Smart promotional product companies know that one size doesn’t fit all. As with any marketing campaign, the 4Ps (price, place, product, promotion) play an integral role in determining what strategy should be employed to achieve optimal results. This series of blog posts focuses on the “place” component of this popular framework and each entry will include promo product ideas for cities within distinct regions of the United States.
If you simply can’t wait to see the suggestions for your region in an upcoming post, check out “Coast to Coast: Hot Promotional Products for Every Region” for insightful information about promotional product preferences in all of the major parts of the country.
On the West Coast, there are a wide range of cities and states, each with their own unique characteristics, commercial interests, and populations. In glamorous Los Angeles, companies may want to embrace the area’s rich film history to promote their campaign; popcorn sets with imprinted logos, movie ticket gift cards, or even small gift items packaged in promotional film reel tins can communicate your sense of pride for your hometown. Similarly, businesses headquartered in Oakland, California can relay their city’s strong ties to the athletic world by distributing imprinted foam footballs, baseballs, and other sports paraphernalia to prospective clients and/or employees as Oakland promotional products.
Many West Coast cities take an avid interest in protecting the environment. For example, effective Portland, Oregon promotional products may span eco-friendly recycled tote bags, pens made from corn husks, or other items made from environmentally sound manufacturing processes. Environmental factors also influence the lifestyles of residents in cities like San Diego, where wineries are a short drive away and wine tastings are a beloved recreational activity. For San Diego promotional products, I would recommend unique wine accessories, such as bottle openers, wine charms, or even engraved wine glasses.
When trying to capture the attention of your West Coast target market, keep in mind that these beach and mountain dwellers tend to love the outdoors, and adventure and excitement are typically an important part of their lifestyles. Tucson promotional products could be designed to help recipients stay cool during scorching summers- temperatures often surpass 100 degrees Fahrenheit! Custom handheld fans, water bottles, and sunscreen are great options to build brand recognition in this desert climate.
Last, but not least, I would be remiss not to suggest promo items to appeal to constituents of the booming technology sector known as Silicon Valley. Located in the San Francisco Bay Area, this part of the country is home to some of the world’s most prestigious and largest technology corporations. For San Francisco promotional products, choose from creative options to complement end users’ multitude of gadgets and gizmos. Consider customizing USB hubs, cell phone and tablet covers, or screen cleaners to impress the Silicon Valley crowd.
Stay tuned for next week’s edition of this series, which will discuss promo ideas for Midwestern companies!
Didn’t see your West Coast city mentioned above? Visit Pinnacle’s Geography Center for a comprehensive list of some of America’s cities, along with hand-selected recommendations for promotional items tailored to each city.
Dana
SEM Manager