Looking for a way to season up your marketing efforts over the hot summer? Think back to those carnivals and fairs you attended when you were a kid… You’d play tons of expensive games just to win that cute stuffed animal. Apply that logic this summer to your marketing strategy. Why not add a contest into your normal marketing mix?! Whether for your internal employees, customers or both, a fun and interactive contest or game is a great way to boost business.
Develop an interactive game to include for a short time on your website. Let your clients know in an e-blast and drive traffic to your site. We can all get a little anxious on those beautiful summer afternoons. Send your customers a link to your contest or game and offer them a five-minute break from the stressors of the day. Have a little fun with your marketing! They’ll appreciate your efforts and remember you for it. Offer branded apparel and summer-appropriate prizes like picnic sets to winners. Participants have fun while participating and are always thrilled to leave with a prize.
When your prizes are fun imprinted products that promote your company, you make clients happy while boosting your business. And while you’re at it, don’t forget your employees! Have leftover giveaways from your contest? Use them at your summer employee cookout. The summer is a great time to show them your appreciation. Give out new corporate apparel or even an imprinted cooler. Its always a great time to show you care!