 1969 the character Oscar the Grouch was orange? A green Oscar appeared on The Flip Wilson Show in 1970 and explained that he had recently vacationed at “Swamp Mushy Muddy”, where the slime and mold had turned him green overnight. Here he is in his original orange, singing his classic hit, “I Love Trash.”

Team Lead – Multimedia

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Promotional Products to Keep Your Kitchen Area Safe

I’m usually pretty handy in the kitchen. As I’ve said before, I love to cook. But this weekend, I made a tiny little mistake that ended with my finger wrapped up in a bandage.

While I was chopping baby carrots for the grilled chicken salad I was making, the tiny carrot unexpectedly decided to roll on me. Unfortunately, this little roll moved my index finger directly into the path of the oncoming knife.

I’m okay. Don’t worry. I quote the Black Knight from Monty Python and the Holy Grail, “tis only a flesh wound.” But still, it hurts. Okay. Yes. I’m a baby. My brother, “the cook,” is still teasing me for my patheticness. But my incident drives home why safety and preparedness in the kitchen is so important. Where else do you work with fire, oil, glass, gas and knives (not to mention the countless other chopping, blending, mincing, slicing, and dicing tools) all in one place?

The kitchen really is no joke. You have to take caution when working with dangerous/sharp/flammable materials. Make sure your kitchen (or at least a room nearby) is stocked with a few basic safety essentials. First aid kits are great for minor wounds. Also, make sure you know where your fire extinguisher is located, and be sure to keep up with all related maintenance requirements. It won’t help if it isn’t working.

Happy Cooking!
Marketing Coordinator

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A Little Recognition Goes a Long Way…


On Friday afternoon, Pinnacle employees gathered in the front lobby for a special treat. As a reward for meeting May sales goals, our bosses held a “cash grab bag” drawing. Envelopes full of miscellaneous denominations of cash were inserted into a shopping bag, and every staff member reached in to pull out a surprise. We waited until everybody had an envelope in hand, and then opened them simultaneously to reveal our winnings. Nobody left empty-handed, and we all had extra spending money to take with us for our weekend activities.

Job satisfaction is extremely important in any corporate environment, so think about recognizing your employees’ hard work in a unique way periodically. Awards for positive attitude, Employee of the Month, or exemplary performance can keep your team motivated, and Pinnacle Promotions even has a wide array of RocketShip™ 24-Hour Awards for those of you who wait until the last minute to implement your ideas. There is no better time than the present to recognize the parties involved in making your business a success!

Marketing Assistant

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Trade Show Tips and Tricks, Part 2 of 2


A great way to increase trade-showShow 'N' Rise ™ 10' Curve Floor Mural Display traffic is by holding a raffle or drawing for a premium giveaway. Advertise this contest before the event so that attendees and exhibitors know the prize in advance, or even increase suspense by having a surprise giveaway. Put out a bowl or box (or even a briefcase, as pictured above!) for visitors to enter the contest by submitting a business card, and this way you will be able to follow-up after the drawing.

Now that you know how to lure visitors to your booth, hold their interest by distributing inexpensive giveaways to keep your name fresh in their minds long after the trade-show is over. Remember that unique and exciting giveaways can make a lasting impact on recipients because of their novelty factor, but traditional, more practical items like jotters and journals also prove to be successful time after time.

Impress spectators at your booth by filling folders with marketing collateral about your business, testimonials from past clients or partners, and any other relevant information that could pique their interest. Have several copies scattered around your table or display, and a few extras in case visitors want to take one with them.

Cause a stir at your next trade-show with promo products from Pinnacle Promotions!

Marketing Assistant

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Tradeshow Tips and Tricks, Part 1 of 2

On June 3rd, 1929 the first ever tradeshow was held at Atlantic City Convention Center to focus on the electric light. Whether you call them tradeshows, trade fairs, or expos, these industry events allow businesses and organizations to share information, advertise their wares, and learn about competitors and trends. In America alone, in excess of 2500 tradeshows take place annually, with many virtual tradeshows also taking place online to encourage global participation.

The first contact that your organization will most likely have with other exhibitors and attendees will be a display or booth. Eye-catching and appealing displays and signage are vital in order to distinguish your company from the rest. In light of the high numbers in attendance at most trade shows, use bold colors and concise phrasing to attract attention and showcase your professionalism.

Giveaways and promotional products are other key drivers in drawing a crowd to a booth or display. Participants and other exhibitors will collect numerous goodies throughout the duration of the event, so providing custom imprinted totes and bags to gather belongings is a great way to get your brand noticed from the outset. Additionally, badge holders are valuable promotional tools because participants frequently wear identification badges or name tags around their necks.

Check back tomorrow for more advice to help make your company’s next tradeshow experience both enjoyable and lucrative!

Marketing Assistant

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