While you may be trying to find the perfect gift for Great Aunt Betty (harder to find than a PlayStation 5 these days), don’t forget about the corporate side of gift giving. Here are our top five reasons why you should send corporate gifts.
- To show your appreciation
- To surprise and delight your clients or customers
- To make your employees feel valued
- To stand out from the competition
- To get your name out there
Show Your Appreciation
Customer retention is one of the most important aspects of any business. One of the easiest ways to keep your clients happy and retain their business is by showing your appreciation. This can be done in many ways: a simple thank you email, special exclusive offers, sharing photos of your customers on your social media accounts, and of course, a branded gift.
Surprise and delight your clients or customers
Surprise and delight is a marketing strategy where customers are unexpectedly given something special just to make them smile (and remember your brand). The holiday season is a great time to try this strategy out. Though more than half of American companies do send holiday gifts, not all do, so a surprise gift in the mail can really improve relationships between companies and their clients. Improved relationships = more leads = more sales. Most companies spend around $75 on holiday gifting. Some of the more popular gifts include corporate apparel, food, and drinkware. If none of these are within your budget, try a $5 gift card to Starbucks, or a simply hand-written note.
Make your employees feel valued
While most of your corporate gifting budget may go to your clients or customers, don’t forget about your employees. The holidays are a great time to say thank you for all the hard work your staff has put in the past year. Not only will it help office morale, but studies show that business productivity increases by 31% when employees are happy. Additionally, according to a Forbes Magazine survey, 41% of people surveyed said that gifts have improved their employee retention.
Stand out from the competition and strengthen your relationship
You may think that your clients are completely loyal to your brand and your brand only, but chances are that they are constantly being bombarded by your competitors trying to gain their business. By sending corporate holiday gifts to current customers, you are essentially strengthening your relationship and helping them to feel a sense of gratification that they chose you in the first place. According to Indeed, businesses who develop long-standing relationships with clients are more likely to get repeat business and referrals.
Get your name out there
The great thing about promotional products is that they are beneficial for both the recipient and the brand giving them away. Two of the top reasons that people keep promotional products are when they find them useful and when they find them attractive. Choose a holiday gift that’s both! Try an embroidered blanket, a gift for the home, or a brand-name drinkware piece like RTIC or S’well. 9 in 10 people remember the brand on a promotional product that they’ve received. If people remember your brand, they are more likely to purchase again, so give them something special.
While it can be tempting to cut your holiday gift budget to save money, don’t do it! Holiday gifting can be a very important part of your sales and marketing strategy. Give us a call at 800-351-4226 and let us know how we can help you with your holiday gift giving. From product selection, to custom packaging, to drop shipping, Pinnacle Promotions is here to help this holiday season.