Are you tired of hearing that print marketing is a thing of the past? Well, we’re here to tell you otherwise. Print marketing is not only alive and kicking but also an effective and valuable investment for any business. In this post, we’ll give you four compelling reasons why you should still be investing in print marketing, even in the digital age.
#1 Print marketing is still valuable
In the digital age, it’s easy to forget about print marketing. But did you know that print materials like brochures, flyers, and business cards can still make a big impact? In fact, according to a 2021 Finance Online article, 80% of consumers still act on direct mail advertising.
Unlike digital ads that can get lost in the endless scroll, print materials are physical and leave a lasting impression. Finance Online also found that 77% of consumers say print drives higher levels of recall. Meaning that holding a beautifully designed brochure or receiving a stylish business card can create a sense of personal connection with the brand.
#2 Print marketing is tangible and memorable
Print marketing is still a powerful tool for businesses because it’s tangible and memorable. In a world where everything is digital, print materials offer a physical connection to the brand that people can touch, hold and keep. In fact, digital marketing and print marketing can be used in tandem. According to Newsworks, consumers who see print ads also tend to visit the advertiser’s website.
A well-designed brochure or business card can create a sensory experience that engages the customer. This makes print marketing ideal for promoting products and services that people want to experience firsthand, such as food, fashion or travel.
Another reason why print marketing is tangible and memorable is that it allows for greater creativity and personalization. With print, businesses can experiment with different textures, finishes, and shapes to make their materials stand out.
For example, a music festival might create flyers with bold colors and edgy designs to appeal to young, trendy music fans and attendees are more likely to keep these flyers or posters as memorabilia.
Since people are more likely to keep physical items like flyers, brochures and business cards, print materials can continue to promote your brand long after the initial interaction.
#3 Print marketing can be targeted
Print marketing allows companies to personalize their messaging and target specific audiences. Similar to digital marketing, print media can be tailored to appeal to a particular demographic, making it more effective in generating leads and conversions.
For instance, a natural skincare product company can create a brochure that caters to people who value organic and sustainable living by customizing the messaging, design and imagery to their interests. This company can then stock these brochures in local health food grocery stores to help spread the word about their products to their target audience.
In addition to its targeting capabilities, print media can also enhance a brand’s overall customer experience by providing tangible representations of the brand that customers can interact with. Examples of this include well-designed packaging or high-quality product catalogs that reflect the brand’s values.
By using print marketing to create a unified brand experience, businesses can develop a devoted following of customers who feel connected to their brand, making it a valuable tool for building a strong and memorable brand identity, regardless of company size.
#4 Print marketing is versatile
Since there is a variety of print media available, there are plenty of interesting ways to reach different audiences. Print collateral like brochures, flyers, and posters are ideal for promoting events and special offers, while business cards and letterheads are essential for creating a professional image.
Print marketing can also be used to create product catalogs, direct mail campaigns and even billboards. This flexibility makes print marketing an excellent choice for businesses that want to promote their products or services across a range of channels.
Another advantage of print marketing is that it can be used to reinforce other marketing efforts. A study from Top Media Advertising says that campaigns that combine both digital and traditional advertising channels are 400% effective!
Businesses can use print media to direct customers to their website, social media pages or other online platforms. This can be done by including QR codes, URLs or other calls to action, which can drive traffic to other marketing channels.
By combining print marketing with other marketing efforts, businesses can create a cohesive and integrated marketing strategy that reaches customers across multiple channels. This makes print marketing a versatile tool that can be used to support other marketing efforts and help businesses achieve their marketing goals.
Print Marketing with Pinnacle Print Shop
Print marketing is a powerful tool that offers a tangible and memorable way to connect with customers. Its versatility allows businesses to use it in a variety of ways to reach different audiences, while its targeted approach makes it an effective way to personalize messaging and engage with customers. Print marketing also offers a way to reinforce other marketing efforts, making it an essential part of an integrated marketing strategy.
With its ability to create a sensory experience that engages the customer and creates a lasting impression, print marketing is still a valuable asset for businesses looking to promote their products or services in a memorable and effective way.
With Pinnacle Print Shop, you can get all your online printing services and promotional products all in one place. From business cards and postcards to brochures and posters, we have all the print marketing materials you need to help your business grow.
Have a large print project but aren’t sure where to start? Our team of experienced promotional professionals will ensure you have all the print marketing you need for your next big trade show or conference. Give us a call today at 877.300.2007 to learn more.
Deciding between custom padfolios or custom portfolios? In this blog, we’ll explore the key differences between these two popular accessories and help you choose the one that best suits your needs.
When it comes to professional meetings, presentations, or interviews, how do you keep yourself and your team organized? Just imagine the embarrassment you could face shuffling around your papers at your biggest sales pitch of the year! But there is a solution you may not have thought of — custom padfolios and custom portfolios can keep you and your sales team looking and feeling professionally organized.
Padfolios or portfolios are essential accessories to keep your documents and notes organized. While the two terms may seem interchangeable, there are some significant differences between them. In this blog, we’ll explore what padfolios and portfolios are, their features and uses and how to choose the right one for your needs.
A Quick Explanation of Custom Padfolios and Custom Portfolios
Before you run off into organizational overload, let’s discuss padfolio vs. portfolio. You don’t want to end up ordering twenty-five, high-quality logoed folios, only to realize you’ve got the wrong size or material.
A padfolio is a small folder or binder that includes a notepad and a place to hold loose papers. It is typically made of leather, faux leather or fabric, and comes in a range of sizes and designs. A portfolio, on the other hand, is a larger folder that can hold multiple documents, such as resumes, business cards and reference letters. It may also include a notepad, as well as additional features like a calculator, a pen holder or a USB drive.
What are the differences between the two?
While both padfolios and portfolios serve a similar purpose, the main differences lie in their size, capacity and features. Padfolios are smaller and more compact, designed for carrying around a few documents or notes. Portfolios are larger and more spacious, ideal for carrying a complete set of documents for a project, job interview or business meeting.
Importance of choosing the right one for your needs
Choosing the right padfolio or portfolio can make a big difference in your professional appearance and organization. Having a quality and appropriate accessory can help you feel confident and prepared, and can make a positive impression on others.
What is a Customized Padfolio?
Customized padfolios are designed for easy transport and accessibility of documents, notes and writing instruments. They typically feature a ring binder, a notepad and a pocket or slot for loose papers. They are available in a variety of materials, such as leather, vinyl or fabric, and come in different sizes, from small pocket-sized to larger folio-sized.
Four most popular types of padfolios
There are several types of padfolios available, depending on the material, size and features — there is sure to be a customized padfolio to fit your brand.
Some common types include:
Leather padfolios: made of genuine or faux leather, with a classic and professional look
Portfolio padfolios: larger, with additional pockets and compartments for documents
Zippered padfolios: with a zipper or closure to secure the contents and provide extra protection
Tech padfolios: with a space to hold a tablet, smartphone, or laptop, as well as writing tools and papers
Pros and cons of custom padfolios
Padfolios are a popular choice for professionals who need to keep their notes and documents organized and easily accessible. While they offer several advantages, such as their compact size and affordability, there are also some drawbacks to consider, such as limited capacity and less durability than other options.
Custom padfolio pros
Portable and compact
Easy to use and accessible
Affordable and versatile
Lightweight and durable
Custom padfolio cons
Limited capacity for documents
May not provide enough protection for delicate items
Not suitable for formal presentations or business meetings
Best uses for padfolios
Padfolios are best suited for casual meetings, interviews, or personal use, where you need to jot down notes, carry a few documents, and stay organized. They are ideal for students, freelancers or professionals who travel frequently or work remotely.
Pinnacle Pro Tip
Leather custom portfolios and padfolios offer a classic, professional look while providing functionality. Depending on the style you choose, you have the option to screen print your leather custom portfolio and portfolio or deboss it — both imprint options give a sleek and stylish impression!
What is a Custom Portfolio?
Custom portfolios are larger and more spacious than padfolios, designed for carrying a complete set of documents, such as resumes, reference letters and contracts. They may also include a notepad, a calculator, a pen holder and other features. They are typically made of leather or vinyl, and come in a range of sizes, from letter-sized to legal-sized.
Types of custom portfolios
There are several types of portfolios available, depending on the material, size and features. Some common types include:
Leather portfolios: made of high-quality leather, with a professional and elegant look
Zippered portfolios: with a zipper or closure to secure the contents and provide extra protection
Presentation portfolios: with clear sleeves or pockets to showcase artwork, photography or design work
Tech portfolios: with a space to hold a laptop, tablet, or smartphone, as well as documents and writing tools
Pros and cons of portfolios
Portfolios are a popular choice for professionals who need to make an impressive statement in business settings. While they offer several advantages, such as their spacious capacity and high-quality materials, there are also some drawbacks to consider, such as their bulkiness and higher cost compared to other options.
Customized portfolios pros:
Spacious and roomy
Secure and protective
Professional and impressive
Suitable for formal presentations and business meetings
Customized portfolios cons:
Bulky and heavy
Expensive and limited in versatility
May be too formal or intimidating for casual settings
Best uses for portfolios
Portfolios are best suited for formal settings, such as job interviews, business meetings or client presentations. They are ideal for professionals in fields such as law, finance, or architecture, where having a polished and organized appearance is essential.
At Pinnacle Promotions, we understand that big promotional projects need an extra hand. Reach out to us at 877.300.2007 and let us help you with your corporate gifts, kits or events with the best custom padfolios and custom portfolios to make the right impression™.
What are the Top Differences: Padfolios vs. Portfolios?
Now that we’ve explored the pros and cons of both padfolios and portfolios, let’s dive deeper into the key differences between these two accessories. While both are designed to organize and protect your documents and notes, there are significant variations in their size, capacity, material, features and overall appearance. By understanding these differences, you can choose the accessory that best suits your needs and makes the right impression in any professional setting.
Size and capacity
The most significant difference between padfolios and portfolios is their size and capacity. Padfolios are smaller and designed for carrying a few documents and notes, while portfolios are larger and designed for carrying a complete set of documents.
Material and durability
Padfolios and portfolios can be made of various materials, such as leather, vinyl, or fabric. However, portfolios tend to be made of higher-quality materials and are more durable and long-lasting.
Features and accessories
While both padfolios and portfolios may include a notepad, portfolios often have additional features, such as a calculator, a pen holder or a USB drive. Portfolios also tend to have more organizational pockets and compartments than padfolios.
Appearance and style
Padfolios and portfolios have different styles and appearances. Padfolios are more casual and portable, while portfolios are more formal and impressive. The choice of material, color and design can also affect the overall look and feel of the accessory.
Pricing and value
Padfolios are generally more affordable than portfolios, as they have fewer features and are made of less expensive materials. However, portfolios can be a valuable investment for professionals who need to make a good impression and carry important documents.
How to Choose Between Customized Padfolios and Custom Portfolios
Choosing the right padfolio or portfolio is an important decision for any professional looking to stay organized and make a positive impression. With so many options available, it can be challenging to determine which one is right for you. In this section, we’ll provide you with some tips on how to choose the best padfolio or portfolio based on your needs, budget, and personal style.
Consider your intended use
Think about the situations where you will be using the padfolio or portfolio, and what type of documents and items you need to carry. If you only need to carry a few papers and notes, a padfolio may be sufficient. If you need to carry a complete set of documents, a portfolio may be the better choice.
Evaluate your brand style and preferences
Consider your style and preferences, as well as the image you want to project. If you prefer a more casual and portable accessory, a padfolio may be the way to go. If you want to make a professional and impressive statement, a portfolio may be the better choice.
Consider imprint options
Picking the right imprint method is crucial when choosing between a padfolio or portfolio. By thinking through your options and picking the right imprint method, you can create a custom padfolio or custom portfolio that really pops and makes the right impression on your professional contacts.
Imprinting options for padfolios and portfolios:
Screen printing: a great way to customize padfolios and portfolios with logos, graphics or text. It involves making a stencil of the design and then using it to transfer ink onto the surface of the accessory.
Deboss: this involves stamping the design into the surface of the padfolio or portfolio, creating a subtle and sophisticated look. This method is often used for creating a professional and upscale image and can be particularly effective when used with leather or other high-quality materials.
Full color: a fun and eye-catching way to customize padfolios and portfolios. It involves printing your design in full color onto the surface using a specialized printer. Keep in mind that this method may be more expensive than other customization options, but it’s well worth the investment!
Laser engraving: involves using a laser or other tool to etch the design into the surface of the accessory, creating a permanent logo or message that never wears. This method is often used for creating a professional and high-end look and can be particularly effective when used with durable materials like leather.
Weigh the pros and cons of each option
Consider the advantages and disadvantages of each option, and how they relate to your needs and preferences. Think about the size, capacity, material, features, and appearance of each accessory.
Assess your budget and investment
Finally, consider your budget and how much you are willing to invest in the accessory. Padfolios are generally more affordable than portfolios, but it is important to choose a high-quality and durable option that will last for a long time.
Let Pinnacle Promotions Help You Decide on Portfolios vs. Padfolios
In summary, both padfolios and portfolios offer a range of benefits and drawbacks depending on your needs and preferences. Padfolios are a more portable and affordable option, while portfolios offer more space and are often made of higher-quality materials.
Ultimately, the decision between the two comes down to personal preference and the specific requirements of your job or profession. By understanding the differences between these accessories and considering your own needs, you can make an informed choice that helps you stay organized and make the right impression in any professional setting.
Here’s our 1-2-3 for choosing padfolios vs portfolios:
If you’re considering using custom padfolios or custom portfolios as part of your marketing strategy, there are a few things to keep in mind.
#1 Understand your purpose: Choose a custom padfolio or custom portfolio that reflects your recipients’ needs.
#2 Choose a high-quality custom padfolio or portfolio: You want your padfolios and portfolios to be durable and long-lasting, so choose a brand and model with a good reputation for quality and the right price point for your budget.
#3 Consider the timing: Consider when and where you will give out your custom padfolios or custom portfolios. For example, if you’re preparing portfolios to help outfit your team for an important sales pitch, you will need them a few weeks before the big meeting.
With such a variety of choices, you may struggle with how to choose, but you don’t have to tackle your next project alone! At Pinnacle Promotions, we have experienced professionals who can assess your brand needs and your quarterly or event budget and then offer the right solution for you.
We can even put together virtual IdeaKits™ full of customized padfolios and portfolios or other promotional swag to make your next promotional project a hit! Call us at 877.300.2007 and let us help you get the best plan together to help grow your business and brand.
Pinnacle Promotions created an adaptive online pop-up shop gift redemption program for Milwaukee Tool.
Milwaukee Tool, a world-class leader in designing and manufacturing power tools for the professional trades, needed assistance with gearing up for its quarterly sales meeting. The Milwaukee team needed an adaptive online shop solution to ensure the meeting had cohesive branding and created excitement.
The Challenge
Quarterly sales meetings are essential in evaluating wins and building cohesion in brand strategy. That’s why Milwaukee Tool wanted to offer attendees of its quarterly sales meeting a branded merchandise kit accessible only to confirmed attendees. These kits needed a range of selections for both men and women — all at no charge to the end recipient.
The Solution
Pinnacle stepped in to ensure the sales meeting was a hit! The Pinnacle team curated four themed merchandise kits and hosted them on a custom online pop-up shop. All attendees of the event were pre-authorized on the shop platform to safeguard access to registered users only. The shop was then customized with parameters that limited the shopping cart to one kit per user.
The pop-up shop technology gathered product quantities and address information during the live ordering window — allowing the Milwaukee Tool team to sit back while we fulfilled the orders.
Milwaukee Tool Pop-Up Shop Portal
The Result
The online pop-up shop collected and processed over 1,900 order submissions for Milwaukee Tool! After the ordering window was closed, the Pinnacle warehousing team went to work on packing and shipping each order straight to each attendee’s address!
Add your logo and hit a hole-in-one with our favorite golf brands of 2023!
The birds are chirping, the flowers are blooming and the sun is shining — that means spring is in the air and golf season is here!
Are you an avid golfer looking to spice up your game and show off your brand at the same time? Or maybe you’re a business owner searching for a unique and effective way to promote your company? Look no further than promotional golf products!
From customized golf balls and tees to branded golf bags and apparel, the possibilities are endless. Not only do these products make great gifts for clients or employees, but they also serve as powerful marketing tools on the course. Just imagine a group of golfers sporting your company’s logo as they play a round of 18 holes. Talk about exposure!
But with so many options out there, it can be overwhelming to choose the right promotional golf products for your needs. That’s why we’re here to break down the top products on the market and help you make the most out of your branding efforts. So grab your clubs and let’s tee off into the world of promotional golf products!
#1 Peter Millar Golf Products
Peter Millar is a luxury clothing brand that offers a wide range of sophisticated and timeless golf apparel for men and women. Founded in 2001, the brand prides itself on its commitment to quality materials, meticulous craftsmanship and attention to detail.
Titleist is a renowned golf brand that has been producing high-quality golf equipment and accessories for over 80 years. The brand is known for its innovative designs, superior performance and exceptional craftsmanship, making it a top choice for professional golfers and amateurs alike.
Imperial is a premium golf brand that specializes in high-quality hats, visors, and other headwear. Founded in 1916, the brand has a long history of providing golfers with stylish and functional headwear that is perfect for the course. With a focus on quality materials and exceptional craftsmanship, Imperial is a go-to choice for golfers who demand the best.
Fairway & Greene is a luxury golf brand that offers a range of fashionable apparel for both men and women. With a focus on classic designs and premium materials, the brand delivers a refined aesthetic perfect for the golf course and beyond.
Who doesn’t love a classic look as they tee up for the season? The Fairway & Greene Men’s Owens Stripe Polo provides the classic golfer look with a breathable feel — meaning there is guaranteed comfort on the green. The Fairway & Greene Women’s Wells Quarter-Zip offers style and versatility to help ensure coverage, comfort and confidence.
#5 Nike Golf Products
Nike is a classic provider of all things sports related, which means this leading global sports brand offers a wide range of golf equipment, apparel and accessories. Known for its innovative designs, superior performance and iconic branding, Nike is a top choice for golfers of all levels.
Callaway is a well-known golf brand that produces high-quality golf clubs, balls and accessories. The brand has a long history of innovation and has developed some of the most popular golf clubs on the market.
While the Callaway Men’s Tonal Polo and the Callaway Women’s Tonal Polo are some of our favorite golf apparel brands, we can’t help but bring the focus to the Callaway Chev Stand Golf Bag. These bags come in so many vibrant colors with a 7-Way top with an integrated molded handle and full-length dividers. It also has six pockets to help ensure you have everything you need when you head out on the green.
Tee Up Your Brand with Pinnacle Promotions
Promotional golf products are an excellent way to build brand recognition, engage with customers and create a lasting impression. A great way to use promotional golf products is to give them as gifts to clients or employees. Customized golf balls, tees or apparel with your company’s logo are sure to be appreciated and can help to establish a positive relationship.
You can also use branded golf products as giveaways at golf tournaments or events, providing valuable exposure for your brand. Additionally, offering branded golf products as prizes for a company-sponsored golf outing can be a fun and effective way to promote team building and camaraderie among employees. Overall, the possibilities are endless, and with a little creativity, you can use promotional golf products to make a big impact on your business.
Finding the right promotional golf products can be hard! With so many brands to choose from, you want to ensure that you get the right promotional golf gift for your brand and budget.
That’s where your promotional professionals step in to help! At Pinnacle Promotions, we have our finger on the pulse of the latest promotional trends and branded golf products. We can help source popular retail golf brands, including Peter Millar, Titleist or Fairway & Greene. We can even help you build personalized kits with unique promotional golf items!
To learn more about how we can help make your next golf tournament par-fect, call us today at 877.300.2007. We may not be able to help you improve your backstroke, but we are happy to assist with showing off your brand on the green!
Crash Champions utilized online portal technology to help ease the acquisition transition and outfit its newly acquired national team.
Crash Champions, a national auto body organization centralized throughout the Midwest, recently acquired Service King, another auto body repair company with over 40 years of service in the industry. Crash Champions needed a streamlined solution to outfitting and welcoming its newest team members.
A Crash Champions new location
The Challenge
After acquiring Service King, Crash Champions needed a user-friendly solution to help collect the necessary details to adequately welcome its newest team members with branded apparel. These details included the type of apparel kit required, the sizes of the team members, and shipping addresses at no cost to the end user.
The Solution
The Pinnacle Promotions team knew just how to solve this challenge. Crash Champions was assigned a dedicated team to create a custom online portal, to collect all order details across the former Service King locations. The online portal included a branded homepage with brand-approved color details, a secure login page — only accessible with a predetermined password and apparel mockups to help create the custom site feel.
Each location manager was given access to the shop link to select uniform sizes, quantities and apparel kit types needed for their specific location — which all could be done in a matter of minutes! Managers then received an email confirmation of their order with the necessary details.
The Crash Champions team outfitted in branded apparel
The Result
By partnering with Pinnacle Promotions and utilizing the online portal technology, Crash Champions featured five apparel kit options tailored to each employee within the organization. During the two-week ordering window, the online portal collected 975 individual orders, totaling around 60,000 pieces of apparel to be distributed across the U.S.
** This post was last modified on October 8th, 2024
Choosing sustainable swag will positively affect our environment, your business and your customer base. Here are Pinnacle Promotions’ ten reasons to consider going sustainable in 2024!
Sustainable swag is all the rage in 2024, and for a good reason! As the world becomes more environmentally conscious, it’s up to us to manage the life cycle of the products we sell or give away. What better way to do that than with thoughtfully sourced, sustainable swag?
Today, long-term and ethical sustainability is a topic that is on everyone’s mind. Whether it’s off-setting corporate emissions, reducing plastic waste, conserving energy, supporting humanitarian efforts or purchasing eco-friendly products, there is no denying that the environment needs our help. And this is where sustainable promotional products come in.
So why should you consider sustainable swag this year? These products not only help to reduce our environmental footprint, but they also make great marketing tools for businesses. Let’s dive right in and explore why sustainable swag is the way to go in 2024!
Ten Reasons Why You Should Consider Sustainable swag Swag This Year
#1 Save the planet, one product at a time
By using sustainable promotional products, we’re reducing waste and conserving resources. Products made from biodegradable materials, like bamboo and recycled paper, break down naturally and don’t contribute to the never-ending pile of garbage in landfills. How awesome is that?
#2 A reputation to be proud of
Companies that go green with their promotional products show they care about the environment and are committed to doing their part. And customers love it! ASI Central confirms that 78% of customers say a sustainable lifestyle is important to them. Showing your brand cares about the planet builds a positive reputation. And a positive reputation means repeat customers.
#3 Save money and the planet
Sustainable promotional products cost a little more upfront but are more cost-effective and last longer in the grand scheme. Plus, you feel good about doing your part to save the planet. Win-win!
Companies can improve employee engagement and motivation by adopting sustainable practices, including using sustainable promotional products. Your employees will be proud to work for a company that cares about the environment!
Pinnacle Pro Tip
Are you getting ready for your quarterly charity or employee volunteering event? This would be an excellent opportunity to promote your organization’s sustainability efforts with swag made from recycled materials or reusable promotional products to share with your team!
#6 Showcase your social responsibility
Using sustainable promotional products is a way for companies to show their social responsibility and commitment to improving the world. This can build trust and loyalty among your customers and stakeholders and attract new customers looking to support environmentally conscious brands.
#7 Lead by example
Companies that use sustainable promotional products set an example for others to follow. They inspire other organizations to take action and make changes that can help protect the planet. By taking a leadership role in promoting sustainable practices, your company can help drive positive change in their communities and beyond.
#8 Differentiate from competitors
Companies need to find ways to stand out from their competitors in a crowded market. Using sustainable promotional products, you can differentiate your brand and set yourself apart from others who may need to be more committed to environmental sustainability. This can help you build a unique brand identity and strengthen your competitive position in the market.
#9 Promote Healthy Living
Many sustainable promotional products promote healthy living by encouraging people to live an active lifestyle, such as reusable water bottles, eco-friendly yoga mats, and organic cotton t-shirts. These products not only help to reduce waste, but they also promote healthy habits and can help to improve overall health and wellness.
#10 Encourage Sustainable Behaviors
Using sustainable promotional products is not just about reducing waste but also about encouraging sustainable behaviors and habits in our communities. By using products that are made from renewable resources and designed to last, you can encourage customers to adopt sustainable behaviors and practices in their own lives.
Going Above and Beyond with Sustainable Promotional Products
Now you have some practical reasons to go green this year! But sustainable promotional products can go beyond just selling or giving out promo. Sustainable swag also helps to generate positive publicity for your brand.
Just think! You are ready to launch a new line of branded recycled cotton shirts in your company store. You can promote this new launch on your social media and other platforms, which can help spread awareness about environmental sustainability efforts. You even partner with a well-known influencer to send a kit with all your brand’s new sustainable products.
Or you’re preparing for your quarterly charity or employee volunteering event for Earth Day. This would be an excellent opportunity to promote your organization’s sustainability efforts with swag made from recycled materials or reusable promotional products to share with your team on their volunteer adventures! That way, you can effectively showcase your sustainable efforts and market your business.
Sustainable Swag Ideas with Pinnacle Promotions
Using sustainable swag will be important in 2024 and beyond. Companies that choose sustainable products can benefit in many ways, including improving brand reputation, attracting new customers, showcasing brand leadership and more. By incorporating sustainable promotional products into their marketing strategies, companies can help to drive positive change and contribute to a better future for the planet.
But there is certainly a lot to unpack when it comes to sustainability. Where do you start? Especially when sustainable promotional products can come in many different forms!
That’s where your promotional professionals step in to help. At Pinnacle Promotions, we have our finger on the pulse of the latest promotional trends and sustainable swag. We can help source some popular sustainable swag ideas, including recycled tote bags, bamboo pens and reusable coffee cups.
To learn more about our sustainable swag options, call us today at 877.300.2007. We’re happy to assist with making the planet a little bit brighter with promo!
A case study on how Pinnacle helped Liebherr prepare and promote for 2023 CONEXPO-CON/AGG.
Liebherr, one of the largest construction equipment manufacturers in the world, partnered with Pinnacle Promotions to help prepare for the 2023 CONEXPO-CON/AGG trade show. Liebherr needed custom apparel to outfit their team for the event and a streamlined way to make these apparel items accessible to the entire global team.
The Challenge
CONEXPO-CON/AGG is North America’s largest international construction trade show and only takes place every three years. The trade show showcases the latest products and services within the construction industry, with registered attendance of around 130,000+ professionals flooding Las Vegas for a week to find the next big thing. With such a large-scale turnout, Liebherr wants to ensure that its presence is felt and the trade show team has a uniform presence.
The Solution
Liebherr turned to Pinnacle Promotions for help. The Pinnacle account managers began planning six months in advance to source and secure the best products to showcase the Liebherr brand and drive booth traffic. By getting ahead of the game, Pinnacle Promotions was able to get the quantities needed for the large attendee turnout. They also created custom overseas options to help drive a cost-effective approach to such high amounts of product.
The Result
Liebherr is fully prepared for the CONEXPO-CON/AGG months before the event even takes place! The Liebherr team is outfitted in custom-designed apparel and equipped with perfectly branded giveaways for the big week. And the best part? With the Pinnacle team’s early planning and creativity, Liebherr received a large number of products at the lowest cost-effective price.
Now that the new year is in full swing, it’s time to assess your promotional marketing closet. You may want to start thinking about a strategic refresh that will cultivate brand loyalty and wow your employees, customers and partners. That also means not just rebuying the same old promotional products that worked five years ago.
Branded backpacks can revamp your marketing strategy. Here is a great example — let’s say you just hired a new employee, Kyle, who is an excellent addition to your organization. You want a thoughtful way to welcome Kyle with some branded items he will be happy to have and use long-term. You gather a t-shirt, pens, notebooks and branded water bottles, but since Kyle works remotely, you wonder how you can kit all these items together. That’s when your promotional account manager says that Kyle can receive his welcome package as a kit in a custom branded backpack, drop-shipped directly to his home.
Kyle receives his welcome kit and posts it on LinkedIn the next day — promoting how welcoming your organization is. Your HR representatives even see an uptick in qualified candidates for currently open positions!
That’s just one scenario where custom backpacks can make a difference. Let’s take a look at the benefits of branded backpacks, the types and features of custom branded backpacks and how to choose the right one for your brand.
The Benefits of Custom Branded Backpacks
There are several benefits to custom company backpacks. First and foremost, customers, employees and partners love free items! According to the 2019 PPAI study, 8 out of 10 people like receiving promotional products. In this same study, 29% of recipients like to receive wearables – like backpacks.
Another great benefit of custom logo backpacks is that they promote sustainability. You are providing your customers or employees with a reusable, wearable item that they can carry their items in rather than using a plastic bag. There are even backpacks that are eco-friendly or made with recycled materials to help boost sustainability efforts!
Finally, custom backpacks are functional — meaning customers or employees are more likely to use them. A 2021 PPAI consumer research report found that 75.4% of those who receive promotional products keep promo when it is useful!
Pinnacle Pro Tip
Making a curated list of who you plan to give or sell these custom backpacks to beforehand will help you get the most bang for your custom backpack buck.
Things to consider when choosing your next branded backpack
Before you rush off and start ordering custom branded backpacks, you will need to consider a few things to help ensure you select the right custom logo backpack that suits your brand.
Purpose
What do you want the backpacks to be used for? Will they be used for school, travel, work, or other activities? With such a large variety of branded backpacks, you want to choose a style that will best suit the needs of your recipients. A university may want to pick a backpack for everyday carry on campus while a corporate enterprise may want to choose a padded computer backpack for travel between the office and home.
Quality
Make sure to choose a custom logo backpack with durable materials and sturdy construction. It should withstand regular use and hold up to the weight of the items being carried. Name-brand promotional backpacks will also help boost brand reputation.
Size
Consider the size of the backpack and how much it can hold. If it’s too small, it won’t help carry necessary items, such as textbooks, computers or lunches. If it’s too big, it may be cumbersome to move around.
Price
Determine your budget and find a branded backpack that fits your needs. Remember that cheaper options may not be as durable or functional as more expensive ones. If you need assistance finding a custom logo backpack that fits your budget, you can always reach out to one of our account managers.
Branding
Think about how you want to promote your brand. Will you have your logo or a message printed on the backpack? Is there a specific color of backpack that could help emphasize your brand and logo? If so, consider the size and placement of the branding elements and backpack color choices.
Style
Choose a style that will appeal to your target audience. Consider factors such as color, design, and additional features (like pockets or padded straps). Look into current trends to ensure you purchase custom backpacks that appeal to your target audience.
Quantity
Determine how many backpacks you need and if you need to order them in bulk. This can affect the price per unit and the turnaround time for production.
At Pinnacle Promotions, we understand that big promotional projects need an extra hand. Reach out to us at 877.300.2007 and let us help you with your corporate gifts, kits or events with the best branded backpacks to make the right impression™.
Most Common Custom Backpack Styles
There are so many choices when it comes to branded backpacks. As mentioned above, consider the purpose behind your purchase! That will be the determining factor of what kind of backpack to choose.
A college student is less likely to need a hiking backpack, just like a corporate software engineer most likely won’t use a rucksack backpack. Making a curated list of who you plan to give or sell these custom backpacks to beforehand will help you get the most bang for your custom backpack buck. Here are our favorite custom backpack styles:
Everyday Backpacks
People use these types of backpacks daily — for school or the gym. These are designed with a front-loading main compartment, a large pocket, pair of shoulder straps and a grab handle. There is no big focus on special tech features or weather durability, and they don’t vary much in size.
Computer Backpacks
Computer backpacks are a more durable option made with a sleeve or compartment that can hold a laptop. The size of these compartments varies — so it’s essential to pay attention and choose a size that could accommodate most laptop sizes. You may also want to ensure that the compartment is padded, an added feature not all laptop custom backpacks have.
Rucksack Backpacks
This backpack is very similar to the everyday backpack, but the main compartment is a flap rather than a zipper that can be closed with a drawstring, buckles or snaps. These are also usually made with canvas materials.
Travel Backpacks
Made for easy access and carry, travel backpacks are usually TSA-friendly — meaning you have quick access to a laptop compartment that can be opened before scanning. They are also typically carry-on approved by airliners so that you don’t have to worry about checking a bag or lost luggage.
Outdoor/Hiking Backpacks
Made for people who love being outdoors, hiking backpacks are durable and weather resistant. These backpacks are equipped with attachment points, a large main compartment and a ventilated back panel so you can clip and carry all your necessary outdoor gear.
Anti-Theft Backpacks
While anti-theft backpacks look just like any other regular backpack, they are actually equipped with hidden zippers and compartments, cut-proof materials, locks for zipper pulleys and some have RFID-blocking pockets to help deter thieves from easily stealing valuables.
Duffel Backpacks
Duffle backpacks are convertible duffels with shoulder straps. These backpacks can be a great alternative to an everyday backpack or carry-on, giving you more room to pack all your travel essentials.
Tote Backpacks
Much like a standard tote, the tote backpack has tote handles and shoulder straps for easy carry.
Drawstring Backpacks
Think of a gym sack with drawstrings to close and carry the bag. These are not the most durable or functional choice of backpack — they offer little room for carry and are not great at protecting your items from bumps or drops. But they are very lightweight and affordable, making them a great choice for the gym!
Hydration Backpacks
Small and lightweight, the hydration backpack has a compartment that holds water with an included straw. These backpacks usually have a few standard storage pockets so you can carry a few on-the-go necessities when on outdoor adventures.
There are several subsets of these customizable backpacks, but now that you know the most common choices, you can narrow down which kind will suit your brand needs or marketing campaign.
Growing Your Brand with Promotional Backpacks
Utilizing custom branded backpacks is a great strategy as you build your promotional event calendar out for the year. Branded backpacks are a practical, creative way to get your brand out into the world while bolstering client and employee relationships. They also make kitting your promo easier!
Here’s a our 1-2-3-4 for choosing custom branded backpacks:
If you’re considering using branded backpacks as part of your marketing strategy, there are a few things to keep in mind.
#1 Understand your purpose: Choose custom branded backpacks that reflect your recipients’ needs and fit into your promotional event.
#2 Choose high-quality custom backpacks: You want your custom backpacks to be durable and long-lasting, so choose a brand and model with a good reputation for quality and the right price point for your budget.
#3 Customize the design: Make sure your custom company backpacks reflect your brand and include a clear and visible message or logo.
#4 Consider the timing: Consider when and where you will give out your promotional backpacks. For example, if you’re preparing backpacks for an attendee kit at a conference, you will need them a few weeks before the event.
With such a variety of choices, you may struggle with how to choose, but you don’t have to tackle your next project alone! At Pinnacle Promotions, we have experienced professionals who can assess your brand needs and your quarterly or event budget and then offer the right solution for you. We can even put together virtual IdeaKits™ full of customized backpacks or other promotional swag to make your next promotional project a hit! Call us at 877.300.2007 and let us help you get the best plan together to help grow your business and brand.
Expanding your promotional marketing efforts doesn’t have to be hard. In this buying guide, we will fill you in on how to pick the branded water bottle that will fit your marketing efforts, your brand and your budget.
Branded water bottles are a useful marketing tool for businesses and organizations. They can be imprinted with your company logo or message and given out as promotional items at events, trade shows, or as part of a marketing campaign.
One of the best parts of customized water bottles is that they are functional! So you can expect your employees, customers and partners to carry them as they tackle life’s daily challenges.
So how can you get started on choosing and customizing branded water bottles? That’s where Pinnacle is here to help. This buying guide will assist you in finding the right custom water bottles to fit your brand!
Benefits of Customized Water Bottles
You may be thinking to yourself “why should I choose custom water bottles as a brand strategy?” — a valid question. According to the PPAI Research 2019 Consumer Study, eight out of ten people like getting promotional products. And seven out of ten wish they received promotional products more often.
And while that study may just look at promotional products overall, a 2022 ASI Ad Impressions Study found that drinkware was thenumber-one most influential promotional category in the Southeast, Midwest and Pacific regions of the United States.
Water bottles and other drinkware are starting to become a status symbol, with many of the top retail brands such as YETI and S’Well embracing the promotional marketing potential and selling bulk custom water bottles — so you can add your logo to top-name brands to help boost your brand reputation.
Here are some more benefits to using promotional water bottles as part of a marketing strategy:
#1 They are practical
Most people know the benefits of staying hydrated, but many people still struggle with drinking enough water. This means branded water bottles are something that people use on a daily basis, so they are likely to get a lot of use and visibility.
#2 They are portable
Customized water bottles can be easily carried around and people will take them with them wherever they go. This can help to increase the reach of your marketing message.
#3 They are customizable
Branded water bottles can be customized with a wide range of colors, designs and messages. So you can create a look that matches your brand and promotes your business.
#4 They are cost-effective
One of the best benefits of custom water bottles is that these items are relatively inexpensive marketing tools, especially when you consider the potential reach and impact of your message.
At Pinnacle Promotions, we understand that big promotional projects need an extra hand. Reach out to us at 877.300.2007 and let us help you with your corporate gifts, kits or events with the best branded water bottles to make the right impression™.
Choosing the Right Custom Water Bottle
After looking at the benefits, it’s time to choose the right branded water bottle for your organization. That means first assessing your “why” behind purchasing customized water bottles.
One example of when it might be appropriate to give out branded water bottles is at a trade show or conference. Attending these events can be a great way for businesses to network and promote their products or services to a large audience.
By giving out custom water bottles at a trade show or conference, businesses can help attendees stay hydrated while also promoting their brand. Attendees are likely to use water bottles throughout the event, which can help to increase the visibility of the company’s message.
In addition to giving out the water bottles at the event itself, businesses could also consider sending them out in advance as part of a conference or trade show registration package. This can help to generate excitement and anticipation for the event and can also serve as a reminder to attendees to bring water bottles with them to the event.
Six things to remember when buying customized water bottles:
#1 Quality
Choose a reputable brand that is known for producing high-quality, customizable water bottles. You want your branded water bottles to be durable and long-lasting, so they will continue to promote your brand for a long time.
#2 Capacity
Decide how much water you want your water bottles to hold. Options range from small bottles that hold around 12 ounces to large bottles that hold 32 ounces or more. Consider your target audience and the types of activities they will use the water bottles for when making this decision.
# 3 Material
Water bottles can be made from a variety of materials, including plastic, stainless steel, aluminum and glass. Plastic bottles are generally the most affordable option, but they may not be as durable as other materials. Stainless steel and aluminum bottles are more expensive, but they are also more durable and can keep drinks colder for longer periods of time.
#4 Customization
Consider what type of customization options are available for the water bottles you are considering. Think about how to customize water bottles. Can you choose from a range of colors and designs? Can you add your own logo or message? The more customization options you have, the better you will be able to make the water bottles fit with your brand.
#5 Price
Your budget when choosing branded water bottles will be a very important factor in your overall decision. Remember that you may need to order a large number of custom water bottles, so you’ll want to find a balance between cost and quality.
#6 Lead time
It is so crucial to have enough lead time to ensure you get your customized water bottle in time for your upcoming event. You must invest enough time for your water bottles to be produced and shipped. Customized water bottles can take several weeks to produce, so plan accordingly. There are some choices for 24 Hour Rush, but keep in mind that means that the product will be produced 24 hours after you’ve sent and approved your order.
Let the Promotional Professionals Help
Now you have all the tools you need to find the right branded water bottle that best fits your brand. You can take these tools with you as you begin to review your event, budget and custom water bottles!
Here’s our 1-2-3 for choosing branded water bottles:
If you’re considering using branded water bottles as part of your marketing strategy, there are a few things to keep in mind:
#1 Choose a high-quality water bottle: You want your custom water bottles to be durable and long-lasting, so choose a brand and model with a good reputation for quality.
#2 Customize the design: Make sure that your branded water bottles reflect your brand and include a clear and visible message or logo.
#3 Consider the timing: Consider when and where you will give out your customized water bottles. For example, if you’re attending a trade show, you might want to have them on hand to give out to attendees.
Of course, that doesn’t mean you have to tackle your next project alone. At Pinnacle Promotions, we have experienced professionals who can assess your brand needs and offer the right solution for you. We can even put together virtual IdeaKits™ full of custom water bottles or other promotional swag that will make your next promotional project a hit!
Overall, it’s important to do your research and choose a reputable supplier that can provide high-quality promotional water bottles at a reasonable price.
Let’s explore promotional marketing and how to get your swag on for your newest business endeavor.
Knowing how to market your small business or startup appropriately can take a lot of work. Should you focus all your attention on digital marketing? Or is offline marketing still worth it in 2022? The short answer is that it requires a thoughtful promotional marketing strategy that utilizes digital and offline marketing efforts. But you may be asking yourself, “what is promotional marketing? How do I even get started? Where does marketing swag fit into all of this?”
That’s why here at Pinnacle Promotions, we are an extension of your marketing efforts and are here to help you as you begin to build your enterprise.
Let’s tackle the most significant part of your marketing strategy — promotional marketing.
What is promotional marketing?
If you are just starting out, you are most likely feeling the urgency of getting your organization off the ground. Sales may be your most critical focus, but without a thoughtful promotional marketing strategy, you will ultimately run into bumps in the road.
So what is promotional marketing? Indeed.com states in its article, Examples of Seven Types of Promotions, “Promotional strategies are an excellent way for companies and organizations to communicate with a variety of audiences.” Each promotional element must be thought out and discussed as you develop the overall strategy for your business.
Here’s a short list of the types of promotional marketing strategies:
Personal selling – products or services are sold through person-to-person conversations.
Sales promotions – short-term sales initiatives such as discounts, coupons or giveaways.
Direct Marketing – directly reaching potential customers through direct mail, emails or even telemarketing to advertise products, services and related deals.
Digital marketing – utilizes content, search engine optimization, social media, email and affiliate marketing to boost your brand, helping you reach a global audience.
General advertising – reach a mass audience through areas such as newspaper ads, magazines, TV commercials and billboards.
Public Relations – campaigns centered around social media, press releases, publicity stunts and influencer endorsements to help boost public brand awareness.
Sponsorships – paying to help fund a specific event or individual to support a cause and boost your brand reach.
Taking a balanced approach to your marketing strategy will involve all types of promotional marketing. It is up to you how you develop and implement your plan. Just be sure you understand that each plays a vital role!
Getting started with marketing swag
“When selecting a giveaway item, it’s important to not only consider the budget, but if the item will be useful to your target customer.” – Ryan Salay
After creating your promotional marketing strategy, you will need to take a proactive approach to the areas of marketing you deem the most important. Marketing swag should be on that list! Marketing swag will help drive customers cost-effectively and get your brand out into the world.
So, where does marketing swag fit into all of this? Well, you can think of company swag as an extension of your direct marketing efforts. You are effectively marketing your organization through branded items you can give or sell to your customers.
Ryan Salay, the Digital Merchandising Manager at Pinnacle Promotions, explains, “Depending on the item, recipients are likely to bring them back home, to their office, or use them in their daily lives, with your logo right there to remind them where it came from.”
Let’s say, for example — you just finished working with a new client. They ask for your card to pass along to a neighbor, but you’ve just run out of business cards! However, you do have notepads and pens on hand, so you give your client a few extra pens and notepads to hand to the neighbors.
Best swag for startup businesses
You will want to choose marketing swag that will make the right impression but won’t bust your marketing budget all in one go. Ryan shares some smart promotional tactics to help you get started, “When selecting a giveaway item, it’s important to not only consider the budget, but if the item will be useful to your target customer.”
He goes on, “Avoid gimmicky products that are likely to be thrown away and instead focus on something you envision your audience using in their day to day lives, whether that be a tech accessory, a pen, a calendar, or something unique! You can even add contact information like a website or phone number as a part of your imprint to make it easy for your recipient to reach back out to you.”
That’s why it’s important to look at cost-effective and functional products customers and employees will want to use daily. Here are our favorite starter swag items for your small businesses and startups.
Marketing swag ideas for startups and small businesses employees
Your employees are the frontline of your business! Marketing swag helps establish unity across your brand and build rapport and grow relationships with your team.
Apparel
When you get your business up and running, you will want to outfit yourself and your team in promotional apparel, such as branded t-shirts and hoodies. (Be sure to find the best custom hoodies). Not only will this provide a uniform look to your team, but it will also help with exposure!
Office and desk products
Promotional office and desk products are an effective way to showcase your brand around the office and provide usefulness! Promotional items such as mousepads, wireless chargers, and other desk organizers can help your employees stay on task and promote brand unity.
Notebooks
Even in the digital age, people love using branded notebooks to take notes! Your employees need a practical, handy way to jot down innovative ideas or to record meeting highlights.
Lunch coolers/food containers
Lunch coolers and food containers make useful employee gifts! And these promotional items are just great for toting lunch to the office -– they are great for game day coolers, glamping and travel – which means your brand gets more exposure!
Computer backpacks
Nothing is more convenient than carrying all your professional essentials with you on the go. That’s why custom computer backpacks are essential for your employees — with a wide variety of stylish choices to ensure your team has room for all their necessities.
Marketing swag ideas for prospective customers and giveaways
Promotional giveaways are great because they are budget-friendly, and you can pass these items along to your customers or future partners.
Tote bags
Custom printed branded tote bags are cost-effective and beneficial items that help get your brand out into local communities and provide a sustainable way to promote!
Tech giveaways
Custom tech giveaways are a unique promotional option — which customers love! Branded tech also provides customers with a valuable item that all households and offices need.
Pens
You never know when you will need a pen! Having custom pens on hand to give away is a great way to get started with your marketing swag.
Custom keychains
Custom keychains can be fun ways to get your logo into your community! If you are looking for a more functional keychain, choose the carabiner, LED light or bottle opener types.
Grow kits
You should plan to set your brand apart, and customizable grow kits are an excellent way to do so! They make lovely gifts and help raise brand awareness. Your customers will remember you every time they look at their plants!
How to take your promotional swag to the next level
Now that you have a better understanding of promotional marketing and getting your marketing swag started, it’s time to take this knowledge out into the world. We have a few suggestions for utilizing your swag and getting your brand name out there! Here are our favorites:
Trade shows – an excellent opportunity to see new industry developments, meet and network with others, see what your competitors are doing and pass out free giveaways for customers or potential partners to take home.
Chamber meetings – help you stay in touch with your area businesses and help you make necessary connections.
Local music festivals – offer a fun, engaging environment and allow you to give away your more unique promotional items.
Local businesses – we cannot stress enough how important it is to meet your neighbors! Spending an afternoon going out and networking with local businesses can hugely impact your startup — especially if you leave them a few branded goodies! Do this periodically to help maintain your reputation and build potential partnerships.
After completion of service – give your customers something to walk away with. Functional items such as pens, notepads or keychains are great giveaways to help show your customers that you appreciate their business.
Ryan agrees — stating how these events can have a big impact, “Small giveaway items benefit businesses by keeping their brand top of mind without breaking the bank. At trade shows and other events, even the smallest giveaways can attract attention in a crowd, which brings more potential customers face to face with your company and engages conversation.”
When can you start growing your brand?
Once you’ve established your business and are ready to grow your brand, you can begin to think about niche marketing swag items that apply to your industry. These high-end promotional products may be more costly, but you aim to establish a relationship with your partners and employees to create a lasting story with them.
Here’s a short example: Kathy is an up-and-coming real estate agent. She just closed on a beautiful new home for her clients. Instead of gifting these clients branded pens or notepads, she gives the young couple a custom charcuterie board with her logo. This makes for a great housewarming gift, and her brand will grab attention at dinner parties. Plus, it leaves her clients with a warm, fuzzy feeling that she genuinely values their business. It’s a win-win.
Partnering with Pinnacle Promotions
It’s important to remember to take your promotional marketing strategies a little at a time, as with most things in life. If you begin to feel overwhelmed about budgeting or how you can attend local events, just try to focus on one area at a time before moving on to the next. It’s all about building the foundation of your business!
The best part is that you are not alone – Pinnacle Promotions is here to help! We help you find the best promotional products for your budget as you promote your small business or startup. We can send Idea Kits™ right to your inbox with creative ways to showcase your brand and grow your business. For more information on kits or if you are interested in a specific product to get your promotional marketing started, call us at 877.300.2007 today!
