They may not be as eye-catching as the Oscar Mayer Weinermobile, but LinkedIn is now engaging in mobile marketing, too, (mobile in the traditional sense of the word, as in utilizing motor vehicles) with promotional automotive items and the introduction of the LinkedIn Today coffee trucks. The trucks started riding around the streets of New York and San Francisco this past Monday morning offering free, locally-brewed coffee and “hot news” to those who stop by. This is all part of a marketing campaign to promote LinkedIn Today, the social networking site’s new personalized news product for business professionals.
LinkedIn Today officially launched back on March 10 and professes to deliver top news in a user’s interconnections as well as particular industries as a whole, as the company aims to be not only a professional network, but a source for professional insights. The trucks will be out through the rest of the week between 7am and 4pm local time in San Fran and NYC, so if you’re in those areas keep a look out for these promotional automotive items. You can also follow the LinkedIn Today twitter account @LinkedIn_Today or the #LinkedInTruck_SF and #LinkedInTruck_NY hashtags to see where they’re stopping.
Jaime
Manager – Content