Trade shows

Trade Shows 101

When it comes to face-to-face marketing, few events can rival the ROI potential of a trade show. With the right marketing strategies and careful planning, a quality trade show can put your brand smack dab in front of a targeted audience who is searching for a product or service just like yours.

But what is a trade show, exactly? While you’ve likely walked through a crowded exhibit or convention at some point in your life, being on the other end of the display booth is a much different experience than being an attendee wieviel kann man bei netflixen.

Before we dive right in, here is a quick primer on what you should know about trade shows:

  • Trade shows can benefit companies both large and small by putting their brand directly in front of qualified leads.
  • When used correctly as trade show handouts, promotional items can be extremely effective at generating qualified leads and meeting your company goals where you can albums for free.

What Is a Trade Show?

Trade shows are exhibition events held in major cities where exhibitors in a specific industry set up a display booth to promote their products and services. Usually, trade show attendees must either pay to get into the event or be invited to the show, making them far more valuable of a lead than the average Joe off the street pdf von docplayer herunterladen. These people have a vested interest in the products and services on display, which is one big reason why an estimated 1.3 million exhibitors set up a trade show display booth in 2014, according to a 2018 CEIR Index.

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Why Make Trade Shows Part of Your Marketing Plan herunterladen?

Whether you’re trying to grow your brand awareness or break into the industry via smart networking tactics, trade shows have the potential to scale your business and grow your brand. Let’s look at a few specific reasons why business executives and entrepreneurs prioritize industry trade shows:

    • In-Person Interaction—In an age of social media, the value of face-to-face interaction shouldn’t be dismissed where to download free ebooks. In-person interaction is essential to making meaningful connections with attendees and moving them down the marketing funnel.Attendee Buying Power—According to The Exhibit Survey, more than 80 percent of trade show attendees have buying power. Attendees are ripe for the taking, but only if you can draw them to your booth.
    • Boost Brand Awareness—From promising startups to established corporations, trade shows can be used by any size of business to grow their brand awareness and connect with their target market herunterladen.

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6 Steps to Make Your Next Trade Show a Success

There is a lot that goes into planning for an upcoming trade show. From researching shows to determining objectives, here is a brief look at what goes into achieving trade show success:

  • Determine Goals—If you don’t have a goal for your trade show, how will you measure your success windows 7 home premium german free full version? Determining goals early is crucial to making your trade show a huge success. A few ideas of trade show objectives include boosting brand awareness, promoting the launch of a new product or growing authority in a particular niche.
  • Craft a BudgetHow much will you need to invest to accomplish your goal herunterladen? Creating a trade show budget can be tricky, but it will help ensure that you’re investing your time and money wisely.
  • Find a Quality Trade ShowResearch trade shows in advance to make sure that each one is worth your investment.
  • Attract People to Your BoothGive people a reason to stop by your booth with exciting signage, engaging booth staff and, of course, trade show giveaways. Attendees have come to expect branded swag at trade shows, so be sure to check out our trade show swag ideas if you need some inspiration for your booth.
  • Follow-Up with LeadsDon’t wait for leads to lose interest in your brand. Follow up within 24 hours while your brand is still fresh on their minds.

Make a Lasting Impression at Your Next Trade Show

When you’re new to the trade show industry, exhibiting for the first time can be stressful. From developing an eye-catching booth to crafting the right messaging, you’ll probably be spending a lot of time, money and energy into your upcoming trade show.

While we can’t take away all of your trade show stress, we can make it easy to attract attendees with useful promotional products that are the talk of the trade show. Get in touch with us and we’ll help you pick promotional items that align with your brand messaging and help you maximize your trade show ROI.

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