Corporate Apparel Programs from Pinnacle Promotions

3 Steps to a Successful Corporate Apparel Program

Corporate Apparel Programs help coordinate your team and reinforce your brand.

It’s just a fact. Most jobs require clothing.

Chances are, your employees aren't running around naked...right?
So if they are wearing clothes, they might as well be wearing custom shirts, promotional jackets, and branded hats with your company's logo on them.

And if you're going to get custom corporate apparel for your employees, it's a good idea to keep it all on-brand. This is more than just getting the same custom polo for everybody. If you're looking to outfit teams, especially larger teams, and definitely distributed teams, a corporate apparel program is a great way to coordinate your team and reinforce your brand.

What's a corporate apparel program?

Also called a uniform program or professional dress program, a corporate apparel program is an initiative to coordinate the selection, production, and administration of branded apparel for an organization, designed to keep you in control.

Some examples:

Let's say you run a quick-serve restaurant, and need to get shirts and visors and aprons for all of your people at each of your 14 locations. You need to get them all shipped in the same one-week window and want to make sure that embroidery is consistent across the board. This is a complicated process with lots of spinning plates; you would benefit from an apparel program.

Or, let's say you're an HR professional at a 200-person tech company, and you're responsible for outfitting new hires with polos and dress shirts branded with your logo. You potentially could handle this yourself, but it would take you away from doing the parts of your job you enjoy more (we get it...buying promotional apparel can be less than fun); you would definitely benefit from an apparel program.

So how do corporate apparel programs work?

Corporate apparel programs consist of three parts: Selection, Production, & Administration. Basically, Pick it, Make it, and Control it.

Let's start with Selection:


There are hundreds of different available apparel pieces across dozens of categories from dozens of different how do you know what to choose? That all depends on your budget, your brand, and, often, your industry.

For a corporate environment, embroidered dress shirts are always a great choice, logoed jackets and custom sweaters make a statement, and casual Fridays – but not too casual – are made for branded polos.

If you're looking to step up your Casual Friday game (by dressing down), custom t-shirts and corporate branded hats are super-popular.

Medical companies can offer custom scrubs or anti-microbial dress shirts & embroidered polos.

Even industrial and manufacturing companies can use logoed shirts, branded coveralls, safety gear, and imprinted hard hats to encourage pride and boost brand visibility.

For all of these apparel types, you can find budget-friendly choices as well as well-known name-brand pieces from Ogio, Nike, Eddie Bauer, Under Armour, Roots, and plenty more.

But do you know what to choose? Merchandise Experts can help you narrow it down to just the pieces that work for your budget & your brand. You can customize the choices by role, by department, by location, by second letter of middle name...whatever works...

Working with an expert can take a lot of the guesswork and headache out of the's like having a personal shopper for your brand. (Actually, it’s not “like” - it IS a personal shopper for your brand!)


Once you've picked the appropriate apparel pieces, it's time to get them produced. Embroidery, screenprinting, heat transfer, laser etching...there are many ways to get your logo on the apparel items you've selected, and having a partner with expertise in all of those methods will help keep the apparel items all coordinated and adhering to your brand standards.

Do you want to keep inventory?
Do you want your production partner to keep the inventory?
Do you not want any inventory at all and just drop-ship everything?
It's completely up to you!

Proper management of production and warehousing is extremely important to creating an effective apparel program. In fact, it's one of the main headaches you'd have to deal with, so it's one of the main reasons you partner with someone to run your program.

From short-run department initiatives to bulk production for thousands of employees, having a partner with the ability and agility to handle it all will allow you to be much more efficient.


Here's where it gets really good. You've Selected the apparel items for your program, and determined the Production logistics; now, it's time to see what a fully-realized apparel program can do for your organization.

Organize group buys within departments, locations, or company-wide to consolidate spend and improve efficiency.

Set up levels of manager approval to control your spend and to keep Bob in Accounting from blowing your department budget on his fourth embroidered dress shirt. (It happens...)

Generate reports based on inventory levels, department or location spend, or shipping costs, just to name a few.

And to make it even easier, have a custom-branded online portal developed to let everyone purchase on their own. Implement those manager approval rules, set up those group buys, show what you want to whom you want – if you don't want Bob in Accounting to see those dress shirts, Bob in Accounting won't see those dress shirts.

Add your choice of customization options: order histories, shipping locations, flexible payment options, punch-out from ERP installs...the menu is extensive.

Administration is the keystone of your apparel program. The easier it is to administer, the more effective your program will be, and the more pats on the back you'll get from the boss.

Implementing your program

There are thousands of t-shirt shops, embroiderers, screenprinters, airbrush stands, and average promotional products companies who can get your logo on some shirts and call it a day. But your organization's not average, is it?

Of course not.
You're professionals. And so are we.

Step 1 to implementing your organization's apparel program: Call Pinnacle.
Step 2: Relax and get back to what you do best: your job.
Step 3: Repeat step 2.

We've created apparel programs for banks, tech companies, and healthcare providers. We've worked with some of the best known brands in the world. We have the experience, know-how, and moxie to put together the right program to suit your specific needs.

We have the tech expertise to build custom portals, the merchandise expertise to find the best custom apparel pieces that match your brand, and the e-commerce expertise to create the best shopping experience for your employees.

So if you're looking to coordinate your team and reinforce your brand, you can't go wrong with a corporate apparel program. And if you're looking for a corporate apparel program, you can't go wrong with Pinnacle.

Give us a call, and talk to one of our Merchandise Experts, and we'll help you figure out the perfect way to Make the right impression.


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