Current Events News

Promotional Products to Enhance the Best 2011 Super Bowl Ads

If you’re one of the millions of people who watched the Super Bowl last night, you probably saw some great- and some terrible- new commercials. Judging by the buzz all over the Internet this morning, Volkswagen’s “The Force” (shown above) was a huge success, as was E-Trade’s “Tailor” spot. While Super Bowl ads provide great exposure for an advertiser (106.5 million people watched the big game in 2010), they come at a hefty price tag of $3 million for a 30 second spot. Furthermore, any company that plans to run an ad during the Super Bowl must plan ahead significantly, as space generally sells out by September of the previous year.

So, how do companies ensure that the planning and expenses are worth the effort? Effective advertising generally requires that a brand tells a story and furthermore, that the story is relatable. In addition to telling a relatable story, companies can also use promotional products to enforce the message long after the commercial ends. According to a study by the industry experts at PPAI, combining promotional products with a television advertisement results in a 69% increase in brand interest and a 52% increase in referral value.

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Promotional Media Storage Cases Help Promote Brand Awareness

As more and more people invest in gadgets such as Kindles, iPads, and blackberries it is important to have the right promotional media storage cases to store, charge, and protect them.

Just last Friday, Mashable reported that Kindle books were now outselling paperbacks on Amazon, just six months after e-books outsold hardcovers. Now, Amazon can say e-books are responsible for their $10 billion earnings in a single quarter.

As portable electronics grow in popularity companies should consider using promotional phone or tablet cases to promote their brand or service. Whether a person uses there iPad in a coffee shop or a trade-show, people pay attention to the device and the case they store it in.

Similarly, consumers are intrigued by tablets and e-books and the accessories that come with them.  With all eyes on electronics, get creative with brand awareness by jumping on the portable electronics bandwagon. Customizing promotional media storage cases could be the marketing factor you need to be seen.

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Amazon Delivers Groceries (In Reusable Grocery Bags)

Want your groceries delivered fresh to your door? At no extra cost? In reusable grocery bags? If you answered “yes” to any or all of the above questions, you may be in luck. Amazon is considering the launch of a new grocery delivery service that aims to provide users with fresh produce and meats, straight to their door. The delivery service, named AmazonTote, is currently being tested by employees in the Seattle area. Unlike Amazon Fresh, a grocery delivery service currently available to Seattle residents, AmazonTote provides free, weekly service. In fact, “there are no subscriptions, minimum delivery sizes, or fees,” according to the information on Amazon’s website. All you have to do is select items you wish to have delivered, and they will show up at your door in sealed, weather-resistant reusable grocery bags (which purchasers can keep!)

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Custom Glassware for Your Super Bowl XLV Party

The NFC and AFC Champions were decided on Sunday when the Pittsburgh Steelers and the Green Bay Packers both clinched conference titles. The two teams will meet on Sunday, February 6 at Cowboys Stadium in Arlington, Texas, the National Football League’s newest facility (which can hold 110,000 fans under its retractable roof). If you aren’t lucky enough to be attending Super Bowl XLV, you may be hosting or attending a Super Bowl party. What better way to commemorate the event than with custom glassware?

Nothing makes a good football game better like a frosty cold brew, especially when it’s served in a unique pint glass. At this year’s Super Bowl party, pour your guests’ drinks into your own one-of-a-kind glasses, personalized with the date and your favorite team’s logo.

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Starbucks Now Accepts…Smart-phones and Travel Mugs

Rob EnslinOn Wednesday, January 19th Starbucks began accepting mobile payments for products at about 6,800 U.S company-operated locations. Now, all that frequent “Starbucksers” need is their smart-phone and re-usable travel mugs!

Individuals with a Starbucks’ card (a re-loadable card that offers rewards to frequent buyers) can upload the Starbucks Card Mobile App on to their iPhone, iPod touch, or Blackberry. Once in the store, you simply open up the Starbucks Card Mobile App, select “touch to pay” and face the bar-code on the phone toward the 2-D scanner and…voila!

What was wrong with good old cash and Starbucks’ paper cups? After completing some rigorous testing, The company reported that the smart-phone app check out process was faster than using traditional cash or credit card. As for the cup, re-usable travel mugs save the earth! Continue reading →

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Beer, Soda, and now Whisky: the Many Uses for Promotional Koozies

Many people – especially sports fans – will be quick to offer a testament to the wonder of promotional koozies. They’ll keep your beverage of choice at its frosty, optimal drinking temp for hours, allowing you to enjoy your Bud Light, Fanta, or other canned drink at your leisure while you watch the game, play cornhole, or relax on the beach.

Now, in addition to beer, soda, juice, and energy drinks, the thirsty among us can use their promotional koozies to keep new 12-oz. cans of whisky cold as well. While whisky itself isn’t exactly an innovation, putting 12 ounces – eight shots – of it in aluminum packaging sure is.

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Golden Globes Teaches Lesson in Promotional Brand Name Apparel


Every year, there’s one question asked of all stars as they walk the red carpet during awards season; and that is, “Who are you wearing?” From Badgley Mischka and Carolina Herrera to Jason Wu and Roberto Cavalli, these names are almost just as important as the name of a winning star or starlet. In fact, for designers, dressing a celebrity for an awards show is an invaluable way to promote their brand amongst the rich and famous. As knock offs of their dresses start to appear in department stores later in the season, these designers become household names for us normal folks, too. And, even if you don’t have a chance to rub elbows with famous designers, you can learn a lesson from them by choosing to use promotional brand name apparel to promote your organization, too.
Keep reading to see the stars’ fashion choices

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Avoid iPhone Glitch with Promotional Alarm Clocks

While many of us were sleeping in and relaxing on New Year’s Day and January 2, others had big plans to get up and catch a flight back home. However, thanks to a bug in Apple’s alarm clock iPhone app this past weekend, those would-be travelers were sleeping, too. Apple claims that the app should have started working properly again this morning, but to help ensure that travelers don’t oversleep due to faulty technology, hotels and other organizations in the hospitality industry should consider distributing promotional alarm clocks. Businesses can choose from sophisticated leather or metal alarm clocks or smaller, more affordable travel clocks that recipients can take with them any time they stray from home.

Sarah
Marketing Coordinator

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Promotional Bags Help Shopping District Flourish in North Jersey

Many retail businesses have faced challenges over the past few years as the state of the economy forced consumers to cut back. This year- just in time for the holiday season- merchants in Teaneck, New Jersey decided something needed to be done to increase revenue, as well as the community livelihood. As reported by NorthJersey.com, 11 business owners analyzed demographics, brainstormed the best way to reach their patrons, and settled on the idea of creating and distributing promotional bags filled with coupons. In addition to these incentives, store owners also offered a 15% discount on whatever shoppers could fit in the bags. All information detailing the promotion and the participating stores were printed on stickers and placed on the promotional bags, as was information about the economic benefit of shopping locally.

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Airport Horror Story… Avoid Them with Promotional Luggage Tags

Welcome to this week’s edition of  “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.

Flying these days can be chaotic, passengers have to pack strategically, plan ahead, and stay organized. If you traveled over Christmas, there’s a chance you could still be sitting in an airport right now. At least 4,155 flights were cancelled just out of New York, stranding thousands of passengers and their luggage. With back-ups, lay-overs, and a million other black rolling suitcases, it’s situations like these, one has to come prepared. Promotional luggage tags could save you and your personal belongings. Available in a myriad of colors and styles, these little gadgets can differentiate your suitcase from the pack and be used to track lost luggage. During the winter months you never know when the next snow storm will hit, so be prepared for the worst with a promotional luggage tag.

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