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A Creative Spin on the Classics – Part 1

Year after year, there’s a core group of promotional products that continually rank near the top in consumer popularity. Many of them, like the basic, custom t-shirt or a pad of promotional Post-It notes, consistently sell simply because they’re useful & offer a high number of marketing impressions throughout their lifespan. While these products are proven classics, creative variations do exist that can inject a new spin on these time-tested winners. Below are a few of our most popular suggestions.

The basic tee: A compressed t-shirt offers high impact delivery of your brand. Available in hundreds of stock shapes or custom designed, this unique way to package a t-shirt is sure to impress.

The Sticky Notebook: Also available in a variety of stock & custom shapes is the Sticky Notebook. With 25-100 sheets offered per pad, this product is sure to distinguish your brand from standard 3 x 4 notepads.

The Chip Clip: A common staple you’d find in every American kitchen today is the chip clip. A new twist on this now-classic item is the Cut-It Clip™. The Cut-It Clip™ includes a safe cutting blade to make opening chip bags a cinch.

The next time you’re looking for a new spark in your promotional products mix, start by looking for creative spins on the classic products that we all enjoy & use on a regular basis.

Posted by Admin in Current Events News, 0 comments

Who Says Promotional Products Can’t Be Sweet?!

promotional food and drink productOn the outside, today appears just like any other day. But dig a little deeper and you’ll find that today is the perfect day to let loose, forget your diet, and indulge in your favorite guilty pleasure. Why? Because today is National Junk Food Day!

Now you may ask, what qualifies a food as “junk food?” Scientifically speaking, junk food is anything that contains little or no nutritional value. Foods that are high in “empty calories,” fats, sugars and sodium are considered junk food. Don’t want to take the time to read the label? It’s safe to say, if Mom wouldn’t let you eat it, it’s probably junk food!

Whether your high-calorie treat of choice includes candy, potato chips, sugary soda, cake or cookies, take a break from your daily dietary routine and indulge a little! Now I’m not saying you should overdo it. In my personal experience, moderation is always best. You don’t want to end up with a nasty stomachache! But if you want an excuse to have that extra scoop of ice cream, just say it’s in the spirit of the day!

Fun and frivolous days like today can be great ways to promote your company. Break your target audience out of the monotony of the daily grind with an unexpected promotion. Distribute imprinted jellybean packets to your employees and customers. Or send a gourmet cookie tower to your best clients. They’ll “eat up” the promotion! And really, who doesn’t enjoy a sweet treat every now and then?

Kim
Marketing Coordinator

Posted by Admin in Cool Promotional Products We Love, 0 comments

A Night at the Movies

Hitchster-Fortuna-Movie-TheatreSo it’s that time of year again. Time for the release of those much-anticipated blockbuster movies. I personally cannot wait to see The Ugly Truth and the newest installment of one of my all-time favorite series, Harry Potter and The Half-Blood Prince!

While people across the country are still cutting back on their spending, moviegoers everywhere are still enjoying their buttery popcorn and giant soda-fountain beverages everywhere!

As the movie season begins, it brings back a flood of memories from my teenage and college years. Movies have always been such a great escape from the daily grind. I especially LOVE to go to movie premiers!

First you get in FREE! I know. What could possibly be better than a free movie?! How about FREE giveaways! With fun contests to get the audience pumped up for each screening, promoters give away t-shirts, caps, tote bags – I even won a complete season of the Simpson’s television show one time!

What better way to promote your movie. Give fans imprinted products before they see your movie. They’ll be more excited about seeing the show (who isn’t happy after winning a prize!) and they’ll wear/carry your product after the screening – giving you tons of almost-free advertising.

So even if you aren’t a movie or television producer, use their logic to promote your own business. Draw them in and get them pumped about your product or business. Not only will they look more favorably on you because of your kind gesture, but they’ll likely spread the word about you –whether by word-of-mouth or through the display of your logo on their person.

Enjoy the movies!

Posted by Admin in Promotional Products Around Town, 1 comment

The Happiest Place (and Promotional Products!) on Earth

AshuGargJuly 17, 1955: Disneyland televised its grand opening in Anaheim, California. Where would the promotional products industry be if not for the influence of Walt Disney? The Disney empire is undoubtedly one of the strongest examples of successful promotional merchandise as a brand-building tool. Did you know that over 14 million tourists pass through Disneyland annually? And that they spend about $3 billion at the park?

The goal of any company or organization is to generate a recognizable image for their brand, and Disney has certainly generated a formula for success that all of us in the marketing world hold in high esteem. From branded apparel to patented technology, Disney’s brand portfolio encompasses an enormous selection of promotional goods. Just the sight of Mickey Mouse ears is enough to cause many consumers to reminisce about their personal experiences with the animated legend and his fictional acquaintances.

Now it would be impossible for any brand to replicate Disney’s rise to prominence, but there are some aspects of the promotional powerhouse’s journey to the top that can be applied to any business.

For example, creativity can be a great way to capture peoples’ hearts and loyalty. Disney’s original idea to open a theme park was unlike anything the world had ever seen, immediately causing a sensation. You can employ similar tactics by thinking outside of the box to surprise and impress your clientele and employees. There are a finite amount of promotional products available on the market, but imprinting these items with your customized logo and message are what make them memorable. The possibilities of designing a completely new and distinctive campaign are endless, and the originality you incorporate into your promotional products purchase will be sure to breed positive buzz for your brand. Whether you opt for unique promotional products, or decide to take advantage of our tried and true best selling promotional products, you can make these items one-of-a-kind giveaways through the content you choose to imprint on them.

Disney also makes an enormous variety of promotional products available to consumers worldwide through their retail stores and outlets. This level of outreach is absolutely not appropriate for the majority of corporations in existence, but the more options you add into your selection of promotional products, the better. Your customers and employees are a diverse group, and an automotive item or fashion tote may not appeal to your entire target market. Try to order products with specific recipients in mind, and even consider choosing two independent sets of products to feature as part of the same campaign or promotion.

Finally, we all relish the opportunity to reflect on our youth, so think about the logo imprinted toys and games you could distribute to workers or patrons- take a page out of Disney’s book and look for promotional products that will integrate fun and magic into your corporate image!

Dana
Marketing Assistant

Posted by Admin in Brand Identity and Corporate Logos, 0 comments

Squeeze Your Way to Better Health!

A stress ball is a flexible, pliable toy that is available in many different shapes and sizes and fits comfortably in the palm of a person’s hand. It is squeezed in the hand and manipulated by the fingers, ostensibly to either help relieve emotional or mental stress and muscle tension or to exercise the muscles of the hand. Stress balls can also be used to relieve pain or discomfort that is sometimes present in the hand as a result of performing repetitive movements like typing on a keyboard for long periods.

There are lots of types of stress balls. Many are a closed-cell polyurethane foam rubber. The process for making this type of stress ball is by injecting the liquid components of the foam into a mold. The resulting chemical reaction creates carbon dioxide bubbles as a byproduct, which in turn creates the foam. The end product is a solid form, usually a ball shape with a smooth surface, which is full of tiny air bubbles.

Stress balls, especially those used in physical therapy, can also contain gel of different densities inside a rubber or cloth skin. The inside of stress balls are sometimes made with gel, foam, or some other soft material and then covered with any durable fabric that can endure a high amount of handling. Homemade stress balls can be made from rubber balloons that are filled with cornstarch, flour, or some other safe household filler. Some people even prefer making them from all organic fillers such as organic rice, beans, or grains. However, professionally made stress balls are more durable for every day use as they are normally made with higher quality materials. Some stress balls are even made to emit a pleasing scent like lilac or peppermint when they are handled.

Despite the name, stress balls are not always spherical. Many stress toys are molded in amusing shapes and screen or transfer printed with corporate logos. They are presented to employees and clients as promotional gifts. Stress balls are the third most popular promotional gift in the UK. There are literally hundreds of different shapes to meet any marketing requirements. Stress toys are a staple of cubicles where repetitive stress injuries such as carpal tunnel syndrome are common. Because of the many shapes now available, stress balls are generically known as stress relievers, and are a popular corporate promotional product.

Stress balls are usually not safe for small children or animals as they may be torn or punctured and the child or animal may be exposed to very messy or even toxic materials contained inside the balls. However, knowing how stress balls are made can come in handy for craft activities for children over the age of eight and adults who want to have a unique, but useful, stress reliever made from the materials of their choosing. Since they can be made either by hand or by a company who specializes in their manufacture, a wide selection of stress balls can be found to fit almost any person’s taste or personality. Regardless of the shape or size, most find that stress balls are hard to resist handling whenever one is nearby.

So, how does the stress ball help in relieving stress? You experience muscle tension when your hand is turned into a fist, even when there is nothing in your palm. Once you release the grip, muscle tension is also released. Gripping and releasing your hand exercises your muscles and helps you reduce stress. The stress ball gives you something to grip. This helps make the stress relieving exercises more effective. Stress balls are made of either foam or gel and easily squeezable in the palm of your hand and released causing a calm and soothing effect. It helps to refocus you energy and lower your blood pressure, which helps to reduce stress.

Help clients and employees reduce the stress in their everyday lives by giving them custom imprinted stress balls from Pinnacle Promotions!

Posted by Admin in Cool Promotional Products We Love, 0 comments

Ode to My Favorite Four-Legged Friend

1133211_200From the moment I laid eyes on my family’s dog, Oakley, I knew I had found the love of my life. This little guy has the sweetest personality, and though we had never owned a dog before, every member of my household quickly forged a special bond with him. We have had him for about eighteen months now and he is more a part of the family than ever!
This morning, the mobile groomer came to our house to give him the royal treatment and it occurred to me that my family cannot possibly be the only ones that go ga-ga over our pet. For many people, animals become such an integral part of our lives, and what better way to recognize and revere that relationship than with products geared to your clients’ or employees’ furry friends?

Animal-friendly businesses can offer staff and customers custom imprinted gifts for their creatures to enjoy, like a pet travel bowl (Oakley was fortunate enough to receive one of these as a holiday present!) or a retractable pet leash. Pinnacle also offers a multitude of items related to pets that are meant for use by their owners. For example, this plastic paw letter slitter shaped like a paw is appropriate for anyone, regardless of whether or not they themselves own an animal.

Browse through our promotional pet products and pet-themed paraphernalia that can be personalized to promote your brand!

Dana
Marketing Assistant

Posted by Admin in Cool Promotional Products We Love, 0 comments

Someone’s in the Kitchen!

So a little quick background on my family and me… We LOVE to cook! We have no fear of experimenting with new recipes, new ingredients and new kitchen gadgets!

As some of you may know, my husband and I were married just a little over a month ago. Loads of our gifts are still neatly packed in the boxes and bags that they arrived it. (Not because we don’t like them. It just takes time to get organized!)

Last night, my husband and my brother (who is actually a legitimate and paid cook) decided to cook dinner for the family, and try out a few of our new kitchen supplies. While some of our gifts remain untouched, one gift that quickly became a favorite – maybe even an obsession – in our household is silicone kitchen equipment!

We cannot get enough of silicone kitchen gadgets and gizmos! Heat resistant, flexible, colorful and collapsible, silicone colanders and oven mitts make excellent gifts and impressive giveaways.

So if you’re anything like my family, distribute imprinted silicone gadgets to clients, friends and employees and watch your logo spread around kitchens and homes everywhere! And don’t forget to stock your own cupboard with colorful and practical silicone kitchen equipment.

Kim
Marketing Coordinator

Posted by Admin in Cool Promotional Products We Love, 0 comments

Promotional Products in Our Daily Lives

kyz-what'sinmybagToday, rather than focusing on an unusual event or theme, I’d like to walk you through my ordinary, run-of-the-mill Saturday and all of the ways that products benefited my everyday life. These items can be easily customized to advertise your brand, exposing your customers or employees to your company’s logo or message hundreds (maybe even thousands!) of times a year. Just think: I am only one person… If I managed to incorporate this many normal items into my daily activities, your impact on an entire workforce or client base could be huge!

In the morning, I woke to the incessant buzzing of my alarm clock and rolled out of bed. I stumbled to the bathroom, took my glasses out of their case, and reached for my toothbrush. Armed with minty fresh breath, I decided to start my day, which involved cooking breakfast, going grocery shopping, and hitting the pool before a night out with my friends.

I do not possess outstanding culinary prowess, but I have been trying to master some of the basics- scrambled eggs, turkey bacon, and biscuits. Two classic promotional kitchen utensils that I made use of would look great imprinted with your logo: a timer and oven mitt are kitchen staples that should be found in every household.

After chowing down and then cleaning up the mess in my kitchen, I grabbed my car keys and raced out the door. Anybody who knows me personally has seen my unwieldy collection of key chains– from key chain flashlights to carabiners, I have them all. Key chains make a fantastic gift for employees or clients, as we all need our car or house keys on our person at all times.

My first stop was the grocery store, and I had come prepared with a handful of non woven bags. These bags get lots of mileage and serve to promote your company’s environmentally sound business practices to observers.

Next, I dropped off my groceries at home, and took a quick break to refuel before gathering my supplies for the pool. I threw promotional beach items like sunscreen, a beach towel, and a radio into my beach bag and claimed my spot in the sunshine. Any outing to the pool would be incomplete without these products, which makes them ideal options for displaying information about your brand. They can be enjoyed by people of all ages, genders, and interests so can’t help but provide high exposure for your business.

After lounging poolside for much of the afternoon, I reluctantly came inside to prepare for my night out. I took my cell phone out of its holder and called a few friends to meet up for dinner. I made sure to take my camera out of its desktop charging station so I could document our shenanigans to laugh about later!

There is no way I could include every single product that was involved in making my day run smoothly, but that just proves my initial claim to be true: the opportunities are endless for your brand to make a lasting impression through the use of promotional items. What better way to get your company noticed than by making the lives of your employees and customers easier?

Dana
Marketing Assistant

Posted by Admin in Cool Promotional Products We Love, 0 comments

Don’t Forget the Sanitizer!

This Wednesday my husband had the very unfortunate experience of an unexpected hospital stay. No worries. He’s fine now. But after 24 hours in a hospital bed (with me in a tiny, squeaky recliner next to him) he is very happy to be home!

I don’t know about you, but I never really associate the summer months with sickness. I’m accustomed to the constant allergy sneezing of everyone around me in the early spring months, and the chronic sniffles and coughs during the winter, yet I never really think about coming down with a bug during the summer. But trust me… It happens.

Keep your loved ones, employees, friends and clients happy, healthy and out of the hospital with antibacterial products. Hand sanitizers and wet wipes are great (and inexpensive) items to giveaway. Not only will the recipient use them, but they’ll also be shared with neighbors, co-workers and other acquaintances.

Now I know you can’t prevent all illnesses. Viruses are nasty little bugs, and you can’t avoid them all. But give those around you a great tool to help. Imprinted wipes and sanitizing sprays are great to use for your promotions. I know currently I probably have three tubes of hand sanitizer in my desk along with one in my purse. I’m not germophobic. But I’ll never pass up such a practical free giveaway!

Kim
Marketing Coordinator

Posted by Admin in Seasonal Marketing Ideas, 0 comments

Leed’s Walnut Grove BBQ Set

The Leed’s Walnut Grove BBQ Set was one of our most popular summer giveaways, and grill sets remain a creative gift idea for your clients or employees. Grilling and tailgating for sporting events are timeless summertime activities, so customizing a BBQ Set with your company’s logo and brand information can maximize your exposure in and around the community.

The pair of tongs, grilling fork, and handy spatula included in this set were made from stainless steel and featured wooden handles to allow for a comfortable grip while manning the grill. The handles also remained cool to the touch, which was a useful option to the grill-master. These tools arrived in a durable, high quality canvas carrying case that doubled as an apron.

Utilize a BBQ Set as part of your next promotion or campaign! Make your brand a valuable part of your customers’ and colleagues’ summertime memories by purchasing phenomenal picnic items from Pinnacle Promotions.

Dana
Marketing Assistant

Posted by Admin in Seasonal Marketing Ideas, 0 comments