It’s no secret that marketing in general can make or break some businesses, especially when marketers opt to use the wrong marketing strategies. One strategy that continues to prove itself successful is using personalized promotional items both physical and digital in their campaigns. This begs a great question, what makes personalized promotional items so effective?
In this article we’ll answer the question and give you the knowledge needed to succeed in the world of marketing using nothing but personalized goods.
What Are Personalized Promotional Items?
Personalized promotional items are goods that have been uniquely personalized to the end-user, most oftenly used for marketing purposes.
Personalized promotional items are well received for the most part when done effectively. It’s important to know the do’s and don’ts behind promotional marketing and gift giving in general.
What is Promotional Marketing?
Promotional marketing is a form of marketing that involves branded goods such as custom hats or branded pens. Promotional marketing is usually used in tandem with local marketing efforts such as chamber of commerce events or trade shows but are certainly not limited to just these places.
Promotional marketing can also be done remotely by sending personalized promotional items to customers as a thank you, a general gift or anything your mind can think of.
The key to success in promotional marketing is to offer a remarkable and memorable experience, and personalized items can help do just that.
Creating The Coolest Personalized Promotional Items
Wondering how you can create a stellar personalized promotional item for your marketing efforts? Perhaps you’re wondering what products to even start with. If you’re in these stages of the process, rest assured, we’ve got you covered. In this section we’ll explore everything it takes to create the coolest personalized promotional items that truly succeed and make results happen.
Step 1: Identify Your Target Demographic
The first step in creating awesome personalized promotional items is to identify and understand your target demographic and audience. The reason you want to identify your customers demographic is because it helps narrow down your options because promotional marketing products are vast in options.
To get started ask yourself these questions:
- What is the average age of my customer?
- What is the average gender of my customer?
- What do my customers likely do in their freetime?
- What problem is my business solving?
- What problems do my customers face that my business does not solve?
Once you’ve answered these questions you should have an easier time narrowing down the product selection.
Step 2: Review Your Customers Problems in Life
Your answers around customer problems are typically going to be the most important. In fact, there are promotional products that are purpose built just for this type of thing.
A while back we wrote a blog about promotional water bottles and their effectiveness and the general summary of that article is that many Americans are naturally dehydrated because they either don’t drink water or don’t remember to drink enough of it. Water bottles are the perfect solution for that. Though if you’re in the fitness industry, this one-size-fits-all solution may not be for you. Even if you are not in the fitness industry, consider the principles behind this equation – what do your customers need? What do they want?
The point is, no matter the situation your customers are most likely facing some challenge or problem in their life. Personalized promotional items should be useful, if not useful then at least really cool and unique to create memories.
Step 3: Finding Creative Promotional Items
The next step in the process is to actually find the products! Finding creative promotional items is extremely easy with Pinnacle Promotions. When you shop at Pinnacle Promotions you’ll be instantly greeted with nothing but the best and with a near limitless option of unique and creative promotional items.
What are creative promotional items?
Creative promotional items are unique and innovative products used by businesses and organizations to promote their brand, products, or services. These items are designed to capture the attention of potential customers and leave a lasting impression. The goal is to create a positive association with the brand and encourage brand recall when customers are making purchasing decisions.
What are the best creative promotional items?
The best creative promotional items are hard to gauge, it truly depends on your customer, however, we’ve seen the best success when companies use tech gadgets and apparel that are far more unique than your standard offerings.
Step 4: Personalize Those Personalized Promotional Items!
The last step is to simply start the personalization process. Take everything you’ve learned thus far including your customers demographics and get to personalizing! There are several variables to consider here after you’ve found your product. Let’s talk a little bit about each of these variables.
Choose your coloring
Many promotional products come with a variety of color options. It’s important to choose a color that represents your brand. Brand color representation creates an association with your brand and your customer.
Choosing imagery or graphics
Next, you’ll want to ensure that you’re choosing imagery or graphics that best represents your brand and your customer. Oftentimes many companies simply leave it at their logo, but in our opinion, this is not a personalized promotional item.
Consider creating a variation of your brand’s logo to better include your customer behind it. If you’re a lawn mowing company and you’re gifting a custom yeti tumbler to the restaurants you mow for, don’t just include your logo, consider adding a variant with something creative and unique such as your logo, a mower and a visual representation of a restaurant. Personalization is everything.
Bonus Tip: Personalized Promotional Giveaways
It goes without saying that the act of personalizing anything can bring immense meaning to a brand and provide a sense of positivity to your customers. In addition to the one-off personalized item for promotional marketing, promotional giveaways with a personalized touch can also prove to be extremely effective in marketing campaigns.
Giveaways Equal Hype
Many people love free things. We could talk about the science behind free but, simply put, we don’t have enough time to list every reason a person loves free things so let’s leave it at this: people love free things. People pay money for a chance at ‘free’ things. Crazy right?
When you run a promotional giveaway, oftentimes you’ll find that your success rates are much higher than your other promotional marketing campaign. As you can probably already tell, this again goes back to people loving free things. But what about something that’s free, unique, creative and personalized? This my friend is called the best (and most successful) promotional giveaway campaign.
How to Create a Promotional Giveaway with Personalized Promotional Items
Wondering how you can create a promotional giveaway with personalized goods? We’ve got you. The process really isn’t much different than traditional giveaways, just a little more thought put into the process.
Review Your Target Demographic & Ask The Questions
We’ve covered it a bit ago and if you’ve forgotten the questions, feel free to scroll back up and come back down. The first step in creating your giveaway is to review your target audience and ask those very same questions as before. Once you’ve done that, you can simply move on the process to the product selection.
Determine the Best Promotional Items to Giveaway (with Personalization)
At last, you’re ready to find the best promotional items to giveaway for your business. This process is the same as before, but this time, make it a bit more unique and perhaps even more costly than before. People absolutely love exclusivity and your personalization efforts should match that mindset.
Choose something that is not only creative, but also something that creates a sense of exclusivity or brand inclusion.
Do you know why Apple typically gives a free Apple logo in every box? It’s because it creates that layer of brand inclusion and somewhat brand elitism which promotes repeat purchases and favoritism.
Ready to Start Your Promotional Marketing Efforts with Personalized Promotional Items? Pinnacle Promotions Has You Covered!
We hope this article has been helpful for you in finding everything you need to know about personalization and promotional marketing. If you’re ready to get started with personalized promotional items, don’t be shy, we’d love for you to check out our extensive offerings for promotional products. Don’t know what you need? Reach out to us today and we’d love to help!