Liebherr branded apparel

Case Study: Expo Preparations for Liebherr

A case study on how Pinnacle helped Liebherr prepare and promote for 2023 CONEXPO-CON/AGG.

Liebherr, one of the largest construction equipment manufacturers in the world, partnered with Pinnacle Promotions to help prepare for the 2023 CONEXPO-CON/AGG trade show. Liebherr needed custom apparel to outfit their team for the event and a streamlined way to make these apparel items accessible to the entire global team.

The Challenge 

CONEXPO-CON/AGG is North America’s largest international construction trade show and only takes place every three years. The trade show showcases the latest products and services within the construction industry, with registered attendance of around 130,000+ professionals flooding Las Vegas for a week to find the next big thing. With such a large-scale turnout, Liebherr wants to ensure that its presence is felt and the trade show team has a uniform presence.

The Solution

Liebherr turned to Pinnacle Promotions for help. The Pinnacle account managers began planning six months in advance to source and secure the best products to showcase the Liebherr brand and drive booth traffic. By getting ahead of the game, Pinnacle Promotions was able to get the quantities needed for the large attendee turnout. They also created custom overseas options to help drive a cost-effective approach to such high amounts of product. 

The Result

Liebherr is fully prepared for the CONEXPO-CON/AGG months before the event even takes place! The Liebherr team is outfitted in custom-designed apparel and equipped with perfectly branded giveaways for the big week. And the best part? With the Pinnacle team’s early planning and creativity, Liebherr received a large number of products at the lowest cost-effective price.

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