Promotional products at conferences

Top 5 Promo Strategies to Boost Conference Attendance

Top 5 Promo Strategies to Boost Conference Attendance

Hosting a conference is an exhilarating endeavor, and at Pinnacle Promotions, we know the importance of making it a success. Did you know that according to a 2022 ASI study, 85% of recipients of promotional products remember the advertiser? That’s the power of promotional giveaways in action. You can skyrocket attendance with the right promotional products strategy and ensure your event leaves attendees delighted and eager for more.

In this blog, we’ll explore the five ways promo strategies can elevate your conference game. Whether you’re looking to attract more attendees, engage with your audience, or create a memorable experience, promotional products are a versatile and effective tool to help you achieve your goals. Let’s dive in!

#1 Branded Swag Bags

Picture this: attendees walk into your conference venue and are greeted with a custom-branded swag bag filled with goodies. It’s a positive way to show gratitude for their participation and sets the tone for a memorable experience. From branded notebooks and pens to tech gadgets and water bottles, the possibilities are endless. Not only does it create excitement from the get-go, but it also reinforces your brand identity long after the event is over.

When attendees receive a swag bag filled with useful and high-quality items, they feel valued. Every time they use a product with your logo on it, they’re reminded of the positive experience they had at your conference. This helps foster brand loyalty and encourages attendees to spread the word to others, increasing the likelihood of repeat attendance in the future.

#2 Interactive Giveaways

Want to generate buzz and excitement leading up to your conference? Interactive giveaways are the way to go. Think fun contests or social media challenges where participants can win exclusive promo products. Whether it’s a branded Bluetooth speaker or a stylish tote bag, everyone loves the chance to score free swag. Not only does it increase engagement, but it also acts as a powerful incentive for people to register and attend your event.

Interactive giveaways create a sense of anticipation and community among potential attendees. By encouraging participation and interaction, you’re building excitement for the conference itself and fostering connections among your target audience. Plus, the prospect of winning a desirable prize motivates individuals to take action, whether it’s signing up for your newsletter, sharing your social media posts, or attending your event in person.

#3 Booth Enhancements

If your conference includes an exhibition or trade show component, promo products can be a game-changer for attracting foot traffic to your booth. Eye-catching displays and engaging giveaways are surefire ways to stand out from the crowd. Consider offering branded stress balls, keychains, or can coolers as enticing giveaways that attendees will love to snag. Not only does it increase booth traffic, but it also provides an opportunity to forge meaningful connections with potential clients or partners.

By offering useful and visually appealing items, you’re drawing people in while starting conversations that can lead to valuable business opportunities. Whether it’s a memorable interaction with a potential customer or a fruitful partnership with a fellow exhibitor, the right promo products can help you make the most of your conference experience.

#4 Speaker Gifts

Your lineup of speakers is the heart and soul of your conference, so why not show them some love with custom gifts? Whether it’s a personalized journal, a high-quality travel mug, or a sleek wireless charging pad, thoughtful speaker gifts go a long way in expressing gratitude and appreciation. Not only does it strengthen your relationships with speakers, but it also enhances their overall experience, ensuring they’re motivated to deliver their best on stage.

When you give your guest speakers quality items that show appreciation, you acknowledge their contributions while reinforcing your brand’s reputation for generosity and attention to detail. Plus, when speakers feel valued and respected, they’re more likely to promote your conference to their networks! 

#5 Social Media Swag Drops

Harness the power of social media to create buzz and excitement during your conference. Consider organizing swag drops at key moments throughout the event, such as during breakout sessions or networking breaks. Attendees can follow clues or hashtags to track down hidden treasures like branded apparel, tumblers, or swag bags. Fun activities like this drive engagement and interaction and create shareable moments that amplify your conference’s reach across social media platforms.

Social media swag drops are a fun and innovative way to engage attendees and extend the reach of your conference beyond the event itself. Plus, the element of surprise adds an extra layer of excitement and anticipation, making attendees feel like they’re part of something special.

Maximizing Conference Impact with Pinnacle Promotions

Strategies that utilize promotional giveaways are a game-changer when it comes to boosting conference attendance and creating fun, memorable experiences for attendees. From branded swag bags and interactive giveaways to booth enhancements and speaker gifts, the possibilities are endless! 

At Pinnacle Promotions, we know how to help you elevate your conference experience with high-quality promo products that reflect your brand’s unique identity. Check out our custom program solutions to learn more about how we can help boost attendance and make your next conference an event to remember!

Posted by Chrissy Petrone in Marketing Ideas, 0 comments
Case Study: Expo Preparations for Liebherr

Case Study: Expo Preparations for Liebherr

A case study on how Pinnacle helped Liebherr prepare and promote for 2023 CONEXPO-CON/AGG.

Liebherr, one of the largest construction equipment manufacturers in the world, partnered with Pinnacle Promotions to help prepare for the 2023 CONEXPO-CON/AGG trade show. Liebherr needed custom apparel to outfit their team for the event and a streamlined way to make these apparel items accessible to the entire global team.

The Challenge 

CONEXPO-CON/AGG is North America’s largest international construction trade show and only takes place every three years. The trade show showcases the latest products and services within the construction industry, with registered attendance of around 130,000+ professionals flooding Las Vegas for a week to find the next big thing. With such a large-scale turnout, Liebherr wants to ensure that its presence is felt and the trade show team has a uniform presence.

The Solution

Liebherr turned to Pinnacle Promotions for help. The Pinnacle account managers began planning six months in advance to source and secure the best products to showcase the Liebherr brand and drive booth traffic. By getting ahead of the game, Pinnacle Promotions was able to get the quantities needed for the large attendee turnout. They also created custom overseas options to help drive a cost-effective approach to such high amounts of product. 

The Result

Liebherr is fully prepared for the CONEXPO-CON/AGG months before the event even takes place! The Liebherr team is outfitted in custom-designed apparel and equipped with perfectly branded giveaways for the big week. And the best part? With the Pinnacle team’s early planning and creativity, Liebherr received a large number of products at the lowest cost-effective price.

Posted by Chrissy Petrone in Case Studies, 0 comments

Promotional Products at Google

Last week, our VP of Marketing had the opportunity to attend Google’s ThinkB2B conference, which was a summit for senior-level B2B marketers.

In addition to hearing presentations from such speakers as the Oakland Athletic’s Billy Beane (My first question was not about the presentation itself, but whether or not he looked like Brad Pitt.  Priorities.), she also got to see first-hand what sort of promotional products a company like Google uses at their conferences.

Google Promotional Products
As you would expect from Google, the products they chose were anything but ordinary. Take a look:

• Joby was given a lanyard that had her name tag on it, along with a QR code. The code was meant for other attendees to scan to get her contact information using an app that Google had designed specifically for this event.

• Google had Android stations set up where you could design your own Android that looked like you. Your Android was printed on a t-shirt with the ThinkB2B logo and information on the back.

• Attendees could use Google Wallet to scan items that they wanted – in this case, promotional sunglasses and tube socks.

• Additionally, everyone was given a fun notebook and promotional cookie.

Choosing unique promotional products can really set your company apart from the rest. I bet that Joby will hang on to her Android t-shirt for a long time and remember her trip to Google every time she wears it. When thinking about promotional products for your next seminar or conference, think of fun and out of the ordinary items that recipients will really remember. Or just ask yourself, “What would Google do?”

Posted by Lee in Brand Identity and Corporate Logos, 0 comments