Chrissy Petrone

Today’s consumers don’t just buy products—they invest in brands that align with their values. That’s where cause marketing comes in. Cause marketing is a collaboration between businesses and nonprofits (or social causes) that benefits both parties. It’s a win-win: companies enhance their brand image while contributing to meaningful change.

But how does cause marketing work in practice? And how can promotional products be a part of this movement? Let’s break it down and highlight some standout products that make a difference.

How Cause Marketing Works

Cause marketing can take many forms:

• Donation-Based – A company pledges a percentage of sales to a charitable cause.
• Buy-One-Give-One – For every product sold, a similar item is donated to someone in need.
• Sustainable Initiatives – Brands partner with environmental groups to reduce waste or restore ecosystems.
• Community Support – Businesses support social causes, such as mental health awareness or veteran assistance.

No matter the approach, the key to successful cause marketing is authenticity. Customers want to know that a company’s efforts are genuine, impactful, and not just a PR move.

Promotional Products with Purpose

At Pinnacle Promotions, we believe that branded merchandise can be a force for good. Here are some standout products with causes that can seamlessly align with your marketing initiatives. These exclusive products are available through our chatbot or your dedicated account manager—just reach out to learn more!

1. Ocean Bottle – Turning the Tide on Plastic Pollution

Ocean Bottle isn’t just another reusable water bottle—it’s a movement. For every bottle sold, Ocean Bottle funds the collection of 11.4kg of plastic (the equivalent of 1,000 plastic bottles) from coastlines and waterways. This initiative helps reduce ocean pollution while providing jobs to waste collectors in coastal communities.

For brands looking to support environmental sustainability, reducing single-use plastic is one step forward to making a positive impact. 

2. Shelter to Soldier – Supporting Veterans and Rescued Dogs

The Shelter to Soldier initiative is a powerful example of cause marketing in action. This program rescues shelter dogs and trains them to become service animals for veterans suffering from PTSD or other mental health challenges. Every purchase of Shelter to Soldier-branded products helps fund this mission, directly impacting both veterans and rescue animals.

Branded gear from this collection allows companies to show their support for military personnel while promoting a meaningful cause. 

3. National Forest Foundation – Planting Trees for a Greener Future

With deforestation threatening ecosystems worldwide, the National Forest Foundation is committed to reforesting public lands across the U.S. Through their partnership, select promotional products contribute to tree-planting initiatives, ensuring that for every item purchased, trees are planted in national forests.

This is an ideal branding opportunity for businesses that want to highlight their environmental responsibility. 

4. Grosche Safe Water Project – Clean Water for Communities in Need

Water is a basic human necessity, yet millions lack access to safe drinking water. The Grosche Safe Water Project is on a mission to change that. Every Grosche-branded bottle, tumbler, or French press helps provide 50+ days of clean water to communities in need.

Companies can make an impact by choosing Grosche products for their branded drinkware. Not only does this initiative help fight the global water crisis, but it also ensures that promotional items carry a deeper message of social responsibility.

5. FEED – Fighting Hunger, One Bag at a Time

FEED takes a direct approach to cause marketing with its buy-one-give-one model. Each purchase of a FEED bag, backpack, or tote helps provide meals to children facing food insecurity. With clear impact numbers printed on every product, customers can see exactly how their purchase is making a difference.

FEED bags make great corporate gifts, employee incentives, or client appreciation items. By choosing FEED, brands can actively contribute to global hunger relief.

Why Cause Marketing Works for Brands

Cause marketing isn’t just good for the world—it’s good for business. Studies show that 71% of consumers prefer brands that support a cause they care about. When done authentically, cause marketing can:

• Strengthen Brand Loyalty – Customers feel more connected to brands that stand for something.
• Boost Employee Engagement – Employees take pride in working for a company that gives back.
• Differentiate Your Brand – Aligning with a cause makes your business more memorable.
• Drive Sales – Consumers are more likely to purchase from a brand with a clear social mission.

How to Integrate Cause Marketing into Your Brand

Ready to make an impact? Here’s how businesses can incorporate cause marketing into their promotional product strategy:

1. Choose Purpose-Driven Products – Opt for branded merchandise that supports environmental or social causes.
2. Be Transparent – Clearly communicate how purchases contribute to the cause.
3. Engage Employees and Customers – Encourage participation in initiatives like donation matching or volunteer events.
4. Promote the Impact – Share stories, metrics, and updates to show real results.

Pinnacle Knows Cause Marketing 

Cause marketing isn’t just a trend—it’s a powerful way to align your brand with values that matter. Whether it’s fighting hunger, cleaning up the oceans, or supporting veterans, there are countless ways to make a difference through promotional products.Pinnacle knows promo, and we’re here to help your brand make a lasting impact. Explore our exclusive collection of purpose-driven promotional products and take the next step in cause marketing. Chat with our chatbot or contact your dedicated account manager today to get started!

Sustainability isn’t just a buzzword anymore—it’s a way of life. With Earth Day coming up on April 22nd, there’s never been a better time to integrate eco-friendly choices into your everyday routine. Whether you’re looking to promote your brand with meaningful swag or just upgrade your office essentials, these trending sustainable products will help you make a positive impact. Be sure you get them while you can—not all of these exclusive finds are on our website, but you can order them through our chatbot or by reaching out to your Account Manager. Let’s dive in!

#1 Eco-Friendly Apparel: Wear Your Values

Sustainable fashion is making waves, and eco-friendly apparel is an easy way to show your commitment to the planet. From organic cotton t-shirts to recycled polyester hoodies, these pieces reduce waste and lower environmental impact without compromising style or comfort. Whether you’re outfitting your team or upgrading your own wardrobe, sustainable clothing helps you look good while doing good.

TravisMathew Glenview Stripe Polo

This polo effortlessly blends style and sustainability. Made with 74% recycled polyester, 19% cotton, and 7% spandex, it’s a lightweight, quick-drying, and wrinkle-resistant option for both the office and the golf course. This polo is comfy and flexible while still providing a trendy, polished look.

#2 Power Banks: Charge Up Sustainably

Let’s be real—our devices are practically extensions of ourselves, and keeping them charged is non-negotiable. Enter eco-friendly power banks, the must-have gadget for staying powered up without leaving a huge carbon footprint. These compact chargers offer a sustainable alternative by using less energy and reducing the environmental impact of traditional power sources. Whether you’re on a road trip, at a conference, or just need backup power on the go, this power bank has got you covered, keeping your devices connected while supporting a greener planet.

Triosity 10000mAh Wireless Power  Bank

Stay powered up with a smart, sustainable power bank that’s eco-friendly and convenient. With a 10,000mAh battery, this compact charger can handle up to five devices at once with MagSafe wireless charging, a built-in Apple Watch charger, and space for AirPods. What makes it even better? The packaging isn’t just waste—once the power bank is unpacked, it transforms into a sleek desk organizer with slots for pens, business cards, and a tray for small office essentials. 

#3 Sustainable Bags & Luggage: Eco-Friendly Travel Solutions

Traveling sustainably doesn’t have to be complicated. Sustainable bags and luggage offer a perfect way to reduce your carbon footprint while keeping your gear stylish and practical. Made from eco-friendly materials like recycled fabrics or organic cotton, these bags are a great alternative to traditional options. Whether you’re packing for a weekend getaway or a long business trip, sustainable travel options keep your essentials organized and your brand’s environmental impact low. Say goodbye to single-use plastic bags and hello to durable, sustainable luggage that’s built to last.

Nomad Must Haves Renew Duffle

Travel smart with this eco-friendly duffle bag that’s as good for the planet as it is for your brand. Made from recycled plastic and featuring a sleek two-tone ECO canvas, it’s a trendy, sustainable choice for every trip. Need to keep shoes separate? No problem—this duffle has a ventilated shoe stash to keep things fresh. The adjustable, padded shoulder strap makes it super comfy to carry, whether for hitting the gym or heading out on a weekend getaway. 

#4 Recycled Notebook and Pen Sets: Write with Purpose

Journaling, brainstorming, or just jotting down your to-do list? Make it more sustainable with a recycled notebook and pen set. These stylish sets are made from post-consumer waste materials like recycled paper and plastic, giving old materials new life. Whether you’re handing them out at an event or keeping one on your desk, they’re an eco-friendly way to stay organized while reducing waste.

The EcoMetal Denim Stylus Pen and Karst Stone Bound Notebook make a perfect pair for custom sustainable kitting. The EcoMetal Denim Stylus Pen is made from recycled aluminum and paper, featuring a matte soft-touch finish and a denim-textured lower barrel. Meanwhile, the Karst Stone Bound Notebook, made from recycled stone, is waterproof, tear-resistant, and provides a friction-free writing experience.

Both are great choices for anyone who wants to write with purpose and keep things eco-friendly.

#5 Plantable Seed Paper: Grow Your Message

Why toss paper when you can plant it? Seed paper is embedded with wildflower, herb, or vegetable seeds, meaning your notes, business cards, or promotional materials can literally grow into something new. Just plant the paper in soil, water it, and watch it sprout! It’s an innovative and memorable way to share your message while supporting the planet.

Customizable Seedcards

Spring into sustainability with the gift that keeps on giving! These cute, plantable cards are shaped like fun garden designs and come in a custom-printed envelope. Each set includes three colorful cards that are perfect for giving out to customers or employees. Simply plant them in the ground, and they’ll grow into beautiful flowers or herbs. Choose from stock art or send your own designs to create a card that’s as special as your brand!

How to Boost Your Brand’s Green-Cred

Using eco-friendly products in your branding isn’t just about looking good—it’s about doing good too. Sustainability is becoming a key value that consumers and clients care about, and choosing sustainable products shows your company is genuinely committed to reducing its environmental footprint. 

It’s not just about jumping on a trend—it’s about making a positive impact, both on the planet and your audience. When you opt for branded sustainable products, you’re not just handing out a gift or giveaway, you’re sending a message about your brand values and inspiring others to join the movement.

For example, send out a branded solar-powered power bank as a thank-you gift after a meeting, and include a note highlighting your company’s sustainability efforts. Or consider using the Nomad Must Haves Renew Duffle in client gift packages, with a message that explains how each product purchase contributes to reducing plastic waste. If you’re hosting a corporate event, give away customized seed paper as a fun, memorable way to spark conversation about your eco-friendly initiatives.

Not only are you giving them a useful, stylish item, but you’re also creating an opportunity to showcase that your organization is actively working towards a brighter future. 

Ready to Go Green with Pinnacle Promotions?

Making the switch to sustainable products doesn’t have to be complicated—it just takes a little intention. These exclusive eco-friendly items are perfect for corporate gifts, giveaways, or personal use, and most of them are only available to order through our chatbot or your Account Manager. With Earth Day around the corner, now’s the time to take action. Let’s make sustainability the norm, one product at a time! Chat with us or reach out to your Account Manager today to get started!

Pantone’s 2025 Color of the Year is here, and it’s stirring up all kinds of opinions. Say hello to Mocha Mousse, a warm, earthy tone that’s… let’s just say “debatable” on the crowd-pleasing scale. Whether you love its cozy neutrality or think it could use a little pep, there’s no denying its potential as a branding powerhouse. 

At Pinnacle Promotions, we’re all about helping brands stay on-trend while showcasing their unique style. Let’s dig into how your company can use Mocha Mousse and its complementary hues to create standout promotional products that scream “trendy and thoughtful”—not “boring and beige.”

Why Should Brands Care About Color Trends?

Color trends are more than just a design fad—they’re a way to stay relevant. Pantone’s Color of the Year influences everything from fashion and interior design to marketing and branding. Incorporating these trending colors into your promotional product strategy shows your customers and employees that your brand is in the know. Consider it an easy way to refresh your brand’s aesthetic without a complete overhaul.

Color is also a powerful tool for storytelling. It evokes emotions, sets a tone, and can even trigger memories. And let’s not forget—neutrals like Mocha Mousse have been trending for a while now, dominating everything from home decor to viral TikTok outfit hauls. Think about the surge in popularity of beige loungewear sets, minimalist interiors, and earthy palettes in influencer content. These trends signal that consumers are drawn to colors that evoke calm and balance—qualities that align perfectly with this year’s Pantone pick.

And hey, if you’re not feeling the exact shade of Mocha Mousse, don’t worry—there are plenty of creative ways to adapt the trend to suit your vibe.

How to Make Mocha Mousse Work for Your Brand

Pair It with Complementary Colors

Mocha Mousse is a neutral tone, which means it pairs beautifully with just about anything. To give it a modern twist, consider using Pantone’s suggested complementary colors, like rich greens, deep blues, soft creams, or even blush pinks. These shades can bring out the best in Mocha Mousse while keeping your branding fresh and eye-catching.

Use It as a Base, Not the Focus

If the thought of making Mocha Mousse your centerpiece feels a little too “meh,” consider using it as a foundation instead. It’s an ideal base color for adding pops of brighter shades. For example, custom blush drinkware with Mocha Mousse logos or cream-colored notebooks with a splash of vibrant green would make on-trend merch that stands out while staying subtle. Neutral doesn’t have to mean boring. It’s all about balance.

Highlight Full-Color Customization

Dye-sublimated products allow you to color-match designs exactly (or at least pretty closely) to Mocha Mousse and its complementary tones. This is a great way to create cohesive branding, especially if you’re working with a specific aesthetic for events or giveaways. Promotional items like customized apparel, trendy crossbody bags, or even lanyards (yes, lanyards can be trendy!) can make all the difference when Mocha Mousse is paired with a great design. At Pinnacle Promotions, we can help you source products in just the right color, ensuring your brand looks polished and on-trend. 

Inspiration: A Mood Board of 2025 Products

We’re taking Mocha Mousse to the next level with a curated mood board of promotional products that embrace the color—and its complementary palette—in style. Here’s what made the cut:

Apparel in Earthy Neutrals

Neutral-toned hoodies, caps, and t-shirts are versatile staples that everyone loves. Choose items in shades close to Mocha Mousse, like taupe or light cocoa, and pair them with your brand’s logo in cream or sage green for a subtle yet sophisticated look. These items exude warmth and dependability, perfect for exclusive merch or trendy customer giveaways.

Drinkware with a Pop

From coffee tumblers to reusable water bottles, drinkware in a muted coral and complementary hues like forest green or cornflower blue can make an instant impact. Look for items with full-color printing options to incorporate Mocha Mousse alongside your brand’s signature colors. Branded drinkware is practical and a great way to keep your brand in customers’ hands—literally.

Accessories with Flair

Think cozy blankets, canvas totes, sustainable journals, or hats. These items can be designed with a gradient effect, blending Mocha Mousse with complementary colors to create a modern, eye-catching aesthetic. 

Full-Color Customization Options

Products like dye-sublimated bags, drinkware, or even apparel let you go all-in on the Mocha Mousse trend. Add layered designs with complementary greens, beige, or blues for a cohesive, on-trend look. These items offer endless possibilities for showcasing your brand’s creativity.

Pinnacle Promotions: Bringing Your Brand Mood Board to Life

Whether you’re fully on board with Mocha Mousse or prefer to use it sparingly, this year’s Pantone pick is a chance to experiment and innovate. It’s not just about following trends—it’s about finding creative ways to make them work for your brand.

Pinnacle knows trends, and we specialize in turning your ideas into reality. Whether you’re inspired by Mocha Mousse or want to create a completely custom palette, we have the tools, expertise, and products to bring your vision to life. From sourcing trending items to creating fully customized designs, we’re here to help your brand stand out.

Ready to design your brand’s 2025 mood board? Let’s work together to create trendy merch that captures the spirit of the year and keeps your brand ahead of the curve!

Welcome to the ultimate guide for discovering the top 7 trendy promotional products that appeal to Gen Z college students. Generation Z is the go-to generation when trends start to arise. From social media trends to clothing trends, Gen Z knows how to spot what’s in and what’s out. Whether you’re a business looking to engage this dynamic demographic or simply curious about the trends shaping the future of promotional products, you’re in the right place. Let’s dive into the world of must-have items that are making waves with Gen Z! 

#1 Trucker Hats: Coolest Caps Around That Slay

Complete your outfit by adding a cute and trendy trucker hat to create the perfect look. Trucker hats are having a major moment right now, blending retro vibes with modern style to create the perfect look. With their mesh backs and adjustable fit, they’re super comfy and breathable, making them ideal for both urban adventures and outdoor activities. These hats can be paired with anything from streetwear to sporty outfits, and they’re great for showing off your personal style with unique designs, logos, and patches. The best part? Trucker hats effortlessly mix practicality with trendiness, making them a must-have accessory for anyone looking to up their fashion game.

Cap America Premium Trucker Cap

The Cap America Premium Trucker Mesh Back Cap combines classic trucker style with modern comfort. Featuring a durable cotton front and breathable mesh back, this cap ensures you stay cool while making a stylish statement. With an adjustable snapback closure, it offers a perfect fit for any head size. Ideal for casual outings, outdoor activities, or just adding a touch of flair to your everyday look.

#2 Stanley: Trendy Drinkware IYKYK

Say goodbye to your musty, dusty, crusty, rusty Hydroflask, and start sipping from your boujee Stanley. Stanleys have become trendy among Gen Z for several reasons. This brand offers stylish and customizable products that resonate with the generation’s preference for personal expression and sustainability. With sleek designs and eco-friendly materials, they appeal to those who value both aesthetics and environmental consciousness. Their products often feature innovative features that cater to modern lifestyles, from insulated drinkware to versatile accessories, making them popular choices for anyone looking to blend practicality with fashion-forward sensibilities.

Authentic 30 oz Stanley Quencher Tumbler

This drinkware brand comes in many different colors and sizes which are a hit among college students. They are popular for their durability, reliability, and ability to keep beverages at the perfect temperature throughout hectic schedules and study sessions. These customizable and stylish cups are perfect for everyday use whether you’re indoors or outdoors. 

#3 Crossbody Bag: Handy Dandy Crossbody Bags

We all know and love our handy dandy crossbody bags that we use every day. Crossbody bags are the ultimate blend of style and convenience, perfect for the on-the-go trendsetter. With their sleek design and hands-free functionality, these versatile accessories add a chic edge to any outfit while keeping your essentials within easy reach. Whether you’re taking on the night with your girls, running errands, or taking on an adventure outside, a crossbody bag ensures you’re ready for anything, all while looking effortlessly cute.

Anywhere Belt Bag

The adjustable strap makes it functional as a waist bag or crossbody bag.  This design provides hands-free convenience and security, making it ideal for busy days, travel, and outdoor activities. These bags come in various colors, offering plenty of choices to suit different preferences. The versatility lies in their adaptability. They effortlessly transition from day to night, casual to formal, and everything in between. Their practical design ensures that essentials like phones, wallets, and keys are always accessible yet secure, while their stylish appearance compliments a wide range of outfits. 

#4 Multifunctional Wireless Charger: Electronics That Slap

Have you ever been out and about and your iPhone, Apple Watch, and Airpods have died? Are you also worried about all the bacteria on your devices? Well, this problem can be fixed easily with a multifunctional wireless charger that also keeps your devices germ-free. With this charger, you can elevate your tech experience with this innovative solution allowing you to charge three devices at the same time. 

Ultrasonic Cleaner Wireless Charging UV Sanitizer

The Ultrasonic Cleaner Wireless Charging UV Sanitizer is a game-changer for maintaining hygiene and convenience. This 3-in-1 device uses ultrasonic waves to thoroughly clean your valuables, while the UV light ensures they’re sanitized and germ-free. Plus, it features wireless charging to keep your devices powered up. Whether you’re cleaning jewelry, eyeglasses, or other small items, this sleek and efficient gadget combines powerful cleaning with modern tech to keep your life easy.

#5 JBL Speaker: No Cap This Speaker’s Lit

Imagine you’re at a tailgate or chillin’ by the pool and want to listen to your favorite artists, well you’re in luck because the JBL waterproof speakers are a game-changer for college students. They offer an unbeatable blend of durability and great sound quality. Perfect for the active student lifestyle, these speakers can handle everything from poolside parties to rainy-day tailgates without missing a beat. 

JBL Flip 6 Portable Waterproof Speaker

JBL waterproof speakers stand out for their waterproof design, ensuring they can be fully submerged without damage, making them perfect for any water-related activities. Built with durable materials, they can withstand tough conditions, while delivering powerful, good-quality sounds. Their long battery life ensures hours of continued music listening and Bluetooth connectivity allows for seamless wireless streaming from any device. These speakers are a must-have for Gen Z. 

#6 Hoodie: This Hoodie Is Giving Drip

Everyone needs a basic Hoodie to wear anywhere. This hoodie has an unmatched combination of comfort, style, and versatility. These wardrobe staples offer a cozy fit perfect for lounging, while their diverse designs and colors allow for easy expression of personal style. Hoodies seamlessly blend into various settings, making them suitable for almost any occasion—from casual hangouts and campus life to more relaxed workplace environments. 

Gildan Adult Heavy Blend™ Hooded Sweatshirt

This Hoodie offers practical features such as hoods and pockets which add to their appeal, providing warmth and convenience. The adaptability of this hoodie, paired with its comfort and fashion-forward appeal, makes it a go-to choice. This hoodie is also known for its softness, thanks to the high-quality cotton and polyester blend that provides a comfortable, cozy feel. Additionally, they are highly customizable, making them ideal for personalizing with logos, designs, or messages, perfect for teams, events, or personal expression. 

#7 Pop It: FRFR This Fidget Toy Is Dank

Do you have anxiety? Womp Womp, fix it with this Pop It fidget toy. Pop Its provide sensory stimulation and stress relief in a fun engaging way. These toys are especially favored by Gen Z, who often seek quick and effective methods to manage anxiety and maintain focus. The simple, repetitive motions involved in using Pop Its and other fidget toys can have a calming effect, making them ideal for both relaxation and concentration. 

Sensory Fidget Toys

Pop It fidget toys typically feature a series of silicone bubbles arranged in a grid pattern that can be pushed in and out. These toys come in various shapes, sizes, and colors, offering tactile stimulation and a satisfying popping sound when manipulated. They are lightweight, portable, and durable, making them convenient for use anywhere, whether to relieve stress, improve focus, or simply as a sensory distraction.